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Showing posts with label android vs iphone. Show all posts
Showing posts with label android vs iphone. Show all posts

February 29, 2012

Real Cost of Manufacturing an iPhone : $293

An iPhone generates approximately $650 in revenue for Apple. This figure has remained fairly steady over time. Using deduction from overall margins, it’s possible to estimate the gross margin on the product to be around 55%. That means that the cost of goods sold (COGS) for the iPhone is about $293

Horace Dideu from Asymco  breaks up the cost structure of an iPhone when it reaches consumers

 Typically there are four main categories of costs for a phone:

.         Bill of materials (BOM). This represents the cost of the components that go into the device. These are paid to suppliers.
2.      Transportation/warehousing. This is the cost to transport and store the product before sale. This is paid to shipping companies and warehousing.
3.      Manufacturing cost (including labor). This is paid to contract manufacturers.
4.      Warranty expense. This is paid back to customers for returned product that can no longer be sold.

August 4, 2011

Is Advertiser Interest in Android Waning

Nearly 80 million Americans now own a smartphone and mobile ad revenues are expected to climb to nearly $3 billion annually by 2015, according to TechCrunch. This infographic from Inneractive breaks down the battle between iOS and Android, two of the most popular platforms at the moment.

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The iPhone was a media darling from the get-go, quickly surpassing earlier smartphones like the BlackBerry in terms of marketer interest and appearing in the pockets and purses of creatives around the country. But Google’s Android operating system has since taken off, and its availability on a variety of devices by several manufacturers has helped it outpace the Apple devices this year.

Still, research shows that marketers continue to focus more on the iPhone. A Q2 2011 survey from media buying solutions provider STRATA found that nearly 87% of US ad agencies considered the iPhone of great interest to their clients as an advertising venue. That was up more than 10 percentage points from Q1. Nearly half said their clients were also interested in advertising on the iPad.

According to emarketer Interest in Android was smaller. Just under two-thirds of clients wanted to direct their mobile campaigns toward Android devices, although that did represent a significant increase in interest since Q1.

The STRATA poll found that clients were focusing most of their mobile efforts on display advertising, with 44% of agencies reporting they were creating more mobile display ads than any other type, up from 37% in Q1. SMS advertising and rich media placements rounded out the top three, with rich media edging out location-based ads and apps.

July 14, 2011

iPad Traffic Vs Android Traffic;

A little more than a year after its launch and the Apple iPad has already positioned itself as a leader in the tablet market, due largely in part to its vast array of apps which today topped 100,000.  Six months ago, Chitika predicted in this article that the iPad would generate 2.3% of all internet traffic by December, 2011.  Knowing this, Chitika Insights decided to take a look at the various US and Canadian traffic patterns of our various mobile platforms versus desktop platforms, to analyze what percentage of our traffic generated comes from a search engine.

While all mobile platforms are search engine friendly, iPhone has a clear edge with over 60% of their impressions coming from a search engine; a 22% advantage over Android and a 10% edge on its iOS sibling, iPad. Also importantly, the average iPhone impression is twice as likely to originate from a search engine than the average Desktop impression.

Source : Chitika

June 23, 2011

47% of the devices on Burger King's Wi-Fi networks run iOS


According to Meraki's data, mobile devices were being used more than standard computing devices in 2011 on its wifi networks, which was a first. iOS devices were the most dominant, although Android is growing very fast.

In terms of data consumption, according to Meraki, the iPad pulls far more than its weight. As the chart above indicates, it gobbles up 400% more Wi-Fi data than the average iPhone, iPod touch or Android phone.

The Meraki, report released Wednesday by  a San Francisco-based company that provides wireless networking to 17,000 small and medium-sized organizations, from MIT and UVA to Starbucks and Burger King, 2011 was the year that mobile devices overtook PCs as the major consumers of Wi-Fi data

In a one-month period in 2010, Microsoft  Windows and Apple's  Macs accounted for 63% devices on Meraki's Wi-Fi networks. In the same month in 2011, 58% of the devices were running iOS or Google's (GOOG) Android.

In descending order, the devices currently hooking up to Meraki's Wi-Fi networks, which reach 40 million users in 140 countries around the world, are:
  • iPhones (32%)
  • Windows (23%)
  • Mac OS X (13%)
  • iPod touch (11%)
  • Android (11%)
  • iPad (4%)
  • Other (6%)
source : Fortune