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Showing posts with label Video Streaming. Show all posts
Showing posts with label Video Streaming. Show all posts

November 30, 2015

Gaming continue to be the biggest revenue generator across digital media


"Gaming continue to be the  biggest  revenue generator across digital media "
chart 1

US Digital media market generated  revenues of  $ 29 billion ( 29,953.2 million) in 2015.With a share of over 30%,online gaming continues to be the  biggest contributor to over online media revenues ." Online Gaming or  "Digital Games"generated over  $10billion or $10,734.4 million  in 2015. 

Digital Gaming is set to continue to be the largest contributor  to the over digital media market till 2018. In 2019 , digital video( see chart 2)  will be the  number one activity in terms of overall digital media revenue contributor, followed by  Gaming 
"2019 will see online video streaming  revenues emerge as the number one revenue contributor, replacing online gaming "

chart 2 :2019 will see online video streaming  revenues emerge as the number one revenue contributor, replacing online gaming&nbs
content here

July 28, 2015

Hulu's 10 streaming video statistics which you would never have known

Hulu is stealing the thunder from its nearest rivals Netflix &Amazon prime.click below to know more

"most viewed program in Hulu"


The Most watched Hulu VOD  Shows



"The 10 important facts on Hulu"

Hulu's users average age is 39 years, and the company  has  488 content partners


Here are the top 10 most interesting Hulu facts that have changed the streaming video industry .All the below data are as of  June,2015

  1. Number of paying Hulu subscribers 4 million ,
  2. Number of Hulu video views in the past year 457 million
  3.  Average number of videos a Hulu watcher views 12 
  4.  Smartphone owners who downloaded TV and  video on demand : 15%
  5.  Hulu makes up 8.2% of black viewers online video time 
  6. Number of ad impressions per  month: $1.44 billion
  7. Number of video ads per user Hulu delivers in a month: 43
  8. Amount Hulu earned or half an hour of broadcast TV;$0.216
  9. Hulu users who only  watch television shows 73 %
  10. Percent of people who use Hulu to watch movies 9 %
  11. Total number of people who watched Hulu at least once in the past year 38 million 
  12. Growth percentage of Hulu  from 2010 to 2011 :  60 %
  13. Hulu's ad service is 2 times more effective as TV ads 
  14. Total revenue made in 2011 by Hulu $420 million 32
  15. US households  who subscribe to Hulu : 9% vs 19% for Netflix
  16. Hulu's ad-selector model  increases a 33% lift in call to action compared to pre roll ads

May 30, 2015

the convergence of high speed data with video

" high speed data vs video"
Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report  actually is an indicator to where we are heading  to  and talks about Digital Video Ad Convergence:.


THE CONVERGENCE OF DIGITAL AND VIDEO


 The  convergence of digital  with traditional and conventional

March 29, 2015

Twitter launched Periscope, a video streaming App,as it blocks rival Meerkat

Video streaming App launched by Twitter, as it blocks rival Meerkat


Twitter launched a video streaming app called Periscope, which it had purchased in January 2015, .This comes after after reports that it had blocked a rival app called Meerkat..Meerkat relies heavily on Twitter and has become hugely popular in the month since its launch.
Twitter's announcement comes on the same day that Meerkat unveiled a list of investors that included Silicon Valley venture capitalists Greylock Partners and Sound Ventures, Ashton Kutcher's private equity investment arm.
Meerkat's new round of funding is widely expected to have raised millions of dollars.
The app, which already boasts celebrity users such as talk show host Jimmy Fallon, lets people stream videos that cannot be rewatched.
the difference in Periscope  and Meerkat is that unlike Meerkat, Periscope allows users to save and replay videos later,


September 5, 2014

5 Most Popular Video Streaming Devices :



most popular top 5 streaming devices for video

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles (21%), Blu-ray or DVD players (12%), Roku boxes (11%) and smart TVs (10%) to stream video, suggesting that TVs remain a popular form factor for video, no matter the content source. While more streaming households use smartphones (34%) than tablets (29%) as a streaming device, it’s likely that tablets are the choice for long-form content.

November 13, 2013

Video Streaming sites consume 50% US Internet Traffic ,led by Netflix ( 35% share) and Youtube( 17% )


Netflix and Youtube make up 50% Internet Traffic
Video streaming Marketshare


Netflix and YouTube dominate over half of downstream Internet traffic in North America, These two Video streaming  sites consume  the bulk of online traffic (50% of  internet Traffic according to a new report released by Canadian Internet monitoring firm Sandvine.

Downstream traffic is data that goes from a source to a computer, and Netflix's share of that is 31.6%. YouTube comes in second at about 18.7%, up 9% from the first half of this year.
This is the 3rd  year in a row that Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period, according to Sandvine’s “Global Internet Phenomena Report: 2H 2013
 Meanwhile as reported by Variety , Youtube and Netflix  reported by Varietyto video-streaming sites comprise 32.3 and 17.1 percent of all peak-period download traffic in North America
Combined , the 2 giants has been growing  at double digit rates.  While Netflix has been growing at 35% yoy (year-over-year), Youtube is growing  at 24% ,and tops in terms of Internet Bandwidth usage

September 22, 2013

Cross Platform Availability driving Video Streaming as Amazon, Hulu battle it out for no 2 spot

Connected Devices Driving Video Streaming
via Statista

Netflix is the no 1 in the Video streaming market in US. And continues to have a monopoly According to survey data published by Nielsen, market leader Netflix is used by 38 percent of Americans, up from 31 percent in 2012.

 Meanwhile Hulu, the joint venture between NBC Universal, Fox and Disney now reaches 18%, while Amazon's Instant Video service has almost doubled its reach to 13%.

Netflix  is set to be investing millions of dollars in exclusive content such as the highly-acclaimed political series "House of Cards" or the fourth season of cult comedy "Arrested Development". According to Nielsen's data, the investment is paying off: 45% of Netflix streaming subscribers say they watched at least one of the company's original programs.

Another factor contributing to the rise of over-the-top video services is their cross-platform availability. Netflix and Hulu for example are available on PCs, gaming consoles, smartphones and other devices, granting users a great deal of flexibility regarding timing and location of their video consumption.

May 18, 2011

NetFlix Becomes The Largest Source of Internet Traffic


Netflix video streaming is now the single largest source of peak downstream Internet traffic in the U.S., according to a new report by Sandvine. The streaming video service now accounts for 29.7 percent of peak downstream traffic, up from 21 percent last fall.

Techcrunch reports that even when measuring total traffic and averaging over 24 hours, Netflix, with 22.2% of traffic, has overtaken BitTorrent (21.6%) as the largest component of Internet traffic on North America’s fixed access networks.


That puts Netflix above HTTP websites (18 percent), BitTorrent (11 percent), and YouTube (10 percent) as a source of downstream traffic during peak times in North America. (BitTorrent still accounts for half of all upstream traffic). As whole, “real-time entertainment” (which is mostly video streaming, but also includes streaming music) accounted for 49 percent of downstream traffic in March, 2011, versus 19 percent for P2P file sharing, and 17 percent for Web browsing.

Video files are so big that it does not take much usage for it to take over in terms of bandwidth consumed. But these numbers definitely point to a future where video accounts for more and more of the traffic on the Internet. As recently as last November, Web video alone accounted for an estimated 37 percent of Internet traffic.