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Showing posts with label b2b social media trends. Show all posts
Showing posts with label b2b social media trends. Show all posts

June 30, 2011

The End of MySpace:To be Sold For $20-30$ Million

This chart, based on data from eMarketer, using estimates on Myspace revenue which are still merged with the rest of News Corp's Fox Interactive Media division, tells the story.

Back in 2008 MySpace was on a roll. They racked up $900 million in revenue and the company was still growing. But a year later top execs started to bail (the smart ones went early). Within two months cofounder and CEO Chris DeWolfe was gone.Rupert Murdoch's News Corporation bought Myspace in 2005 for $580m. In 2006 Google signed a $900m deal to sell ads on Myspace; by 2007 it had 300m registered users and was being valued at $12bn. But the social network was subsequently crushed by Facebook, which launched a year after Myspace.
News Corp. is about to sell Myspace for $20 million-$30 million, Kara Swisher at All Things D reports.The groups vying for the remains of Myspace are Golden Gate Capital, a PE firm with $9 billion under management, and Specific Media, an ad network.

News Corp.'s fiscal year ends this Thursday, so it's looking to wrap up the sale before the end of the fiscal year, so it can get Myspace off the books for 2012. MySpace Revenue for fiscal 2011, ending June 30, 2011, is expected to be just $109 million. Expenses for the year are projected to be $274 million, and the company will lose a whopping $165 million for the 12 month period. That’s after massive waves of layoffs, although I expect much of the costs of the layoffs are included up front in 2011 expenses.

This is quite the come down for Myspace. News Corp paid $580 million for Myspace in 2005. When it started selling Myspace this year, it was looking for $100 million.

The price, said others, could go as high as $35 million, but it’s far cry from the $100 million that News Corp. had been aiming for.As part of the deal, sources said the News Corp. unit will be making significant cuts in staff and costs — up to 50 percent or more — all contingent on the purchaser. 

The two names — Specific Media and Golden Gate Capital — that are now in the forefront for an acquisition deal that News Corp. hopes to complete by Thursday, its fiscal year end, have not been among the acquirers mentioned previously in the myriad of reports about the deal.

  • Myspace is going to lose $165 million in the fiscal 2011 year. (That's the 12 month period ending June 30, 2011.)
  • For that period, revenue is expected to be just $109 million. Expenses are $274 million.
  • Myspace says it will have $15 million in earnings before interest, tax, depreciation, and amortization (EBITDA) in 2012. How does it get there? Revenue drops to $84 million and expenses drop to $69 million. (This suggests big layoffs are coming.)
  • From there, Myspace predicts sales $101 million in 2013 revenue, $119 million in 2014 revenue, and $139 million in 2015 revenue.

March 31, 2011

Jennifer Lopez Facebook Fans To Promote Her New Song

Jennifer Lopez is making fans work for her next single. To snag the song “I’m Into You” from iTunes before the official release date, enough fans have to “Like” the tune on her Facebook Page.

Lopez and her label, Island Def Jam, announced the campaign Wednesday with a custom tab on the artist’s Facebook Page titled “Like for Love?” The page includes a 30-second clip of the song, featuring Lil Wayne, and a call to show J-Lo love by clicking “Like.” So far, the song has received around 2,000 Likes (2% on J-Lo’s “Love Meter”) — but fans have until the official release date, April 5, to “Like” the jam.
Fans can also share a link to the page in order to win an autographed copy of Lopez’s new album, Love — those who get the most clicks on their links will score the goods, and those who share the link and “Like” the song could win a trip to see the American Idol finale in Los Angeles (Lopez appears as a judge on the show).
This is hardly the first time an artist has leveraged the Facebook Like to offer a song. In fact, Lil Wayne premiered the first single off of his new album exclusively on Facebook (with a call to “Like” to unlock), and Jay-Z and Kanye West launched a dedicated Page on the site so that fans could get a first listen of “H.A.M,” off of Watch the Throne.

March 15, 2011

March 9, 2011

The Gender Divide in Facebook Photos

why do some women share a lot of images online? According to a study published on March 7, those who do so are competing for attention.
Additionally, the study said, these women are generally the ones who base a lot of their self worth on their appearance. In addition to sharing more photos online, they also tend to have larger social "networks" on sites such as Facebook.

The study, "Contingencies of Self-Worth and Social-Networking-Site Behavior," was co-authored by Michael A. Stefanone, PhD, University at Buffalo; Derek Lackaff, PhD, University of Texas, Austin; and Devan Rosen, PhD, University of Hawaii, Manoa. It appeared in the latest issue of the journal Cyberpsychology, Behavior and Social Networking.

"Although it's stereotypical and might have been predicted, it is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians.'"
The study delved into time spent online, the size of an individual's social network, their "friending behavior," and the number of pictures they shared. The average age of those involved was 23.3. There were 311 participants, with close to a 50/50 split (49.8 percent were female).
Subjects were asked about their typical behavior on Facebook, and completed a questionnaire "measuring their contingencies of self worth."

According to the study, women post about five times as many pictures on Facebook as men do.

Image source : Facebookflow

March 7, 2011

Facebook Market Share in Europe

By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks – in each case a home grown site – with audiences larger than Facebook. With a 48 percent reach of internet user in the Netherlands, Facebook currently ranks second to Hyves, while it also ranks second in Poland with 55.5 percent penetration behind In Russia, Facebook has its lowest penetration in Europe at 18.8 percent, currently ranking behind leaders Vkontakte, Odnoklassniki, and – My World.( source : Comscoredatamine )

March 6, 2011

Facebook Mobile User Growth Trends:

ComScore reports Facebook's 7.5 million unique mobile users spent 2.5 billion minutes on its site in December. The next closest competitor was Google with 9.5 million users spending a relatively paltry 702 minutes on its sites.
ComScore's UK data is unique because it has access to anonymized mobile web data through the county's five mobile operators.

Read more: 
These new Facebook phones are just one expression of Facebook mobils growth.  In 2010 the number of Facebook users more than doubled from 2009.The Above Infographic shows Facebook mobile growth stats 
 According to a recent report from comScore, which evaluated United Kingdom users’ habits.Facebook's 7.5 million unique mobile users spent an average of 2,500 million minutes on its site in December of 2010, according to a chart posted on Business Insider. Other sites, including Google and eBay, all pale in comparison to  Facebook with regards to mobile use, as Google came in second with its 9.5 million users spending just 702 million minute
  • There are more than 200 million active users currently accessing Facebook through their mobile devicesAccording to Facebook press release People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.s on Google through their phones in December. The list was rounded out by Yahoo, AccuWeather, Microsoft, BBC, Vodafone, Samsung, Orange and eBay sites, respectively
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.
  • HTC’s ChaCha and Salsa phones feature a dedicated Facebook button that gives you one-touch access to your favorite Facebook functions, allowing you to update your status, upload a photo, share a news article and check in to places. Facebook Chat, Messages and your friends are also integrated, so when you make a phone call, the screen displays your friends’ status updates and photos, and even their birthdays. 50 percent of active users log on to Facebook in any given day and people spend over 700 billion minutes per month on Facebook. And for those who can’t spend those precious minutes sitting in chair using their computer, they are relying on their phones to get their Facebook fix filled

March 3, 2011

February 20, 2011

February 15, 2011

January 31, 2011

January 21, 2011

Top 5 B2b Social Media Trends and Statistics

Social Media  Insights For B2b
B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. Generall B2B marketers face greater internal obstacles to adoption and embrace the social media compared to b2c companies.

The report comes up with some glaring insights which are summarized below
  • The  found 40% of B2B companies devote one or more full time marketers to social media marketing, as compared to 54% of B2C companies. Given the relatively smaller size of marketing departments in B2B organizations, this level of representation is significant; it underscores the maturing role of social media as a core component of B2B marketers’ arsenal.
  • 71% of B2B organizations surveyed devote two or more part-time marketing resources to social media management, as compared to only 62% among B2C marketers
  • 86% of B2B firms are using social media, compared to 82% of B2C outfits. However, B2B firms aren't as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms.
  • 60% of B2B firms have no staff dedicated to social media 
  • 32% of B2B companies engage with their customers on a daily basis via social media
  • One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).
  • In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies).