Trending this month

Showing posts with label beatthatquote. Show all posts
Showing posts with label beatthatquote. Show all posts

March 7, 2011

Google Acquires UK Biggest Comparison Engine

Google has broken new ground in the personal finance realm with the purchase of UK price comparison website BeatThatQuote for $61.5 million ($37.7 million GBP).

BeatThatQuote, launched in 2005, provides price comparisons for UK loans, insurance, legal services, utilities and other financial products. It was named one of the UK’s fastest-growing websites by Nielsen in is a price comparison websites for loans and financial products. The site offers comparison pricing on loans, mortgage rates, credit card rates, insurance products and more.
Google has been known to offer comparison ads for mortgage rates in the past, specifically in the U.K.

According to Industry sources,  Google plans to use  BeatThatQuote as its foothold into the UK financial products market. Google has recently shown interest in price comparison technology as well, most recently utilized in the company’s mobile shopping apps.  Google had earlier launched their “Comparison Ads,”  with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future.Google's Comparison Ads,  helps advertisers  target offers at a more granular level, leading to more valuable, qualified leads. Users searching for "mortgage" on may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates.

BeatThatQuote Claim To Fame Includes
  • The UK's Fastest Growing Website 2007
  • No. 1 in the UK Startups 100 List 2007
  • Business Of the Year - Startups Awards 2006
  • Online Business of the Year - Startups Awards 2006
  • Young Company of the Year - Growing Awards 2006
  • Startup Stars Regional Winner - HSBC Startup Stars 2006
  • Small to Medium Business - National Business Awards Finalist 2006

By adding price comparison results to search, Google can get a piece of the transaction whenever someone starts searching for a home loan or a new car insurance policy on its search engine. The potential revenue from those transactions could make this acquisition quickly pay off.