Showing posts with label b2b marketing. Show all posts
Showing posts with label b2b marketing. Show all posts
October 15, 2013
November 18, 2011
Online Lead Generation :B2B vs B2C Markets Compared
The Above
data shows the science of acquiring online getting leads via
Paid Search ..Social Media and compares the state of Online lead generation for
b2b and b2C.This Infographic provides some insights on some interesting data on which digital channels are used by companies to generate leads and sales.
One interesting difference is how digital marketing budgets are spent by b2band b2c firms.While a b2c generally use more PPC ( paid ads/ search marketing SEO ( organic search optimization) is used more by b2b firms.
This difference in spending is due to the kind of markets both b2b and b2c cater to cater to.The sales cycle of a consumer items( b2c) is lower than a b2b products.The b2c products are mostly "push" items and mostly are impulse buys .and hence paid search helps to create that impulse via contextual ads,or banner/Rich media/text ads which results in making the sales cycle shorter,as compared to an offline brick and mortar store.
For b2b companies the sales cycle are longer and the purchase of such products are mostly "feature" based with technology being a very core of such products Selling b2b products is along drawn process just like organic Search (SEO).The purchase process might take months or years and by targeting more keywords via SEO helps b2b firms to increase their search visibilty resulting in more traffic and awareness which ultimately impact ' the sale and conversion.
July 16, 2011
B2B Online Commerce in 2011 : The Top 5 Trends
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Click on The Image Above To See the Larger Size |
business to business Infographic source : Kissmetrics