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Showing posts with label bal mobile advertising. Show all posts
Showing posts with label bal mobile advertising. Show all posts

September 20, 2011

Mobile App In Ads :The End of Last Bastion of Adverting Free Media Falls

If  mobile apps are all the rage, then mobile in-app ads are causing rage. The Mobile Phone was  the possibley only distribution media channels, where  Ads were not as  abundant as  the  banner ads across  the Internet  The Mobile was the last Bastion  of Uncluttered Advertising and that is now on  the verge of becoming a history.
In one recent example, the popular franchise Angry Birds saw in-app ads added to its HD version, and fans and players were in an uproar over the change.
But like them or not, mobile marketers are turning more attention toward in-app advertising. Right now, in-app ads account for around 5% of mobile ad spending, and that number is only expected to rise over the next few years.
One of the reasons in-app ads are taking off is their effectiveness. In spite of the fact that the majority of 18-34-year-olds actively dislike mobile in-app ads, the majority will also be able to recall those ads at a higher rate than the ads they see while browsing the mobile web

July 18, 2011

Mobile Advertising Forceasts : 2011-2015: US Vs Global

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

"Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns," said Stephanie Baghdassarian, research director at Gartner. "For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015."