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Showing posts with label apple iphone. Show all posts
Showing posts with label apple iphone. Show all posts

October 31, 2016

the thinnest mac book pro with 6 gen quad core and retina display touch bar ships from november 2016

"Apple unveils its thinnest mac book pro with  6 gen quad core and retina display touch bar "
A week after Apple unveiled its Quarterly results, which showed iphone sales are growing but not that much, Apple launched their thinnest and lightest MacBook Pro 15 and 13 inch variants  with will have a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina-quality Multi-Touch display called the Touch Bar. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range.The New Mac Book  also possess the most powerful MacBook Pro ever, sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports. 
The 15-Inch MacBook Pro Starts at US $2,399 while the 13inch MacBook Pro retails at US $1,799 Apple's  Macbook’ and are nearly 20 percent smaller in volume compared to the previous models. Following are the features of the new laptops, which are immediately available for pre-order. Shipping is expected to start in early-mid November,2016

The new15 inch mac book pro will have  Apple   quad-core Core i7 processor, AMD Radeon Pro graphics, up to 4 GB of video memory and up to 16 GB RAM, while the 13 inch model has a Core i5 or i7 processor with an Intel Iris .GPU Battery life- up to 10 hours Screen size- 13 and 15 inches The 3.5 mm headphone jack is still there, thankfully Colors available- silver and space grey

August 1, 2016

how RIM's ceo mike lazaridis underestimation of the iPhone led to its fall

: the rise and fall of blackberry : its biggest mistake


Among one of the many reasons of Blackberry’s fall was its inability to understand and underestimate the power and the brilliance of iPhone. Mike Lazaridis did not give enough thought to Apples new iPhone for some months. Blackberry did not feel that it would actually be a threat to RIM's core business.According to RIM,  iPhone’s basic problem where RIM had a huge advantage was the  iPhone's rapid battery drain and what the smartphone manufacturer  felt was iPhone's lousy digital keyboard . RIM believed that iPhone would gain traction among the non enterprise customers who cared more about youtube and other online social escapades as opposed to RIM’s core enterprise customers who cared more about security and efficiency .
 Another fact that made RIM complacent was its fast growing business in a world that was hungry for blackberry. In the year  when steve jobs launched iPhone in 2007,blackberry was adding more than a million blackberry’s per quarter . By that time RIM’s new consumer phone “ Blackberry Pearl was a spectacular hit, with 59% increase in sales to 6.4 million handsets in fiscal 2007

What RIM had underestimated was the sheer tenacity and technical prowess about the iPhone. In the book "Loosing the signal " which  chronicles the demise of blackberry, Jacquie McNish writes that RIM’s CEO Lazaridis  was stunned what he saw when he began to break and disassemble the iPhone on his table. What he founded astounded him .The iPhone was no ordinary smartphone .The iPhone  was actually an apple mobile OS which used 7000 megabytes of memory , which was more than 22 times the power of Blackberry .The iphone had a full browser that travelled everywhere on the web, With carriers AT & T backing , Apple was changing the direction of smartphone industry, as RIM was caught napping..

September 5, 2012