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Showing posts with label black friday. Show all posts
Showing posts with label black friday. Show all posts

November 27, 2017

Thanksgiving online sales hits $2.87 billion in 2017,with 18% growth

Data from Adobe shows that Thanksgiving online sales hit a record, whopping $2.87 billion, up 18.3 percent on a year ago and surpassing Adobe’s own prediction of $2.79 billion. This is a huge spike in online sales for the day. As a point of comparison, in 2016, Thanksgiving sales totalled $1.93 billion. Given that these early days of holiday sales are seen as a bellwether for the rest of the season — a crucial part of the year for e-commerce companies — it’s a strong sign of a tipping point in online spending, and also of consumer confidence. 

Adobe determines its figures by tracking 80 percent of online transactions at 100 of the largest retailers on the web in the U.S. Shoppers racked up $1.3 billion in sales in the afternoon (our previous figure was $1.52 million spent online as of 2pm Pacific time on Thanksgiving Day). 

Smartphones were accounting for just under half of all e-commerce traffic, at 46 percent.Shoppers have spent $640 million online Friday as of 10 a.m. ET, up 18.4 percent from last year, according to Adobe Analytics. Adobe tracks 80 percent of online transactions at the top 100 U.S. retailers.On Thanksgiving evening, up until 5 p.m. ET, shoppers spent more than $1.52 billion, up 16.8 percent. Cyber Monday, the Monday after Thanksgiving, is expected by the data tracker to be the largest online shopping day in history, with an expected $6.6 billion in sales. In all, online holiday spending is expected to generate $107 billion in sales, an increase of 14 percent.

Adobe says the average order value on pre-Thanksgiving day is, as of 2pm Pacific, $132, down from $137 earlier in the day. As a point of comparison, IBM’s Bluemix analytics panel has been putting the average order value currently at around $114 today. One reason for the decline in average order value is the laying on of more discounts as the day goes on: these may mean more volume, but overall less spent per item.

December 2, 2016

2016 device breakup for thanksgiving ,black friday,cyber monday ecommerce sales

"device breakup  for thanksgiving and black friday ecommerce weekend sales"

 Thanksgiving ,Black Friday and Cyber Monday 2016 has seen , mobile sales  shift from tablets to smartphones over the past two years, mirroring a broader trend that saw the popularity of tablets fade in favor of large-screen smartphones.

This year black Friday sales plus combining purchases made on Thanksgiving day, online shoppers in the US spent $5.27 billion by the end of Black Friday. According to Amazon data "Thanksgiving is quickly becoming one of the busiest mobile shopping days on Amazon in the US," the company said in an email post black Friday numbers. "It said that mobile orders from Amazon customers on Thanksgiving Day exceeded both Thanksgiving and Cyber Monday 2015."The apparent consumer dissonance with physical retail sales was evident when only 23 percent of US consumers said they planned to shop in stores after Thanksgiving this year, compared with 28 percent last year, according to data from Bank Rate.Also 2016 Black Friday saw US shoppers buy $1.2 billion in purchases with their phones and tablets on Friday, the first time in US retail history that mobile revenue exceeded $1 billion in one day, according to data released by Adobe. 

In terms of the fastest selling products,Adobe said the five top selling electronic products on Black Friday were Apple's iPads, Samsung's 4K TVs, the Apple MacBook Air, LG's TVs and Microsoft's Xbox. According to Adobe Digital Insights..Meanwhile  the total online sales for the five-day period from Thanksgiving through Cyber Monday amounted to $12.8 billion, with Cyber Monday marking the single biggest online shopping day in history. Black Friday and Cyber Monday were also the first days in history that cracked $1 billion in mobile sales. Desktop online shopping on thanksgiving day slipped 9% to 60% as compared to 71% in 2014.While ecommerce sales from  Smartphone  alone saw  a rise of 14% from 13% in 2014 to 27% this year.While Black Friday ecommerce sales from Smartphone  showed a growth of 13% from 12% in 2014 to 25% this year in 2016.Cyber Monday online sales saw the highest growth with mobiles contributing to 22% of total ecommerce sales on the day. Desktop powered online shopping saw a significant drop of 10% on Cyber monday from 79% in 2014 to 69% in 2016

November 28, 2016

black friday sales breaks $3billion barrier, ends at $3.34billion,mobile rakes in $1.2billion alone

"thanksgiving and black friday 2016 sales hits a record high this year"

Black Friday Shopping : top 10 Impulse Buys:

Black Friday online sales in 2016 delivered a record breaking number as it broke the $3 billion barrier, and closed the day to $3.34 billion, which was a increase of 21.6 percent growth on a year-over-year basis. Mobile sales took up one-third of that number, with a total of $1.2 billion in sales on Black Friday alone.One of the most important highlights this year on  black Friday was the role of mobile devices.“Smartphone conversions were at 1.9 percent, compared with tablets at 3.7 percent, and desktops at 4 percent. In general , holiday averages are 1.3 percent, 2.9 percent, and 3.2 percent, for phones, tablets, and desktops, respectively.Although initial reports from Adobe,expected Black Friday 2016 sales to touch about $3.05 billion in sales by the end of the day, or 11.4 percent more sales compared to the previous year’s retail holiday. However the number was much above what " it had predicted " Mobile sales totalled $3.46 billion between Thanksgiving and Sunday,which included Black Friday and Thanksgiving day a 28% increase year over year.

In the United Kingdom, British retailers John Lewis and Currys PC World both reported “a surge in orders” on Black Friday, while sales figures for several other retailers also hit record levels in terms of online sales. Barclaycard, which is responsible for close to 50 percent of all U.K. credit and debit card transactions, likewise announced that payment transactions enjoyed a six percent uptick on Friday on a year-over-year basis.

Meanwhile both retail sales and online sales saw big gains as Shoppers put in a strong showing on Thanksgiving Day and Black Friday. Holiday spending rose 9% Thursday and Friday combined, compared with the same two-day period last year, according to First Data. As E-commerce sales rose 10.8%  for the 2 day period, while sales at physical stores grew 8.6% as per reports from first data, which analyzed online and in-store payments across different forms of payment cards from nearly one million merchants on Thanksgiving and Friday. The data captures about 40 percent of all card transactions in the U.S. but excludes cash.

November 25, 2016

2016 hottest thanksgiving and black friday holiday purchases

"2016  hottest thanksgiving and black friday holiday purchases"

Ranking from 1 to 5, these are the 2016 Hottest Holiday Gifts, for Thanksgiving,Black Friday and New Year. 1)Apparel and Clothes 2)Consumer Electronics 3)Video Gaming 4)Toys 5) Gift cards.This year during Thanksgiving about 137.4 million Americans are expected to head out and participate in the Thanksgiving shopping frenzy.Traditionally, Black Friday and Cyber Monday are two of the biggest U.S. shopping days, with customers splurging billions in cash to kick off the holiday shopping season. According to research from Nielsen, 61 percent of U.S. consumers are planning to purchase some form of apparel item this year. Consumer electronics and video games are also hot properties this year, with 56 and 43 percent of customers respectively planning to purchase them.

November 10, 2016

spending on black friday weekend :trends

Black Friday Spending in the US | Fundivo
Provided by: Fundivo

Provided by: Fundivo

Annual number of consumers that shop in stores or online on Black Friday is around 133,700,000.
On an Average consumer  spends around $159 on internet spending on Black Friday.While Total Cyber Monday spending in 2015 was $2,038,000,000

November 8, 2016

black friday most common top 10 gifts which consumer spends on

Types Of Gifts Bought - Black Friday Wknd
the most common top 10 consumer goods purchased during black friday weekend
Charts from the NRF Foundation’s Retail Insight Center. To access this data and more research please visit the Retail Insight Center.

  Clothing& Apparels , Toys and Consumer Electronics were the most common top 3 consumer gift items which  adult consumers typically spend during the Black Friday/Thanksgiving and Christmas holiday weekends according to latest available data from national retail federation.Popular consumer electronics items were PC,Laptops, tablets, smartphones and a smart TV. Meanwhile  DVD's, gift cards and gift certificates followed by  home decor or home furnishings were the next most common gift items which were bought during the black Friday and Thanksgiving weekend.

November 7, 2016

how much did consumer spends on online and retail combine on 5 holidays this year

How much did US consumers spend during the -2015-2016  holidays both online and retail combined ?.This year holiday spending included  New year, Valentines day holiday spending , Saint Patricks day, Easter Holidays,Father days, Mothers Day, Back to School ,Halloween. 
Topping the consumer spends list is New Year holidays which saw Americans spending upto $626 billion during the holiday. Back to School holidays saw consumer spend as the second highest as US consumers spent over $68 billion. 
Halloween and Valentine's day shared honors with approx $19billion spends on holiday shopping .Super Bowl saw a spend of  $15 billion while fathers day saw $10 billion of consumer spending in 2016 , followed by Mothers day spends of $5.5 billion
"how much did consumer spends on online and retail combine on 5 holidays this year"

US Consumer spending on 2015-2916 Holidays : Black Friday ,New Year, Halloween,Fathers day,Mothers day,Back to School Holidays

when are consumers in 2016 plan to start shopping:monthwise break up

"monthwise break up of online holiday shopping this year"
Monthwise break up of  2016 online holiday shopping this year as planned by US Consumers
Out of this year  consumers as surveyed by national retail federation are expected to start their 2016 holiday shopping by  November 2016.While 15% consumers are expected to start their black Friday and holiday shopping by first 2 weeks of December, where as just 3%  will start their shopping during  the last 2 weeks of December.
The remaining 19% of holiday shoppers are expected to start their black Friday and thanksgiving shopping by September this year.

The top reason of shopping early is the absence of crowds and comparing online .Dont miss the early 4% of users who say will start their comparison online.

historical holiday spending category by products:consumer purchase projection in 2016

" historical holiday season purchase over the years"
Food and candy spending is estimated to reach just over a 100 dollars, decorations will hover between $50 and  spending on greeting cards and flowers will  touch between $20 to $27 in 2016.Food, Candy, flowers and greeting cards is expected to  exceed a total of $207 in terms of consumer spends for this years holiday seasons 2016

"consumer holiday shopping purchase projection in 2016"

What Consumer Plan to Buy During Holiday Season Shopping in 2016

Holiday Shopping including  Family Gifts buying this year  is expected to touch  $461 this 2016 holiday shopping season. Approx 71% american consumers plan to buy holiday gifts  for friends and a 33% plan to do so for their coworkers.This year in 2016 consumers in US are expected to spend appprox  in total $590  for buying holiday gifts either offline or online including Thanksgiving and Black friday

November 30, 2015

mobile users formed 57% black friday eCommerce visitors

Mobile Shopping this holiday season has replaced desktop/ PC shopping . During 2015  Black Friday mobile consumers made up  'more than 57% of visits to e-commerce sites . That's up from 50% last year, and less than 6% a mere six years ago. Similarly, more than 36% of online e-commerce sales closed on mobile devices, up from less than 4% in 2010.

November 28, 2015

best black friday deals from dell

Dell’s 2015 Black Friday and Cyber Monday Deals available on include:

Dell's Black Friday and Cyber Monday deals began on Wednesday, November 25, 2015, with select laptops starting at $149.99, 2–in-1s at $299.99, desktops starting as low as $99.99, Alienware gaming PCs starting at $449 and tablets starting at $149 - and all purchases made on come with the option of free shipping.

"black friday deals from Dell"

 To see the entire range of discounts click here

  1.  Inspiron 14 laptop 3000 Series @ $149.99 – doorbuster starting Nov 26. 
  2. Inspiron Micro Desktop @ $99.99 – doorbuster starting Nov. 27 
  3. Inspiron 15 5000 Series notebook @ $299.99 – doorbuster starting Nov. 26 
  4. Inspiron 15 3000 Series notebook @ $379.99 – doorbuster starting Nov. 27
  5.  Inspiron Small Desktop @ $199.99 - doorbuster starting Nov. 26
  6.  Inspiron Desktop w/Dell 24 Monitor bundle @ $499.99 – doorbuster starting Nov. 27
  7.  Inspiron 15 7000 Series 2-in-1 @ $499.99 – doorbuster starting Nov. 26 
  8. Inspiron 11 3000 Series 2-in-1 @ $299.99 – doorbuster starting Nov. 27 
  9. Alienware gaming PCs – Up to $500 off select systems 
  10. Venue 10 5000 Series tablet @ $149 Dell 24 Monitor @ $179.99 Dell 27 Gaming Monitor @ $629.99

Black friday best deals :hits and misses

heres a look into some of the epic black  2015 friday fights " where survival of the fittest ensures whatever you paid for comes back into your home 

Now that Black friday sales have been " done with" here is a look back on what sold the most and what hardly sold.. What were the hits and what product bombed

Adobe’s report also reveals the top five selling electronic items on Black Friday which were
  1. Samsung 4K TVs, 
  2. Apple’s iPad Air 2, 
  3.  Microsoft Xbox One, 
  4. Apple iPad Mini and S
  5. Sony’s PS4.

 Others findings for Black Friday sales include consumer electronics that  have alread gone out of stock or  will be out of bounds until you hurry. These are

  1. Amazon Fire 7” 8GB tab, 
  2. Beats Solo on-Ear Headphones (Red),
  3.  NBA 2K16 Game for Sony PS4, 
  4. Pie Face Game, and The Force Awakens 6” figure.

On Thanksgiving Day,   which saw consumers spend a whopping $1.73 billion, ( 25% increase based n 2014 figures

  1.  smartphone sales  reached all time high generating over $639 million in sales. 
  2. The top selling products for the day included Samsung 4K TVs Microsoft Xbox One, Lego Dimensions, Barbie Dream House and Lego Creative Box.
  3.  Even Sony which has sold 30.2million units of its latest gen console, announced price cuts for its PS4 console across the globe ahead of the US  holiday season 

$1.5billion mobile shoppers accounted for 32% thanksgiving day and black friday e shopping

The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, ( this  includes  $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving)

However  sales from mobile devices — led by smartphones — have  seen a a record $1.5 billion of that entire $4.45billion online sales during  thanksgiving and black friday  has "broken all previously held records. That means mobile shopping made up around 32% of all digital shopping during thanksgiving and black friday

" 2015 online sales during thanksgiving and black friday"

However Adobe expects total online sales during the 3 days ( Thanksgiving +black friday+ Cyber Monday) would reach around $7.4billion .. in 2015 compared to last years  $6.4 billion ..  expected growth of 15%

The numbers come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers. IBM says Black Friday outpaced that with the average basket size of $134.45, and sales up 20.7% on a year ago with popular items including Apple Watch, Microsoft’s Surface Pro 4, and TVs from Samsung, Sony and LG.

black friday and thanksgiving online sales exceed $4.45billion, ipad, Xbox tops electronic sales

" comparing online spends during thanksgiving and cyber monday"


This year Black Friday sales brought in n $2.72 billion in e-commerce sales, up 14% from 2014. ecommerce spends on Thanksgiving Day saw a higher jump in online spending, with $1.73 billion in sales, up 25% from the previous year

During the two day period, 33% of online shoppers used their mobile phones to make purchases. Online  sales on Black Friday and Thanksgiving Day exceeded  $4.45  according to data released by Adobe.

Among  the " top 5  best selling  electronic products on  Thanksgiving holiday sales were
  •  Samsung 4K TVs, the Apple iPad Air 2, the Microsoft Xbox One, the Apple iPad Mini, and the Sony PS4. 
  • The five most popular toys were Lego Dimensions, Shopkin dolls, Lego Star Wars, Barbie Dream House, and Lego Friends.
  •  Consumers sought out the promotions on Thursday and Friday, with sales from limited online deals accounting for 40% of all online sales. 
  • In total, products sold online saw an average discount of 24%.

December 18, 2014

Black Friday Sales Dissapoint FALLS 11% AS ,Relaters fail to enthuse consumers

US Shopping season deals

Retailers brick and mortal sales down 8%


BBC News - US Black Friday sales fall 11% on sluggish demand: "US retailers reported sluggish Black Friday spending, with sales falling 11% from the same period last year, according to the National Retail Federation (NRF).

US consumers spent on average $380.95 per person, down 6.4% from a year ago. The NRF attributed the decline to shifting consumer habits, such as earlier promotions and the growth of online shopping."

However Online Sales  grew by Up 8.5% over 2013, as Mobile Shopping  giving huge push to online shoppingAccording to  to ShopperTrak,  Black Friday shopping at brick-and-mortar stores in the United States was down about 7 percent from a year , with Friday store sales hiting $9.1 billionOverall, total holiday weekend sales were estimated to be $50.9bn.

November 28, 2014

Online Retail Path to Purchase : Device comparison chart

Retail shoppng

While consumers  by and large  use both Smartphones, tablets and PC for buying, There are some difference in buying patters .Retail consumers who research on their smartphones tend to purchase almost equally across smartphones (23%), tablets (20%) and laptops (21%), 

whereas consumers who research via laptops and tablets tend to purchase on the same device (46% and 58%, respectively). 

While the majority of retail consumers (63%) who research in-store also purchase in-store, 20% rely on mobile devices (smartphones and laptops) to make their final purchases.

source : Ninthdecimal

November 25, 2014

61 billion USD to be spent Online by US consumers this holiday season, 8% to come from mobile commerce

Infographic: American Holiday Shoppers to Spend $61 Billion Online | Statista
This chart illustrates the rise of holiday season e-commerce spending in the United States from 2005 through 2013 and a forecast of 2014 spending.

The above chartshows the US holiday Spends  since 2005 onwards, and predicts that the Holiday Online  Spends including ( Black Friday and Cyber Monday )  is estimated to touch  61 billion US dollars., that's a projected growth of 22% .

This number is based   according to comScore's official holiday spending forecast. Mobile commerce is expected to contribute $7.9 billion to this year's total, which would represent a 25% jump over last year's mobile sales

#mobile shopping, #mobile commerce,#cyber monday

November 23, 2014

US Ecommerce Spends Sales On Cyber Monday since 2005 Onwards

US holiday Shopping spends


"This timeline shows the U.S. online spending on Cyber Monday from 2005 to 2013.  In the last 5 years Online Shopping during Cyber Monday  grew by 96%

US consumers spent $887 million in 2009 while last year (2013)   saw eCommerce sales on  Cyber Monday  touched  $1.74 billion US dollars, up from $1.47 billion US dollars in the in 2012. Compared with 2005, Cyber Monday online shopping  sales has grown by 400%
Tags : #ecommerce, #holiday sales,#thanksgiving,#Black Friday,#online spends

November 18, 2014

Online Sales during Black Friday and Cyber Monday predicted to reach a record high to $89 billon

Holiday season ecommerce

black friday and cyber monday revenue

Online retailers have started to gear up for Holiday season  as they start to splurge on marketing and advertising budgets  a for Black Friday and the Christmas holidays? | Black Friday (the fourth Friday of November) and Cyber Monday (the first Monday in December) are now witnessing a major shift in spending patterns, with the Adobe Digital Index predicting that $2.6bn – an increase of 15 per cent – will be spent on Cyber Monday alone, with Black Friday growth up by 28 per cent to $2.48bn. 

Overall, the retail holiday season in the US  is set to exceed the 2013 online sales record  . According o emarketer  e-commerce spends  during black friday and cyber monday  is likely to exceed  $72.41bn,  with a  growth of 16.6 %  this year as compared to 2013'

Forrester Research predicts online sales  during this holiday season  would post a record  high to $89bn" Meanwhile, paid for search budgets  are also expected to grow again this holiday season, with revenues growing by 23.6 per cent in 2013 for Black Friday according to Kenshoo's Global Online Retail Seasonal Shopping Report. "

November 16, 2014

Jewellery, Gaming and Toys Brands increase the ad spends by 60%, 52% and 56%

Holiday sales in 2014

The 2013, pre-holiday advertising  saw  33% ad  spend for the apparel, cookware and tech categories
However  during the core shopping days from Black Friday, Christmas and cyber monday  the biggest  ad spends and splurge in  came from  Jewellery  Video Games , and toys. The fourth-quarter ad spend ac these areas represented a whopping 60%, 52% and 56% share of 2013 ad spend, respectively.."

 #Holidays 2014,# Cyber Monday,#online sales,#media spends,#holiday shopping