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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

May 5, 2015

2015 highest paid female ceo's and their salaries


Infographic: America's Highest-Paid Female Chief Executives | Statista

WORLD'S HIGHEST PAID FEMALE CHIEF EXECUTIVES IN 2015 

By how much do you think compensation levels between male CEO's and female CEO's vary? or does it at all ? According to the S&P Capital IQ and Bespoke Investment Group research data published by USA Today  show  that female CEOs in the S&P 500 earned $18.8 million, more then the $12.7 million paid to the male CEOs .Marissa Mayer  of Yahoo and  Safra Cadz of Oracle  ranks 1st and 2nd  among the  top 10 " highest paid  female  chief executives in 2015"


Ex Google hand  Marissa Mayer ranks 7th in overall CEO pay, with her total annual compensation at $42.1 million.Safra Ada Catz of Oracle earns $42,1 million while Lockheed Martin's Marillyn Hewson  pay package tops $33.7 million. Ranking 4th is  Carol M Meyrowitz of TJX with $28.7million . Meanwhile  Indra Nooyi from Pepsi and Ursula burns from Xerox  complete t the 5th and 6th  rank with both their annual pay reaching $22.5million.
 


tags:#online,#digital,# daily chart,female CEO's,#web,#media,#social,#mobile,#marketing,

April 28, 2015

led by china japan and south korea asia now 2nd biggest mobile ad market with $2.7b investment

who is leading the asian markets in mobile and digital  investment spends

Both China  and Japan are almost  neck to neck in terms of  media ad spending . However China piped ahead of Japan in ad investments by $3.4 billion in 2014.At that point. China  today accounts for 31% of Asia-Pacific’s  media spending  and ranks second only to the US in ad spending worldwide.

The maturing of Asia-Pacific’s mobile ad market  made it  the 2nd  biggest market with investments reaching nearly $2.7 billion.Among the most developed was  Japan  with accounted for $1.7 billion, or 65% of the region’s total. By 2016, mobile ad spending in Asia Pacific will total $6.2 billion, driven by a surge in growth in China, India and Indonesia. Japan’s share is expected to drop to 43.1%.. as china will continue to see unprecedented growth

April 9, 2015

Print vs TV Ad Spending in US :Online is expected to triumph over TV by 2018

comparison of TV vs print vs online ads

TV spends still take the biggest pie in US with online coming second . However digital spending has been growing consistently in the last 5 years in US, and  it had surpassed print ads in 2012.
In 2015 online spends is expected to reach  62billion as compared to 72billion TV ads. Industry sources say 2018 is likely to see Online Spends exceeding TV ads in US.

April 5, 2015

Europe vs N.America vs Asia Pacific : Share of digital spends vs mobile spends

 global spending on mobile vs digital

mobil share spends by regions

COMPARISON CHART: DIGITAL AD SHARE VS MOBILE AD SHARE : 

This chart from emarketer shows how much are countries and regions spending  on mobile and digital spends  out of their overall marketing and ad budgets ?In 2015  around 37% of ad spends in North America  would be spent on the digital media as compared to 56% in Mobile.. In Europe  24% ad spends would be across digital advertising, whereas 22% share of spends would  be across mobile media  

April 4, 2015

conversion rate and CTR by devices:


 devices and conversion rate

devices and conversion rates




Desktops, Tablets are among the devices where conversion rates  is the highest. Further  among tablets the iPad, Kindle has the highest conversion rate  9% and 8.64% respectively. Windows phone has the lowest CTR,

This year to see $540 billion of advertising spending :regional comparison chart

"GLOBAL COMPARISON OF AD SPENDING  2014 VS 2015 VS 2016

GLOBAL COMPARISON OF AD SPENDING  2014 VS 2015 VS 2016(PROJECTED)

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by   Adage quoting a report from media-agency Carat.

Regional ad spending  will be led by Asia Pacific with 5.2% increase from last year, North American ad spends is likely to increase 4.5%, while Western Europe ad spending is set to grow the least with 2.8%

The top 5 Industries spending highest on advertising and promotion

FMCG and Entertainment spends highest on advertising

GLOBAL ADVERTISING SPENDS BY INDUSTRY : 2014 VS 2013



The FMCG industry continues to remain the biggest spenders across all verticals, with 20% of spends.Entertainment  accounts for 13% of spends and for the last 2 years, it has seen consistent spending  with equal spending in 2013 and 2014