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Showing posts with label YouGov. Show all posts
Showing posts with label YouGov. Show all posts

April 5, 2011

Android with 28% Marketshare is UK's leading smartphone platform

Android is now the most popular smartphone platform in the UK with a 28% market share, but iPhone users remain the most engrossed by their phones, according to new research.

According to the survey of 2,001 people, 28% of smartphone users now use the Android platform, with 26% using Apple's iOS, and 14% using Blackberry's platform. Nokia's Symbian platform has a 6% share and Microsoft's Windows Phone platform 5%, but Nokia will move its smartphones onto the Windows platform for new phones from next year.

The research, conducted by YouGov for Intelligent Environments, also examined the profiles of the different smartphone users.

iPhone users were found to be the heaviest smartphone users, with 18% using their device for four or more hours per day, compared to 4% of Android and Blackberry users. This backs up data released last month by Absolute Radio, which showed strong engagement with Apple's iAd platform.

Londoners are also more likely to have smartphones, with 42% owning an iPhone, 15% an Android phone and 11% a Blackberry.Almost two thirds (63%) of iPhone users rank social media apps, and 48% rated games apps as the three used the most.

Blackberry users were found to shun apps, with 23% having no apps at all.Blackberry users were also more likely to be high earners, with 10% earning £50,000 or more per year.

Android users were generally either younger (36% of 25- to 34-year-olds used an Android phone) or "silver surfers" (25% of retired respondents own an Android).

Android users were more likely to use travel and mapping apps, with 34% saying these apps were in their top three.Android already provides 51% of mobile ad impressions in the US. Apple's iOS provides 27%.