Trending this month

Showing posts with label advertsing research. Show all posts
Showing posts with label advertsing research. Show all posts

May 3, 2013

11% Rise in Mother’s Day Spending this year,

According to NRF’s Mother’s Day spending survey conducted by BIGinsight, consumers will spend an average of $168.94 on mom, up 11 percent from last year’s $152.52. Total spending is expected to reach $20.7 billion.*

The NRF forecast predicts that the average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion. 

Similarly Brand Key’s survey results [pdf] are similar,  which shows  consumers set to spend an average of $171, for a total of $18.6 billion, which would be a 5% increase from last year. IBISWorld, though, sees total spending reaching a smaller total of $17.1 billion, just 0.2% higher than last year.

August 15, 2012

Mobile Commerce AOV(average order Value) : Android vs iOS



The average order value (AOV) of smartphone traffic to online retailer websites in Q2 2012 was $97.39, slightly higher than that of tablet traffic ($96.11), and also outpacing traditional devices ($91.86), according to [download page] an August report from Monetate, which analyzed a random sample of more than 100 million online shopping experiences, using same-store data from the previous quarter. The smartphone AOV of $97.39 represents a step down from $104.96 in Q1, meaning that the AOV gap has narrowed with tablets, which saw a comparatively smaller drop in AOV from Q1 to Q2.
This quarterly decline in AOV is not surprising when viewed in the context of overall retail e-commerce sales, which have dipped by a range of 1.3%-3.1% between Q1 and Q2 during the past 6 years, according to comScore data.