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Showing posts with label barrack Obama and twitter. Show all posts
Showing posts with label barrack Obama and twitter. Show all posts

April 28, 2010

Social Media Adoption: Top 10 Brands


Social media usage by companies over the last year have skyrocketed.. While most companies understand the power of social media in increasing their brand awareness and reach out to their target users.. A large number of Brands have not yet understood the execution of social media across their industry. However the power of social media has to be top down.. and unless the senior management are not avid users of social media.. your brand can bid goodbye to it as well. However companies that have leveraged social media have one thing in common.. their employees are social media adopters .

So when we think of the top 10 or top 150 socially vibrant brands... We also assume that their internal stakeholders (employees) are also socially connected .

Jeff Bula posted an article today on the top brands that are most socially networked. According to NetProspex Social Index Rankings or NPSI Index ,Companies and Brands that have used and embraced social media across their digital footprint have been ranked and a score had been calculated to rank their social network activity .NetProspex analyzed social media use within a sample of a database of 12 million business contacts.

The score is based on the average number of friends or connections across major social networks (friendliness) and the average number of tweets, number of users following, and number of followers per employee (twitter score).

The score is based on the average number of

* Friends or connections across major social networks (friendliness)
* Average number of tweets,
* Number of users following
* Number of followers per employee (twitter score).

The numbers were taken from across these social networks

1. Facebook
2. Linkedin
3. Twitter
4. MySpace
5. Friendster
6. Flickr
7. LiveJournal
8. hi5
9. Flixster

Rank 1" Microsoft’s emerged with the top raankings with the NetProspex Social Index (NPSI) score of 306 t

Rank 2: eBay with a score of 208

Rank 3: Amazon.com with 202

Rank 4: Walt Disney 181

Rank 5: Google with 172

Rank 6: Electronic Arts with 164

Rank 7: Intuit scoring 163

Rank 8: Raytheon with 157

Rank 9: Best Buy on 155

Rank 10: Apple with 153

I am a bit suprised not to see pepsi or Zapoos or for that matter Ford Motors in the top 10 ..Among the top 10 atleast 4 are tech companies..You can download the Netprospex full pdf file on the social media rankings here

January 23, 2010

Reality Show with only Twitter and Facebook for Company

It seems some people really go to lengths to prove that Twitter and Facebook are as essential as oxygen and air in order to survive.

In what should be the first case of reporters being put into big brothers test. Five journalists will be living in an unknown room with facebook and Twitter as their only connect to the outside world.These Journalists will lock themselves away in a French farmhouse with access only to Facebook and Twitter to test the quality of news from the social networking and micro-blogging sites.

Twitter and Facebook's use as news-breaking tools has been highlighted over the past year, particularly during opposition protests in Iran that many media described as a "twitterised revolution".

They will have no acces to any gadgets and will be given mobiles that cannot connect to the internet, and be reminded television, radio and newspapers are banned."We will give them five computers with blank hard drives," said Francoise Dost of the RFP French-language public broadcasters association, which organised the event.

"They have agreed to be linked to the outside world only through Twitter and Facebook. No web surfing is allowed," Mr Dost said.

To know more about this twitterised revolution read more

November 18, 2009

Barrack Obama: I have never used twitter


For all the talk of Obama being a true beliver in social media and the power of the web to reach and create communities,the truth was finally out of the bag when the US president replying during a Q&A session at a town hall event with Chinese youth that was held in Shanghai this evening (which was streamed live on the web). The President fielded a question about the restricted use of Twitter in China and he had this to say, “I have never used Twitter but I’m an advocate of technology and not restricting internet access.”

Now most of us know that the president, or for that matter any president of a country would probably not have the time to tweet away to glory, and most of the time they are done by communications experts from the White House. But to say that the president has never ever used twitter is a let down to the thousands of followers who had followed Obama right up to the presidential campaign to his coronation as the nations president . This was something that most followers would find hard to believe and would feel duped ,that those tweets are not actually from the president but his communication team. And this too from a person who has reportedly raised 87% of his funds from social networking sites.

MG Siegler reports
President Barack Obama has one of the most popular Twitter accounts with over 2.6 million followers. It should be no real surprise that most of the time it’s not him tweeting from it, instead its various people within the White House communication team that use the account to send out information.

And now that he is the President, certainly there are some security concerns with him using something like Twitter. But, did you know that he’s actually never used Twitter at all?

Andy Beal of Marketing Pligrim probably sums it up best when he says that for all the talk of social media monitoring and reputation management expertise it would be interesting to see the fallout of something like this , when the real life personal of the individual is found out.

What we need to be looking at as social media “insiders” is talking a great game about transparency and then allowing the medium to be questioned and eventually devalued because there is nothing that is real. Will social media just become a place for online actors and actresses to portray others? Will we a need SMAG (Social Media Actor’s Guild) card to tweet at some point? We are treading on some thin ice in these areas when we talk about accessibility but then only fake it. Maybe being genuine is just old fashioned and overrated?

Maybe this is an emerging area of the online reputation monitoring and management industry which will require policies and actions on what to do when your social media persona is ‘found out’.(Marketing Pilgrim )

For all the talk of transparency of the social media.. Maybe we need to debate if social media is indeed over rated and like conventional media this too can be tweaked and given a spin to suit ones interest . Share your thoughts with me at webmaster@onlinemarketing-trends