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Showing posts with label asian internet trends. Show all posts
Showing posts with label asian internet trends. Show all posts

August 20, 2011

The $50 Billion Online Advertising Market

The online ad market is poised to grow by $50 billion as advertisers shift their money from offline to online, argues Morgan Stanley analyst Mary Meeker.
Below, you can see her charting out why she thinks it's going to happen. She says the time spent on the web is "out of whack" with the amount of money spent on online advertising.
Too much money is spent on print and TV. People spend more and more time online. Soon, the ad dollars will follow people to the web.

According to (via CNBC) Facebook is paying the highest base salary in the tech world on average for engineers. Even when factoring in bonuses, Facebook still pays the most.

Facebook's base salary is $110,500 on average for software engineers. Next closest is Cisco with $105,720. Google is fifth with $98,814. But, throw in the bonus and Google is second best paying.

Facebook might be serving up more display ads than anyone else, but it's getting a pretty crummy rate for all of those impressions. As you can see in this chart from Mary Meeker's presentation on the state of the Internet, social networking gets the weakest CPM

July 27, 2011

The State of Social Recrutiment : Infographic

About 89% of U.S. companies use social media for recruiting, according to new report and infograhic from JobVite, a company that makes social recruitment software. As one would suspect, LinkedIn is the biggest among social networking sites when it comes to finding and hiring new employees, a trend that's sure to continue ask LinkedIn rolls out its one-click job application button for employers.
Interestingly, while LinkedIn is used by the majority of companies for recruiting, the majority of jobseekers actually use Facebook when looking for a job, suggesting that people are relying on their immediate, non-professional network to find employment.

July 19, 2011

Map Usage by Mobile Device increases by 39%

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75%  from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users (up 98%), while browser map access was about half as popular as apps and grew at half the rate.

While mobile access to maps is increasing, map usage among fixed-Internet users declined by 2% year-on-year in May 2011, while still maintaining a substantially larger audience of 93.8 million visitors.


According  To Marissa Mayer , Google  VP  Mobile Mapping  has  shown a  rapid increase . Some of the statistics on Map Usage  are
  • Mayer revealed that 40% of Google Maps usage is mobile. And Christmas and New Years day had mobile usage of Maps surpass the desktop — which is a first for Google products. Google Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year. ( 2010).  The current version of Google Maps,  uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.

July 18, 2011

July 10, 2011

The Rise of 3G : Leaders and Laggards

By the end of 2010, there will be an estimated 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services.

- Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas.
- People are moving rapidly from 2G to 3G platforms, in both developed and developing countries.
In 2010, 143 countries were off ering 3G services commercially, compared to 95 in 2007.
- Towards 4G: a number of countries have started to off er services at even higher broadband
speeds, moving to next generation wireless platforms –which includes Sweden, Norway, Ukraine and the United States.

Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010.
- At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010.

e :
:International Telecommunication Union