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Showing posts with label b online marketing. Show all posts
Showing posts with label b online marketing. Show all posts

June 5, 2011

Social Media Framework: Forrester Vs Lesser Mortals

Do's and Don'ts of Social Media for Business

Forrester has  outlined five stages and specific steps to accelerating the  Social Media growth process.  Calling this five step process  as "social maturity,"  stage ,Forrester has   outlined each process with a certain objective

Regardless of industry, geography, or target market,  Forrester research  has found that  organization and  Brands   irrespective of their size and kind of industry they  undergo  similar stages of growth and change as they  start using social media to   engage users  and increase brand  visibility.
The "dormant stage" signifies organizations still struggling to come with the  " new media  which organizations cannot control . Forrester estimates that one in five companies still don't use any social media. These companies tend to be highly conservative, heavily regulated, or just not interested, according to Forrester. ( didn't we know this already ?)

"To get beyond this stage, we recommend interactive marketers help garner small victories," explains Forrester analyst Sean Corcoran. "Focus on the best opportunities that can be used as case studies within the organization to get the ball rolling." (   The Low hanging fruits ... )

Next is the testing stage in which companies start using social media in pockets. Also known as "distributed chaos," Forrester suggests that a senior interactive marketer step up and "shepherd" an organization through this phase by coordinating broad efforts. ( the  buy in from the management . do they mean this ?)
Finally, companies should determine who within their organization is best suited for using social applications to solve customer problems. Their appointed shepherd should help lead the creation of a plan for empowering all relevant employees with social media.( Do they mean in house brand evangelist . ? )

I am not sure what exactly is new in " Forrester's" Research .The only thing we lesser mortals cannot do is "selling their rocket science " research to big brands and organization not everyone or anyone  has  a name like that ...

With due respects to Forrester and their great  research . I think the above info graphic's  does a better job of  the steps to using social media.. At least tries to .. instead of using a academic euphemism to explain social media

May 24, 2011

May 23, 2011

The Email Obtuiary : Past, Present, Future

Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits. “We wanted to have an independent observation of how people were using the different communication tools at their disposal,” Microsoft Group Product Manager Paco Contreras told Mashable.

The survey found that a whopping 96% of respondents said their email load either increased (45%) or stayed the same (51%) over the last year. Ninety percent said that social media communication has increased (28%) or stayed the same (65%). The same is true for text messaging: 28% said texting has increased for them in the past year, while 65% said they have been texting at the same level over the past year.

Thirty-seven percent of MarketTools’ respondents said that they now spend half their day reading or replying to work email. While we aren’t surprised by that number, we were a bit stunned to learn that 55% believe spending time in work email increases their productivity. These people said that they prefer email communication especially when they want to send messages to multiple people at once (74%), want to have a written record of a conversation (73%) or have detailed information such as a document (65%).

As part of the study, Microsoft also released a rather lengthy infographic depicting the evolution of email since its introduction in 1965 (yes, email is nearly 50 years old). While the infographic is a little Microsoft and Outlook-heavy, it does provide a decent glimpse into the historical milestones of email, including the introduction of IBM Lotus Notes (1989), the introduction of the Simple Mail Transfer Protocol (1982) and even the release of You’ve Got Mail in box offices worldwide.

May 17, 2011

Link Building Commandments

KliKKi is a leading search marketing agency in the Nordic region providing SEO services to numerous multinational brands both locally and globally.

May 5, 2011

Gero Location Networks: Facts Vs Fiction

Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population, according to a study commissioned by digital agency Beyond and exclusively shared with Mashable.

Of those opting out of participating in the checkin craze, or any other social location behavior for that matter, 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.

The study uncovered some positive findings for the top brand names in social networking (Facebook) and group buying (Groupon). Ninety percent of respondents actively using checkin applications indicated they use Facebook Places; 40% of those who have never checked in would consider sharing their location with Groupon.

Some other Insights From the Statistics
  • Nineteen percent of mass consumers are motivated to check in to learn about the location.
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%).
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%).
The fact is that many studies indicate that percentage of the population willing to embrace checkins is quite small — just 4% according to the Pew Research Center — and that mobile users have a strong predilection for coupons over checkins.

According to Mashable More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved. Just 21%, however, said badges and status rewards motivated them to check in.As for consumers not using checkin apps, 99% said they do not consider badges or status an incentive for sharing their location.

The message, at least in the digital agency’s not-so-objective opinion, is that brands do have an opportunity to develop geosocial strategies that reach consumers through Facebook and Groupon.