Showing posts with label advertising spending. Show all posts
Showing posts with label advertising spending. Show all posts
January 11, 2013
February 5, 2012
S Africa advertising grow 34%, outpace Middle East 15% growth
Automotive sector reduces Ad spending
by -15% in Q3,2011
|
The Middle East and S African
Advertising spends rebounded strongly,
post the Arab Spring and in the third quarter
with a 15.7 percent increase over Q3 2010. Increased advertising in August, 2011 saw ad spends increase to a 34.0 percent increase
over August 2010, though September posted a slight decline.
According to Nielsen Media"Global Advertising Spending "in MENA Countries report show the Egyptian ad market continued tosuffer, the decline
in spending was considerably less than Q1 and Q2, recording a -30 decline in spending , in comparison to 51 percent decrease seen in the first half of the year. Pan-Arab
Media, which experienced flat growth in the second quarter, was back in black
during Q3—at a 17.6 percent increase. The South African ad market still
remained by far the best-performing market in Q2—recording a 34.9% increase.
-largely driven by South
Africa