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Showing posts with label adiult mobile usage. Show all posts
Showing posts with label adiult mobile usage. Show all posts

July 7, 2011

40% Increase in Mobile Mapping Usage

In France, the use of maps on mobile phones has shown a strong growth as the service gained 40 percent new users over the past year according to latest ComScore data.  Map usage on PCs grew at a much smaller rate of 6.2 percent. Although, the total user numbers show a different story. In May 2011, nearly 6 million mobile users accessed a map compared to 23 million PC users, almost 4 times as many.
The services most used on mobile as well as from PCs were Google Maps, Mappy and ViaMichelin.

March 30, 2011

Photos and Video Mobile Users Across Age Groups

Teen cell phone owners in the 14-17 age group are slightly more likely to take photos than those ages 12-13 (85% vs. 77%). This older category of teens is also somewhat more likely to send/receive photos than the younger group of teens (67% vs. 56%). However, there is an interesting counter-trend, with more 12-13 year-olds sending/receiving video than those 14 and older (41% vs. 27%). Read more in Teens and Mobile Phones (2010).

March 26, 2011

2011 US Media Consumption : Top 5 Statistics

From smartphones to 3D televisions, The Nielsen Company provides a view of the device usage and audiences in the U.S.  ( Updated January, 2011 )

  • Average Number of TVs per U.S. Household: 2.5
  • Percentage of Americans with 4 or more TVs: 31%
  • Number of Mobile Phone Users (13+): 228M
  • Percentage of U.S. Mobile Subscribers with Smartphones: 31%
  • Number of mobile phone web users: 83.2M
The top 5 US mobile phones are
  •  Apple iPhone 3GS, 
  • Samsung SCH-U450
  • Motorola Droid
  • RIM Blackberry 8500 series
  • Apple iPhone 4.

31% of US mobile subscribers have smartphones.
  • There are 228 million mobile phone users age 13 and up in the US.
  • The US has 83.2 million mobile phone web users.
  • The average number of apps that US smartphone app downloaders have on their phones is 27.
  • The top 5 US mobile phone video channels are YouTube, Fox, Comedy Central, ESPN, and MTV.
Gender Differences On Mobile Call Duration: On average, female mobile phone users talk 28% more than men, spending 818 minutes per month compared to 640 minutes per month. In addition, female mobile phone users text 29% more than men, sending and receiving an average of 716 texts per month compared to 555 for male user

Voice Vs Text :The number of monthly voice minutes used by US mobile phone owners remained fairly stable between January 2005 and September 2010, ranging between roughly 600 and 700 throughout the year. However, the average number of monthly SMS texts rose from less than 100 to more than 600 by year’s end (figures based on MarketingCharts analysis of Nielsen chart).

March 17, 2011

February 19, 2011