Trending this month

Showing posts with label acqusitions. Show all posts
Showing posts with label acqusitions. Show all posts

February 22, 2016

list of ad networks acquired by google ventures


"list of top 10  most expensive ad networks acquired by google"

So far Google has purchased 16 ad networks, which include online as well as mobile ad networks .Google's double click acquisition was the most expensive , followed by Admeld .

Google acquired  double click for  $3,100,000,000, while Admeld  was the  second most expensive advertising network  to be acquired by Google for  $400,000,000
Google's purchase of ad networks gives it enormous reach in display advertising . While AdSense network enables publishers to run relevant ads - including text, image,rich media and video ads

across their websites, The ad networks plays a different role .The ad networks  aggregates  a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US)  which competes in real time auction instead  of  using  historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment,

Google acquisition of ad networks integrated its  AdSense network to work with DoubleClick, Admeld , Invite media and other ad networks t help publishers  more precise metrics  which helps them to judge the effectiveness of their campaigns

February 2, 2016

Pfizer-Allergan $700 billion acquisition beats Emc-Dell $66 billion to no 2 spot

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

healthcare and technology among top 2 biggest deal makers"

the biggest deals across Industry

  1. The biggest deal  last year was the  Pfizer-Allergan acquisition of $600 billion which was one of the biggest across healthcare in recent times
  2. The Technology industry's biggest deal of Dell-Emc was number 2  with  $66 billion.
  3. Across real estate vertical the acquisition of  Deutsche Wohnen  by  Vonovia  was just $10billion
  4. Oil and Gas saw the deal in which the BG group was acquired by Royal Dutch Shell for $69.8 billion

November 29, 2015

general electric concludes $14billion acquisition of alstom

General Electric  has  received a green light from the European Union to buy French energy and transportation firm Alstom for $14 billion.Earlier In April 2014, GE was in talks to acquire the global power division of French engineering group Alstom for a figure of around $13 billion.

Last month General Electric ( GE)finally  concluded the €9.7bn acquisition of the power businesses of Alstom of France after securing the last regulatory approvals it needed,

GE's acquisition of energy giant Alstom's  including its lucrative energy business, is one of the its largest deal in the this vertical which  will bring together two of the world's biggest manufacturers of power plant hardware .

How does GE stand to gain from this acquisition ?

  • The Alstom businesses give GE a much stronger position in steam turbines used in coal-fired, gas-fired and nuclear power plants, and in power grid equipment, as well as a much larger installed base of power plants for its service operations.
  • The market for heavy duty gas turbines  has only four globally active full technology competitors: GE is the market leader followed by Siemens, Alstom and Mitsubishi Hitachi Power Systems (MHPS). This is due to the large upfront investments in R&D, testing and manufacturing required, setting very high technological and financial barriers to enter the market.

The merged entity would account for more than 50% of the EEA market for heavy duty gas turbines and also very high market shares on the worldwide market for 50 Hz frequency heavy duty gas turbines.

May 2, 2015

meerkat launched on android playstore gets 500,000 downloads in a day

After Twitter purchased it a few weeks ago, Periscope has finally been released to the public. It's a well-polished live-streaming app, but unlike Meerkat, Periscope streams can be viewed for up to 24 hours.

Live streaming  is the next buzz word ,going by the  SXSW  trends this year. Between the 4 big real time broadcasting  players Twitch,YouNow,Periscope and Meerkat, the ability to broadcast yourself in real-time is expected togrow mainstream by year end.

Meerkat was the first to garner big hype, however it lost that hype after the launch of Periscope.Both rely on Twitter for distribution, however the purchase of Periscope by Twitter gives it an edge and one up againts Meerkat However in a smart move Meerkat launched on Android play store yesterday   thereby getting the first mover advantage beating its larger rival . In the first day ofv its launch yesterday Meerkat got 100,000 and 500,000 download . It currently has over 1,200 reviews and an average rating of 2.5 stars. In contrast Periscope saw one million users sign up in the first ten days after launch.