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Showing posts with label Video. Show all posts
Showing posts with label Video. Show all posts

June 16, 2015

Nokia 920 : 5 things you dint know about this phone




5 things you dint know about the Nokia 920 Phone

1)The cameras of Nokia 920  front and side buttons are made from an incredibly hard substance called zirconium. Both are scratch and dirt resistant.

2)The Lumia 920 uses floating lens technology, which means less camera shake and eventually the better quality of the picture it takes'

3)The Lumia 920  is a  Dual-LED flash, means the light on the subject illuminates better, and its evenly distributed all round. Consider a surround sound system.. which essential ensures that the sound gets distributed through out.

4)Nokia Lumia directly enables all images to save  across Microsoft photo app SkyDrive , thereby  you can show them now on any web enabled tablet, laptop or PC. Additionally it offers you based on your choice when you can upload these pics, during charging the device or during wi fi.This can save your bandwidth and battery as well.

5)The Lumia 920 also makes it easier to save info from the web, by giving you the option to take screenshots. Simultaneously press the power key and Windows key and your Lumia will take a screenshot of your display and save it in the gallery.

May 4, 2015

digital streaming devices vs digital video growth

video views vs OOT views

Tablets are popular devices for video viewing and have been for some time, but OTT ( over the top )streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, according to FreeWheel ideo Monetization Report .Meanwhile OTT devices accounted for 8% of ad views for professional video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process.

April 29, 2015

mobile data traffic to exceed 11,156 petabytes largely aided by video in 2017

mobile broadband data led  by explosive mobile video growth

Mobile data growth over the last few years have been powered by  the rapid rise in mobile video and this trend shows no signs of slowing down. As Cisco reported in their recent Visual Networking Index (VNI) study ,the volume of mobile broadband (MBB) traffic has been doubling every year, reaching 1,577 Petabytes per month in 2013 (the equivalent of 500 billion .mp3 files or 800 million hours of streaming HD video ) and is forecast to reach 11,156 Petabytes by 2017. This chart illustrates how mobile data has been increasing year on year.

Measuring brand effectiveness online : 10 digital channels easiest to measure ROI

ad effectiveness online  and online channels

10 ONLINE CHANNELS  WHICH BRAND  MARKETERS BELIEVE IS EASIEST TO MEASURE ROI


 Paid search  email marketing and  organic search are among the top 3 digital channels  which  marketers believes is the easiest and most effective to judge ROI on their spends.This data is based upon  a survey of respondents who were active on digital spending ,58% which are on the client side  marketing professionals
Affiliate marketing, display advertising, webinars,social media, online video and mobile  advertising makes the top 10 list of  most easiest to measure ROI  distribution channels 

March 29, 2015

Search vs Display vs Video : Mobile spending by Category

search vs display vs video : Mobile ad spending by format

MOBILE SPENDING BY ONLINE DISTRIBUTION CHANNEL

Mobile display dollars will continue to increase, outpacing mobile search Mobile display is expected to reach $14.67 billion in 2015 as compared to $9.65 billion in 2014, a growth of over 50%. This number is set to increase to $33.9 billion by 2019
Search advertising  is set to total $12.85 billion from $8.72, a growth of 47% in 2015 as compared to 2014 . Search is further expected to grow to $17.87 billion in 2016 . Meanwhile video advertising is set to grow to $2.62 in 2015  from $1.54 billion a growth of 70% in 2015 

February 19, 2015

Tablet Video or Mobile Video Traffic : Which market is growing the fastest



uengagement by media video channels

This is  the daily time US adults spend with digital media, including both desktop and mobile devices.US digital  users account for 16.7% of all video  usage time  for the average adult, and digital  video in particular accounts for 15.9% o.

The  chart  shows that  US adults spent nearly an hour per day watching video on digital devices, While the absolute amount of time consumers were spending watching PCbased video was stable since 2012, the amount of time spent with mobile video had more than quadrupled in the same time period to 33 minutes per day.

  1. TV viewership in terms of engagement time has remained almost the same ( 4.24 in 2010  vs 4.33 in 2014)
  2. Digital Video consumer usage has increased from a mere 6 mins in 2010 to 55 mins in 2014 
  3. Consumer time  spent with  Mobile video grew  fr0m 3 seconds in 2011 to 33 seconds in 2014
  4.  Online Video surfing  usage from Desktop and Laptop  increased considerably frm 6 seconds to 22 seconds  since 2010 onwards to 2014

November 10, 2014

Global entertainment and media market forecast to grow 21% from 2014 to 2018.




Forecasting the global trends in media industry

This  chart shows the timeline  and provides a 
forecast  on the state of  the global entertainment and media market from 2014 to 2018. In 2016, the market is expected to reach a worth of just over two trillion U.S. dollars.The media and entertainment market which included, Movies, television, video gaming , audio recordings, radio  and publishing verticals expected to grow 21% from 2014 to 2018

#media,#entertainment, #gaming

July 3, 2014

Video Gaming Home Console market by Segment


This statistic shows the video game market value worldwide in 2013, as well as a forecast until 2017, broken down by segment. It has been estimated that offline computer software will generate one billion euros in 2016.

June 4, 2014

When People Use Your Brand as Verb,You know you have arrived



What makes brands..? Is it  just a logo, corporate identity or a symbol.? or it stands for an ever endearing quality, a sign of trust, goodwill and excellence.Assuming there are only  commodities and no brands., how  would a consumers "consumption patterns change. ? How much does a brand command a premium. How doesa brand help users change their though patterns, and user loyalty . The above video provides a few answers on what a brand should be, and what it should not.

May 3, 2014

Snapchat steps up its war againts Whatsapp,Rolls out text and Video Chatting to its Mobile Vido App

Snapchat set to compete against whatsapp

In its biggest update yesterday, as it starts  to compete against the big boys of social web, by adding the ability  to add text messaging and  and video chatting to its photo and video sharing app.

The latest version of the app focuses on helping its users have conversations, rather than just one-off picture and video messages.Snapchat rolled out some big new features including the ability to send disappearing text-only messages back and forth, as well as the ability to video chat with other active app users.


The instant video chat feature is essentially a way to call someone without the phone ever ringing.  The instant video chat feature is essentially a way to call someone without the phone ever ringing. Snapchat's new video calling isn't a two way street. If a friend sees you on the app, they can video message you and their face will pop up on your screen without your permission. If it's an inopportune time, the recipient can flick the video screen away with his or her finger.

October 14, 2013

Online Video viewership in US to exceed 77% Online Users





By 2014, the number of U.S. online video viewers will represent 77 percent of Internet users, or 193.1 million people, according to eMarketer's forecasts. 

Americans are using the Internet more for video, both to post their own videos acrosds cross devices like Tablets and smartphones . According to  The Pew Internet Project survey found that the percentage of American adult Internet users who upload or post videos online has doubled in the past four years, from 14 percent in 2009 to 31 percent today.The Pew Research also shows that  78% watch or download videos, up from 69 percent four years earlier.

younger Internet users are twice as likely to post and share videos online than their older counterparts. Pew found 41 percent of 18-29 year-old Internet users and 36 percent of those ages 30-49 post or share videos online, compared with 18 percent of those over 50.

February 13, 2013

Apple's New 4.8-Inch iPhone 6 to Debut in June 2014



Apple's 4.8-Inch iPhone 6 Won't Be Coming Until June 2014, Says Jefferies - Business Insider: Apple wanted to release a 4.8-inch iPhone 6 this year, but it ran into manufacturing problems, says Jefferies analyst Peter Misek.
The plan was to release the bigger iPhone at the end of the year (October time frame) prevent market share loss, but Misek reports Apple's screen suppliers are struggling to increase the size of the 4-inch iPhone  to 4.8-inches.

Apple's iPhone uses a technology called "in-cell," which essentially meshes the touch screen with the glass screen into one thin display. Its partners can't get good enough yields making those displays bigger to launch the iPhone 6 this year.

If Apple had released the iPhone 6 this year, it would have been the third new iPhone model for the year, according to Misek's roadmap. He says Apple will release a low-cost iPhone in June, as well as an iPhone 5S, which is a slight bump over the current iPhone 5.

Misek believes there is another reason Apple could be holding back on the iPhone 6.
He thinks the next iPhone will run on a 20 nm processor, allowing it to add more cores, possibly four or eight. To take advantage of the new processing speed, iOS will have to be upgraded. The new iOS architecture might not be ready until 2014.


June 3, 2012

3 Reasons why Television Industry on its last Legs


Is the " State of 
Television"    on its last legs standing ?  After " having  ended the the Newspaper Business, is the internet going to obliterate Television ? 
The chart above published at Business Insider  lays out the problem: After a century of growth, the New York Times's news business peaked earlier this decade with just over $3 billion in revenue and $500 million of operating profit. In the years since, however, the company's revenue (blue line) and operating profit (green banrs) have begun to shrink.

The greatest Folly of the Newspaper Industry was that it paid no heed on the " writing on the wall" and  the print Barons   failed to realized how" users  are moving towards the web..   .. But for almost a whole decade, the newspaper industry barely noticed.
Subscriptions kept going up.Ads kept going until they realised that " the party was about to end"  So is the same thing going to happen to the TV ?.
So  how soon are we going to write an obituary for Television.  Businessinser cites 4 reasons why this may end up the same way
Reason No 1: Television shows Broadcasts have come down drastically    (with the very notable exception of live sports)News today  is consumed via the Internet, and less via TV or Print.

Reason No 2 :Users are increasingly watching TV and movie content, but always on demand and almost never with ads ( used to watching shows via Netflix or iTunes or HBO that ads now seem like bizarre intrusions)




  •  Today " Consumer  are awash with " three to four Mobile Screens" which is watch TV and movie content on 4 different screens, depending on which is convenient (TV, laptops, phones, iPad)





  • May 22, 2012

    Mobile Driving Majority of Growth for Leading EU5 Social Networks

    Mobile Driving Majority of Growth for Leading EU5 Social Networks:












    Social Networks attracted an audience of nearly 171 million unique visitors via computers during March 2012, seeing an increase of 8 percent over the past year in EU5 (France, Germany, Italy, Spain and the UK). According to Comscore data ,Nearly 66.9 million mobile users accessed social networks or blogs via their devices during March 2012, seeing a stronger growth rate of 43 percent.

    An analysis of the leading social networks showed that the growth rates from mobile users accessing social networks by far outpaced growth rates of computer users. Among the top 3, Twitter saw the fastest growth on mobile (101 percent) and computer (66 percent) but Facebook attracted the largest audience on both platforms in EU5 during March 2012.