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Showing posts with label b online marketing. Show all posts
Showing posts with label b online marketing. Show all posts

September 9, 2011

The State of American Jobs : Who is Getting Them




THE global recession has hit young workers particularly hard. In the mostly rich countries of the OECD, the youth-unemployment rate (the unemployed as a proportion of the labour force aged 15-24) increased by 4.9 percentage points between 2007 and 2009, to 18.4%. By the second quarter of 2010 it had risen to 19.6%. Young people typically struggle to gain employment and are the first to be laid off; in nine countries more than one in four are now jobless. Spain has the highest youth-unemployment rate, at 42%, more than twice the unemployment rate of adults aged 25-54. In New Zealand, Sweden and Luxembourg, the youth-to-adult unemployment ratio is more than four. Germany has the lowest ratio (1.3), largely thanks to its successful apprenticeship system. The OECD warns that recovery will be slow and forecasts that youth unemployment will still be around 20% by the end of 2011.



August 28, 2011

25 Years of Online Commerce : Timeline and Evolution


[Via: Shopping Cart Reviews]

 Ecommerce Revolution : Timeline and Statistics


  • 1982 – France Telecom invents Minitel – Considered the world’s most successful pre-World Wide Web online services.  Users could make online purchases, train reservations, and more through the Videotex online service, accessible through telephone lines.
  • 1984 – Jane Snowball, age 72, was the first ever online home shopper.  She used the Gateshead SIS/Tesco System to buy online.
  • 1987 – The first electronic merchant account was created by Swreg.  It was created so that software developers could sell their solutions online.
  • 1990 – Tim Berners-Lee wrote the first web browser using a NeXT computer, thus creating the World Wide Web.
  • 1991 – The National Science Foundation (NSF) lifted restrictions on the commercial use of the NET, which cleared the way for e-commerce.
  • 1992 – J.H. Snider and Terra Siporyn published Future Shop: How New Technologies Will Change the Way We Shop and What We Buy.  This book was an amazing predictor of the future of e-commerce.
  • 1994 – This was a big year of firsts for e-commerce.  Netscape Navigator released their browser, SSL encryption became a reality (ensuring secure online sales), Pizza Hut had the first recorded Internet sale (a peperoni & mushroom pizza with extra cheese), the 1st online bank opened, the first e-commerce solutions are built for merchants to sell online, and the first ever email spam occurred (known as the Green Card Spam)
  • 1995 – The dot-com bubble began with the IPO of Netscape.  Meanwhile, Jeff Bezos sat in a garage in Bellevue, WA to start Amazon.com.  South of Bezos in California, eBay began as “AuctionWeb.”  Craigslist launched and VeriSign launched as a way to verify merchants online.
  • 1997 – Dell.com became the first company to make $1,000,000 in online sales
  • 1998 – The US Postal Service entered the e-commerce space by selling stamps electronically through e-stamp.  At the same time, two Standford students began their plans for world domination by launching Google.
  • 1999 – The US Supreme Court ruled that domain names are property.
  • 2000 – The dot-com bust
  • 2002 – Ebay bought PayPal for $1.5 billion.  Meanwhile, niche retail start ups CSN stores and NetShops created the concept of selling products through several target domains rather than a central portal.
  • 2003 – Facebook began as a college website called Facemash, which let students rate whether or not other students on campus were good looking.  At the same time, Amazon posted its first ever profitable year.  Finally, the CAN-SPAM Act of 2003 changed email marketing forever by ruling that marketers “can spam” as long as they follow certain standards.
  • 2006 – Google bought YouTube.  In the same year, Sex.com sold for $14,000,000 which was the highest recorded sales price for a domain name.  Finally, iTunes became the largest digital music retailer with over 1 billion downloads.
  • 2007 – US Broadband users reached 200 million, which aided in e-commerce success for small and large companies.  Google Adwords surpassed $21 billion in revenue.
  • 2009 – Yahoo and Bing teamed up to better compete with Google.  While the full merger is still taking place, soon Yahoo will adopt the Bing algorithm, making search results almost the same across the two search engines.  Near the end of 2009, Facebook made headway in traffic by becoming the site with more traffic than Google.
  • 2010 – 2010 is expected to reach $173 billion in e-commerce sales, an increase of 7 percent over 2009.  This is due to an improvement in the economy mixed with new e-commerce trends like mobile commerce, social commerce, group buying, and private sample sale sites.



July 7, 2011

The Most 50 Innovative Companies: Winners and Losers

Most Innovative Companies


This List  is from the  Fast Company Top 50  Companies" 

An artificial heart and its lightweight power drive. A better airline for Brazil. Chocolate from Madagascar and a soccer shirt made of plastic water bottles. A fashion leader escaping its pattern, a smelter, and that little coupon startup in Chicago that's suddenly worth billions. All this from one simple word: innovation.

The 50 companies on our 2011 list have chosen a unique path. Today's business landscape is littered with heritage companies whose CEOs battle their industry's broken model with inertia, layoffs, lawsuits -- anything that squeezes pennies and delays the inevitable. How many of these companies will be dominant in 2025? Few.

That world will be ruled by the kinds of companies on this list. They're nondogmatic, willing to scrap conventional ideas. (A mere 30-second TV ad? Let's do 200 online videos in two days, say the creatives at Wieden+Kennedy.) They're willing to fail. (Google's search team runs up to 200 experiments at any one time.) They know what they stand for. (By making home-viewing as easy as possible, Netflix walloped Blockbuster, which thought its business had something to do with stores.)

This is a list full of surprises, even though our No. 1 pick is no surprise at all. Apple itself was once written off; but the company restored innovation to its proper place, and as you'll see when you open the gatefold to the right, our entire economy has benefited as a result.

June 27, 2011

Facebook Takeover of The" World Wide Web"

Facebook is quietly eating up all the time we spend on the web at the expense of all other static non-Facebook sites, according to an analysis by Ben Elowitz CEO and founder of Wetpaint, a digital media startup.in the last year, Facebook’s share of users’ time online grew from one out of every 13 minutes of use nationwide, to one out of every eight

If you exclude online video, and mobile web consumption, Elowitz says, "the web is shrinking." He says the rest of the web is quickly becoming "irrelevant," and argues that in the future companies will need to spend less time on SEO, and more time on optimizing for Facebook.

SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.

Facebook began receiving as many visits as Google in March 2010, and already garners more than three times as many minutes as Google each month from users, according to comScore. Looking ahead, the best projections of U.S. online reach indicate that Facebook will surpass Google on that metric in less than a year, too.

In short, the implicit meaning of this  logic means that  Facebook seems to be a bigger threat to the ' concept of world wide web..  the web  which was ": ideally supposed to be interconnected via nodes ( hyperlink) to Hubs ( the expertise). While the web has grown .. but the rise of Facebook as the "all encompassing" authority site " has greater momentum than the growth of independent publishers..

According to Allthingsd 

When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period. 

We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s taking over the web...