US accounts 33% of global ad spends and 45% worldwide mobile spends

WORLDWIDE VS  US VS CANADA : TOTAL MEDIA +DIGITAL  AND MOBILE

 US  overall media ad spends in 2014  including digital and mobile comes to $178billion as against  Canada's $15.5 billion. Compared to global  media spends of $546 billion. The US  accounts  for  33% of overall  spends on advertising globallu

 US   digital marketing spends in 2014 was  $50.7 billion, out of global ad spends of  $145billion The US accounted for 34% global  digital marketing spends. Meanwhile   Canada  online ad spends reached $3.61billion

US mobile ad spends  in 2014 was approx $19billion, in comparison to Canada's $854million. Globally US accounted for 45% of total mobile  pends worldwide 

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Comparing Social Mobile vs Social Desktop Ad Spends in US

The above infographic compares social mobile vs social desktop ad spends

 US Consumers have started to spend more across Social Mobile as compared to social desktop Social media spends via mobile is expected to grow by almost 7 times ( from $1.5 billion to $7.6billion by 2018) At the same time social desktop will grow by 2 times to reach $7.4 billion in 2018 compared to $3.6 billion

The infographic compares growth of " social display vs online display 

In US ,online display advertising is set to edge our social media display advertising as is will continue to grow at a frenetic pace .(set to grow 8 times ) by by 2018 to $9.4 billion ,as compared to $1.8 billion in 2013, while social display is set to grow 27% from $3.3 billion to $5.6 billion by 2018

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US Mobile Gaming revenue set to grow at 50%, to $3.31billion

The chart shows the revenue of Mobile Gaming in the US from 2013 to 2016 in billion USD

Revenues from Mobile Gaming is expected to grow to 3.31billion USD by 2016, a growth of almost 50%In 2010, ad-supported mobile games revenue amounted to 41 million dollars. In 2017, this revenue is expected to grow to a staggering 655 million dollars in the United States alone.

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Has Digital Ad Spending in US now Bigger that TV Ad Spends

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Business Insider CEO " Henry Blodget recent presentation " on the state of the digital market, apparently  showed that " Online Ads  is exceeding TV and in his presentation headlined “Digital is now bigger than TV had  raised a fair amount  of controversy with " many questioning the source of the data 

Among  them were Tech Blog Digiday  which refutes that  though numbers shared by Blodget are not correct,According to a post by Digiday commenting on the  Chart it says that "the size of the  TV market was underestimated; Though emarketer consensus is $66.3 billion, but Blodget’s chart appears about half that

 however that digital will overtake TV advertising sometime soon.. however "that time is yet to come anytime soon..

In by a post  by  Digiday's Brian  Morrissey  is reproduced below 

This would be an epochal change, only it’s not really true. TV ad spending, at least going by measurements of over 10 different sources, remains far larger than Internet ad spending, in the U.S and the world. Here’s a roundup of sources from eMarketer. A rep there said “not even close” to the notion of digital overtaking TV

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Procter and Gamble Marketing Spends on Digital Medium exceed 35% of its budget

Internet advertising Growth set to grow over 100% as compared to print, outdoor, TV and Radio

PG Global Marketshare  by Segment

Procter & Gamble Co. PG -0.91% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift consumer brands set to increase their Online Media budgets, at the cost of lowering their ad spends on print, radio and TV . Clearly web and mobile marketing are emerging as the ' most efficient" marketing  challenge in the uncertain economic times as these

According to  P&G chief executive A.G. Lafley procter and Gamble s giant's digital spending on things like online ads and social media ranges from 25% to 35% of its marketing budget and is currently near the top of that range in the U.S., its biggest market. In 2011 19% of FMCG Brands Marketing Budgets went the digital way in the United States

In  the year 2012, fiscal year  P&G spent $9.3billion on Marketing Including print, TV,Radio, Digital and Mobile Advertising.P&G recently told " that Online media budgets is only set to increase in the coming year " We have some business and brands where digital and online is incredibly brands effective and provides the right distribution channel for " engaging with brands 

By 2020 Unilever expects the developing economies to make 70% of global sales, as Consumer Good Giants led by PG and Unilever sweat it out in the marketplace where " consumers are increasing going digital led by Mobile web, Tablets and Connected Devices

P&G built its business on deep consumer research and premium products that it pushed through heavy advertising, much of it on television. That backdrop is changing, however. The recession has left consumers more frugal, and there are now many ways to influence consumers using the Web and mobile technologies

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The Art of Social Media : From Procter and Gamble

Procter&Gamble Social Media Case Study: Procter  presented by Stan Joosten

Procter and Gamble  hiked its world-leading global ad spending 8%, or more than $700 million to $9.3 billion, for the fiscal year ended June 30, setting all-time records both in absolute terms and as a share of sales for the company despite a weak economy and rising commodity costs.

  
Pand G 's ad spending as a share of sales reached 11.3%, a level not reached even in some of the company's strongest growth years in the middle of last decade. Procter & Gamble (NYSE:PG) recently added “Shop Now” buttons to the Facebook fan pages for its several brands such as Gillette, Olay and Tide.Procter & Gamble recently added “Shop Now” buttons to the Facebook fan pages for its several brands such as Gillette, Olay and Tide.  It also has plans to expand its retailer network for servicing orders to include Wal-Mart) and  Amazon

In 2009  Procter & Gamble Co.  had cut U.S. media spending by 18%  and more  than doubled spending on internet display ads, and  decreasing their TV advertising by 44 percent. according to data from TNS Media Intelligence. 

Digital platforms have filled the branded content hole created by the collapse of TV soap operas, a branding medium that P&G helped invent with Colgate-Palmolive and Lever Brothers.The switch from soap operas to social media  has  today given " PG"  one of the strongest presence  among consumer Companies across the social media and internet space  . The Runaway success of PG's  Old Spice Guy campaign  which  generated the most buzz is the “Smell Like a Man, Man” commercials for Old Spice that ran on YouTube.

The Old Spice man (Isaiah Mustafa, a former football player) created has seen aa sensation with his quips and antics, resulting in over 140 million video views and garnering widespread publicity that led to national exposure on ABC’s “Good Morning America.”|

In the past few months, P&G has executed a number of digital programs as part of its big social media push, using primarily Facebook, Twitter, and YouTube. A campaign for Pampers disposable diapers has appeared on Facebook. An iPhone app for Always feminine products gave women the ability to track their menstrual cycles.

According to P&G, the Old Spice commercials generated 1.8 billion impressions; i.e., people who saw, read or heard about the commercials. The campaign also resulted in a 2,700 percent increase in Old Spice Twitter followers. P&G says sales of Old Spice are growing in the “double digits.”

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