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Showing posts with label advertising growth. Show all posts
Showing posts with label advertising growth. Show all posts

August 19, 2012

The Most Social Nations vs Facebook Nations:



From Techno


The  next  fastest  social networking growth will come from the emerging markets of the world, dominated the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific. Latin America will also grow its user base by 18.5%, slightly below the worldwide average.

eMarketer forecasts that Facebook will have nearly 826 million users around the world in 2012 year, up from 650.7 million in 2011. The 2012 figure will represent 58.8% of social network users, 36.4% of internet users and just under 12% of the total worldwide population.

 Facebook maintains relatively low penetration in Asia-Pacific compared to the rest of the world, while competitors like Sina Weibo and Renren continue to grow in markets like China. Just 20.1% of internet users in Asia-Pacific use Facebook—compared to over 44% penetration in Western Europe, nearly 60% penetration in North America, and over 56% penetration in both Latin America and the Middle East and Africa.

July 26, 2012

Global Ad Spents grow 3%, in 2012 ,Middle East and Africa contribute 23%






Worldwide advertising spend rose 3.1% year-over-year in Q1 tao reach $128 billion USD, per new figures released in June 2012 by Nielsen. Ad spend gains were minimal in January, but picked up steam in the following months, with spending in March 4.5% higher than in the previous year. The report notes that the Q1 2012 gain might have come as a result of depressed spending a year earlier, when market conditions and political unrest were more pronounced. Nielsen earlier reported 7.3% ad spend growth in 2011, though that figure was limited to major traditional media (TV, radio, magazines, and newspapers).


The 3.1% growth rate reported in Q1 is slightly below the 4.3% rate forecast for 2012 by ZenithOptimedia and the 4.8% rate predicted by Warc.


The Middle East and Africa saw the most rapid Q1 growth, as spending grew 23.3% year-over-year. 


Latin America also posted strong gains in Q1, according to the Nielsen figures, with spending increasing by 9.6% from a year earlier. 


Meanwhile, Q1 ad spend growth in North America (2.1%) and Asia-Pacific (1.7%) was more muted,