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Showing posts with label b2b online trends. Show all posts
Showing posts with label b2b online trends. Show all posts

November 22, 2010

B2B Social Spending: top 5 Statistics

B2B Social Spending
B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013.

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion
Interactive spending will climb 9.2%, to $51.5 billion this year.

Source: eMarketer

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014
Source: Forrester Research

B2B Social Participation

86% of B2B firms are using social media, compared to 82% of B2C outfits
Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms
36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives.

Source: BizReport

34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers
46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers.

Source: eMarketer

54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work
Source: Robert Half

B2B Customer Perspective and Buying Process

93% of business buyers believe all companies should have a social media presence
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing

Bloggers on Brands

71% of all respondents who maintain blogs for a business – their own or one they work for report that they have increased their visibility within their industries through their blogs
70% of bloggers are talking about brands on their blog organically
46% of respondents post about the brands they love (or hate)
38% post brand or product reviews
Source: Technorati

Original Post:

November 19, 2010

Breaking Down the Wall : Social Media Beyond the wall

Facebook Beyond The Wall
View more presentations from Janice Diner.

Special Thanks to Janice Diner for this wonderful presentation.The Walls have broken down. and gone social in a big way. Brands and companies have realized that its no more just the url which is their brand identity across the web, but its the social media space where the " digital wars are won and lost .

November 7, 2010

Global Internet Consumption Usage :The top 5 Trends

Asia Pacific


Latin America

North America

Sandvine's Fall 2010 report on global Internet trends gives a glimpse into Internet usage in North America, Europe, Asia-Pacific, and Latin America and provides an insight on how " consumers " access internet across North America /Latin America /Europe and Asia -Pacific. Some of the key trends on " Consumer Internet Consumption are as follows

North America
  • In the United States, Netflix represents more than 20 percent of downstream traffic during peak times and is heaviest between 8-10 p.m.
  • Real time online entertainment is among the largest in terms " Internet Consumption" which contributes 43% of traffic across fixed line and 41% across mobile networks
  • P2P file-sharing remains popular in North America, but it has seen a dramatic decline on mobile networks. Even so, it still accounts for a whopping 53.3% of upstream capacity on fixed networks
Latin America
  • Unlike the North America market, where these two methods of accessing seem to lead to slightly different Internet usage, in Latin America Internet users seem to behave similarly whether they're wireless or wired.For example, close to 1/3 of traffic on wireless and fixed networks is real-time entertainment such as YouTube or PPStream
Asia Pacific
  • The Asia-Pacific region ramps up their Internet usage at 5 a.m. and their median monthly data consumption is close to 12 gigabytes per household compared to 4 gigabytes in North America
  • The median monthly data consumption in this region occurring over fixed networks is roughly 12 GB. That's compared with about 4 GB per month in North America.
  • The top four applications driving European upstream traffic are BitTorrent (30%), HTTP (23%), PPLive (12%), and Skype (9%). The latter is significantly higher than in North America and the Asia-Pacific, where Skype is roughly 3% of upstream traffic.
  • zSHARE has become the dominant leader for storage and back-up services. It accounts for 3 percent of downstream traffic during peak periods

August 15, 2010

Using Social Media for B2B: The Top 10 Wish list

b2b social media unlike b2c social media is more subtle and focuses on creating a creating a thought leadership rather than cool monikers. While consumer b2c digital marketing is at a slightly more evolved stage ,b2b marketing is a greater challenge to marketers due to the limitations on their brand communication and the digital execution. Unlike a b2c , a b2b audience is not focussed on direct impulse purchase..but use it as an activity to analyse and shortlist potential vendors.

However today many b2b marketers have taken a lead as far as using social media to establish not only a thought leadership in its vertical but have also use the digital platform to engage,interact and also use it as a lead generation tool.

Adam Holden of socialmediab2b lists some of the wishlist which b2b marketers need to keep in their mind

This digital social layer allows companies to connect and engage with your audience across multiple channels along with the “Four W’s” of your audience

Who: demographics, occupation, location and more
What: interests, brand affinities, lifestyles, and influence
Where: social sites used and online hangouts
With Whom: friends and associates

Reasons why you should map your customers and prospects to social media:

1. Determine if you should be on social networks
If you are unsure about whether or not you should be marketing via social media, using social appending tools will help you understand the social activity of your contacts.

2. Determine which channels to use
Learn which channels your customers or contacts use most frequently and speak to them where they are most comfortable.

3. Determine where to best devote resources
Optimize the time you spend engaging and identify potential new channels to engage your key contacts.
4. Identify influencers
Do you know who your most valuable brand advocates are? Use the number of Facebook friends, tweets, followers, etc. to identify and engage your contacts with the most marketing influence. Create content or VIP offers to target and reward this very important group.
5. Increase relevance.

Gather insights from a Twitter feed or LinkedIn profile: This is essential to provide marketing intelligence which can be used to create more personalized communications. Those communications can then be distributed to the most relevant segments of your database.

6. Compare prospects to customers
If you know the social behaviors of your customers, compare that to your prospects. Learn about the differences between the two groups and adjust your prospect messaging accordingly.

7. Target new customers
Once you how your customers behave in the social networks, use that information to go after others with similar profiles or behaviors.

8. Be more effective with sales and retention
Provide your sales team with prospect or customer social profile information and allow them to learn more about the contact which will promote a more authentic conversation and sales experience.

Some companies that provide social marketing intelligence or influencer identification services are:

Rapleaf helps you better understand who your customers are so you can personalize communications and boost interactions while lifting conversions. Using Rapleaf can help you reveal and understand your customers’ demographics, interests, occupation, social media memberships, friend connections and more.

Netprospex is a directory of user-contributed business contacts verified with their proprietary CleneStep technology. Quickly find, view and download business contacts including phone and email addresses. NetProspex has a large database of 14 million verified B2B contacts.

Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value.

When you have an email address, Flowtown allows you to find which social networks your customers are on.

Read more:

August 10, 2010

What Linkedin Profile Means to a Headhunter: The top 4 Recruitment Secrets

LInkedIn Stats

How does a headhunters or recruitment consultants see your professional details at linkedin ?Why is it that some LinkedIn users, get more calls than the other person who might have the same kind of education or work experience.

With more than 75 million registered users, across more than 200 countries, LinkedIn® has become a destination for making and maintaining connections and is often the first stop for recruiters and companies as they do routine background searches on potential candidates.

CV's and your detailed resume work very differently when they are at LinkedIn ,as compared to what they would see at the interview room.What are the things that excites the recruitment consultants when they view your profile across LinkedIn.?

In the real world, different business people conduct business differently with their own strategies and tactics. Online, business people use Social Network Services (SNS), like the highly popular professional networking site LinkedIn, very differently too.

According to Anderson Analytics, the company that conducted the study in partnership with, using state of the art predictive analytics software from SPSS Inc., LinkedIn users tend to fall into four major types:
  • Savvy Networkers
  • Senior Executives
  • Late Adopter
  • Exploring Options
“Savvy Networkers” (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook. Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching. Savvy Networkers have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description.

“Senior Executives” (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average). Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate.

“Late Adopters” (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average). Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.

“Exploring Options” (est. 6.1 million) may be working, but are open and looking for other job options often on, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.

To find out which type you are most like, you may use the predictive tool available at Anderson Analytics:

Some of the findings include:
  • Most users connect to people they know, including those they’ve met only over the phone
  • Users like the professional and business oriented look and feel of LinkedIn compared to other SNS
  • Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above)
  • The majority (66%) are decision makers or have influence in the purchase decisions at their companies (decision makers also tend to be more active on LinkedIn)
And perhaps most interestingly,
  • The greater the number of connections the greater the likelihood of higher personal income - those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!

July 9, 2010

B2b Marketing Lessons from Cisco

Among all b2b Online Marketing Campaigns, Cisco probably has used the digital medium in the most innovative and disruptive way. Cisco has truly mastered the art of differentiated Branding across the web through their amazingly superb Videos, Blogs and other distribution touch points. This is probably the same route which most other b2b marketers would go … but would fail to do with such a high degree of scientific precision and artistic execution . What most of us probably fail to understand ( specially b2b business ) that its not the business which you are in, but its the people who are in that business matter most..

No matter what your product might be.. We all are at the bottom of the pyramid talking to humans , people who want to be a part of a conversation.Users to would love to be pampered, and consumers who would like to get your attention no matter how big and powerful you are..Markets are ultimately conversations and your users might communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.

While most b2b marketers in terms of distribution channels across the digital space probably do the same things ( webminar/white papers/PDf Download, vertical social networks, Videos ) , Cisco has really raised the benchmark on how a product should be integrated and not hard sold across their business verticals!!

As the Cluetrain Manifesto sums up in the most apt manner ,.
"Its time we stopped thinking of marketing as a one-way propaganda campaign or a mere Broadcast."

Being talked to, preached at, or lectured to by those trying to win our business is generally felt as annoying, not persuasive. As clients, we don’t respond to conventional, one-way, “packaged” marketing because it doesn’t answer the questions we have when we are trying to buy, nor tell us what we need to know.

If you want to influence your consumers, give them the chance to talk to you, about their needs, wishes, and wants.If you really want my business, let’s talk; let’s have a conversation.

Today's Consumers are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.

Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.

Popular b2b Marcom Blogger Diana Huff shares her thoughts on how Cisco has managed to used the web to distrupt ,influence and raise awareness and re-inforce perceptions about their products . Click here to read how CISCO 's online Strategy was so refreshing and what other Brands need to learn from CISCO

May 22, 2010

Top 10 Social Media Analytics

Just read a post at Mashable on the top 10 social media analytics for the b2b marketers . However these websites are not only meant for b2b marketers. but they can be used for any online marketing, including b2c and c2b ..

Without a doubt all the posts at Mashable are absolute gems. Any person wishing to make it big in Online Marketing or digital Branding,I would recommend reading Mashable a part of their daily ritual .This post was written by Christina Warren. Christina is a writer, speaker, podcaster and video host. Before joining Mashable, Christina was the assistant lead blogger at Download Squad and The Unofficial Apple Weblog. She has also written for USA Today and for AOL’s StyleList Blog. You can hear her dulcet tones on an assortment of podcasts at

A technology, popular culture and Internet media junkie, Christina lives in Atlanta with her fiance and their computer collection. A film major in college, Christina is also a contributor to AMC Entertainment's Script-to-Screen blog.

Click here to read the top 10 10 Essential Social Media Analytical Tools for B2B Marketers