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Showing posts with label australia Comscore research. Show all posts
Showing posts with label australia Comscore research. Show all posts

July 19, 2011

Map Usage by Mobile Device increases by 39%

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75%  from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users (up 98%), while browser map access was about half as popular as apps and grew at half the rate.

While mobile access to maps is increasing, map usage among fixed-Internet users declined by 2% year-on-year in May 2011, while still maintaining a substantially larger audience of 93.8 million visitors.


 

According  To Marissa Mayer , Google  VP  Mobile Mapping  has  shown a  rapid increase . Some of the statistics on Map Usage  are
  • Mayer revealed that 40% of Google Maps usage is mobile. And Christmas and New Years day had mobile usage of Maps surpass the desktop — which is a first for Google products. Google Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year. ( 2010).  The current version of Google Maps,  uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.

June 2, 2011

Australia: 2010 Online Ad Spend Up 21%




Online advertising expenditure in Australia for the three months ended 31 December 2010 totalled $627.75 million, the largest quarter ever recorded. This is an increase of $115.25 million, or 22 percent from the fourth-quarter 2009.

Online advertising  in Australia is on track to achieve its $3 billion milestone by 2012 according to IAB Australia, who today reported that total online advertising expenditure for 2010 was $2.265 billion. The IAB Australia Online Advertising Expenditure Report (OAER), which is compiled by PricewaterhouseCoopers, noted year-on-year growth of $393.25 million representing 21 percent overall growth from the 2009 calendar year.

Display advertising  in Australia growing 22 percent and accounting for $605.25 million or 27 percent of the total expenditure for the 12 months. Search and directories advertising accounted for $1,128.25 million or 50 percent of total expenditure growing 19 percent year on year. Classified advertising accounted for 23 percent of total expenditure for the year or $531 million; and experienced a 24 percent growth year on year.Video based advertising continued to strongly increase, with total advertising spend of $9.7million for the fourth quarter, representing 83 percent year-on-year growth.  The total ad-spend for video advertising in 2010 was $33.4 million.

Six key industry sectors drove the growth in general display during the last quarter of 2010. Together these six sectors were responsible for an increase in their online advertising spend of over $86 million for the full year.Motor Vehicle industry - up $21.5m (35 percent growth)Finance - up $19.2m (20 percent growth)
  • Retail - up $11.9m (66 percent growth)
    Health / Beauty / Pharmaceuticals - up $8.4m (37 percent growth)
    Government - up $8.2m (40 percent growth)
    Entertainment and Leisure - up $8.1m (21 percent growth)
    Video based advertising continued to strongly increase, with total advertising spend of $9.7million for the fourth quarter, representing 83 percent year-on-year growth. The total ad-spend for video advertising in 2010 was $33.4 million.

  • The 2010 IAB Online Advertising Expenditure Report covers more than 1,000 websites.

Source : IAB/Australia, 14 Feb 2011
Posted Date : 14 Feb 2011



Motor vehicles, retail, government and health & beauty the big growth sectors

“Continued strong year-on-year growth, as well as record quarters, places the industry on a clear trajectory to surpass the $3 billion milestone by the end of 2012. PwC forecasts continued growth of 15.5 percent through 2011 and 14.3 percent in 2012,” said Mr Fisher.