Trending this month

Showing posts with label Yahoo search. Show all posts
Showing posts with label Yahoo search. Show all posts

August 27, 2013

Yahoo edges out Google In Search Gets More Unique Visitors

Yahoo Defeats Google: Gets More Unique Visitors in July - Search Engine Watch (#SEW): "Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures.

While these aren't the most comprehensive traffic figures, comScore's July numbers show that Yahoo boosted its traffic by around 20 percent compared to last July. This is the first time Yahoo has taken the top spot on comScore's list since May 2011"

September 9, 2011

April 13, 2011

The Oscar Buzz In Yahoo Traffic

On the day after the 2010 Oscars telecast, Yahoo! Movies attracted more than 11 million unique visitors to its site, generating more than 590 million pageviews. Yahoo!’s omg!, the #1 entertainment news destination, recorded more than nine million unique visitors and more than 600 million pageviews on the day after the 2010 Golden Globes telecast.

According to YahooBlogThe top states searching for “Oscars” on Yahoo! are California, Illinois, Texas, Washington and New Jersey. Currently, “Black Swan” is the top searched-for nominated film, followed by “True Grit” and “127 Hours.”

While searches for the award show are split evenly between men and women, searchers definitely skew older. Only 16% of searches for “Oscars” were made by the under-24 demographic. No wonder  The Academy decided to bring in twenty-something hosts Anne Hathaway and James Franco.

A recent Yahoo! study revealed that the highest peaks in traffic and engagement on the Yahoo! Mobile site occurred immediately after the 2010 Oscars show ended on TV. Clearly, more and more users turn to the Web once they tune out from the TV.

April 11, 2011

Europe Search Insights By Country

An analysis of individual search markets in Europe reveals differing levels of search intensity in these markets. According to ComScore Searchers in Poland, who make up a modest share of unique searchers in Europe, exhibit the heaviest search intensity, with the highest number of searches per searcher across all markets. In contrast, Germany and Russia, which have significant shares of European searchers, show lower search intensity than in most markets, indexing below the European regional average.

Google Sites continued to lead the search market in Europe, reaching 9 out of 10 Europeans in December 2010. Facebook ranked second reaching 30.2 percent of the market and was the only social network in the list of top ten search properties. Microsoft Sites followed, reaching approximately one-quarter of unique searchers at 24.6 percent. eBay and Ask Network ranked fourth and fifth, reaching 18.8 percent and 16.7 percent of unique searchers, respectively.
Yahoo! Sites, the Russian Yandex Sites, app and toolbar maker, Amazon Sites, and the Wikimedia Foundation Sites account for the remainder of the top search properties in Europe.