Meanwhile to rivals such as RIM, Motorola, Nokia, the iPhone's popularity was illogical. Its battery lasted less that 10 hours , it operated on an older slower and second generation network,the network carriers were stretched strained by music, movies and other downloads. This particularly hit RIM hard.After unprecedented success and blitzkrieg growth since 2003 , it faced an adversary it did not understand.
According to David Yach .RIM’s chief technology officer ,going by conventional smartphone ecosystem at that time, iPhone should have been a disaster.However the iPhone's masterstroke flipped the raisan de etre of smartphone from something that was functional to a product that was beautiful.
Continuing and Compounding matters was the conflict between RIM and and the carriers . Up against AT & T and its exclusive multiyear deal to sell the iPhone, Verizon who was currently RIM’s network provider had little interest in Blackberry’s new plan to counter iPhone by launching a new keyboard with an innovative track pad to take on iPhones touch screen keyboard and by building a larger screen. However Verizon who was caught off guard with the ascendancy of iPhone had little patience with what Mike Lazaridis termed as “ Jesus phone killer’ and wanted blackberry to quickly respond to iphone with similar touch screen, something RIM was not willing to do