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Showing posts with label canada. Show all posts
Showing posts with label canada. Show all posts

February 4, 2016

facebook advertising user growth and revenues faceoff : europe vs north america

"facebook revenues by geography"


"facebook's arpu by regional users"

"facebook's daily active users"




           IN EUROPEAN MARKET
  • In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
  • It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
  •  Facebook more than doubled its revenue in Europe in just two years.
  • IN NORTH AMERICAN MARKETS .

  •  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
  • In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)






January 24, 2016

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

"global ad spends by region "

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

"global top 10  advertising markets by ad spends"
GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016


Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016
  • Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  • The positive momentum of advertising spends  is expected to continue across the world at the 
  1. Western Europe at +2.6%, 
  2. North America +4.2%
  3. Asia Pacific  at +4,1%
  4. Latin America +12.7%





January 21, 2016

cost per installs across iOS device lowest across north america

"mobile app downloads across north america"

 Mobile app downloads across North America

US and Canada  mobile users  lead in gaming app downloads , while cost per installs across iOS device is lowest in United states





December 13, 2015

Nigeria and India leads mobile web traffic while ,UK& US ranks 17th and 19th

NIGERIA INDIA AND SOUTH AFRICA leads as nations with highest internet traffic from Mobile .Indonesia,Poland and Turkey makes up 3th to 6th rank. China ranks  9th in terms of mobile web traffic with 33% internet traffic coming from mobile. UK and US ranks 17th and 19th respectively

"global mobile internet traffic ranking of top 20 nations"Global mobile internet traffic is led by Nigeria , whose mobile internet consists of 76%followed by India with 65% internet traffic coming from mobile web. Number 3 was South Africa with 57% of their web traffic coming from online mobile internet


December 7, 2015

digital indicators in canada; smartphone penetration is at 48%, while internet at 90%

The below chart shows " digital indicators for canada  from 2014-2017


"digital indicators for canada web penetration vs smartphone penetration"
source : statista

With a population of 35.6 million, with 13.7 million households , Canada's GDP  is US 54,056.  Internet penetration in Canada is 89.4% in 2015, which is expected to rise to 92.7% by 2017
While smartphone penetration in Canada is 48.4% in 2015, which is expected to grow to 55% by 2017




December 4, 2015

number of years people stay in a single company by country

GREECE ,PORTUGAL AND BELGIUM  are among the most loyal employees across the world. Apparently  employees  in Portugal, Greece and Belgium  spends an average of 12.5 years working in an organisations . In Greece the average length  for an employee to stick to their jobs are the highest with 13 years. Next comes Portugal , where the average time people spend with  a company is 12.5 years. In Belgium is not uncommon  to  continue working in the same company for 12 years..
 three countries. Employees across Italy France and Poland average tenure at a single company is 11 years

"number of years people  stay in a single company  by country"
How long  does one stay with the same company on an average ?The chart shows  by country the average time people spend at a single job by country. What is the average amount of time spent at a job . United States are among the least to stay on  at a same company for more than 4 years. British  employees on average spend 8.5 years in the same organisation

June 10, 2015

media advertising spends per capita : Aussies and the English reigns


"media advertising  spends per capita : Aussies and English tops"






MEDIA ADVERTISING SPENDS PER CAPITA ACROSS 10 NATIONS

 Australia is the number one when it comes to  Advertising Spends globally. Australia spends 582 USD  worth of advertising per capita. This includes  spends across  the digital web plus  magazines,newspapers radio and TV including outdoor.
 With USD 540  United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4  with their  ad spends per capita at USD 404.Germany and Japan ranks  at 9th and 10th with per capita as spends of USD 320 and 319 respectively.

June 2, 2015

mobile vs ecommerce sales compared across North America and Europe by devices

Statistic: Mobile commerce spending as percentage of total e-commerce spending in selected global markets in 2015, by device | Statista

The above chart  shows  how much is mobile commerce   a percentage of   ecommerce  across US, Canada, UK, Spain, Italy, Poland, France, Germany and Netherlands. The highest mobile to ecommerce sales percentage was found in UK and Germany  . In both these countries total  mobile commerce formed 28.6 and 27.7%  of eCommerce with smartphone  contributing to 16.5 and 16.2% and the rest  was contributed by tablets .In US  mobile to ecom percentage was 26.8 with 14% coming from smartphone  and 12.4% coming from Tablets. . It is expected that in UK  28/6% of  online sales would be generated by mobile devices this year

May 25, 2015

nations with highest number of twitter app installed in their iPhones

.
"nations with highest number of twitter  app installed  in their  iPhones"
COUNTRIES  WHO HAVE THE HIGHEST NUMBER OF  TWITTER INSTALLED IN THEIR IPHONES

“90% of active Twitters users use official Twitter apps on a monthly basis.” Twitter defines “official” as applications it owns and operates for the Mac, iPad, Android and Windows Phone
Among the most popular apps are Echofon Tweetcaster, Hootsuite,covertchirp,Tweetbot and Twitterrific 5

May 22, 2015

comparison chart on mobile commerce readiness ecosystem : Canada vs USA

" canada vs US mobile commerce""mobile economy readiness index" US vs Canada"
The above chart  shows  how US and Canada compare  in terms of  readiness of Mobile Commerce Ecosystem as ranked by Mastercard Mobile  Index 

The MasterCard Mobile Payments Readiness Index (MPRI) guide  ranks 34 nations by their   mobile economy readiness index,  which is based on a  Mastercard survey  shows    a countries  preparedness and receptivity  towards moving to a complete mobile economy which includes ( mobile commerce,mobile transactions and mobile payments .

The scale runs from zero to 100,with 100 representing complete replacement of plastic cards by mobile devices, an unlikely scenario. However all nations are ranked based on  6 metrics outlined in the above chart 


However In MasterCard's judgment, the point of inflection—the stage at which mobile devices account for an appreciable share of the payments mix—is a Mobile Readiness score of 60. US ranks 42 and  canada ranks 42.5 out of 60

April 8, 2015

US accounts 33% of global ad spends and 45% worldwide mobile spends

US accounts 33% of global ad spends and 45% worldwide mobile spends

WORLDWIDE VS  US VS CANADA : TOTAL MEDIA +DIGITAL  AND MOBILE


 US  overall media ad spends in 2014  including digital and mobile comes to $178billion as against  Canada's $15.5 billion. Compared to global  media spends of $546 billion. The US  accounts  for  33% of overall  spends on advertising globallu

 US   digital marketing spends in 2014 was  $50.7 billion, out of global ad spends of  $145billion The US accounted for 34% global  digital marketing spends. Meanwhile   Canada  online ad spends reached $3.61billion

US mobile ad spends  in 2014 was approx $19billion, in comparison to Canada's $854million. Globally US accounted for 45% of total mobile  pends worldwide 

August 9, 2013

E commerce Sales Tops $1 Trillion , Asia set to replace US as no 1



Move over North America, its time to make room for Asia pacific as the number 1 in online commerce marketplaceAccording to eMarketer 2013 iswill see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales.

Although b2b E commerce Sales in North America grew 14% to a respectable $364.66 billion in 2012, but that was not enough to stop Asia Pacific as the no 1 B2C marketplace.

In comparison B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. This year, the region will see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales. 

This year, b2c online sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world's No. 1 market for B2C ecommerce sales." .

But despite strong growth, North America’s share of global sales will drop from 33.5% last year to 31.5% in 2013 as Asia-Pacific surges ahead. B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. 

 Read More 



CPG Tops Online Ad spends in Canada,led by wellness and Beauty products

The latest Trends on Web Marketing






Online spending by Consumer Goods and Banking has been increasing steadily over the last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG ( Consumer Goods and Financial services ) have led from the front as marketing spends across traditional advertsing  Print, Radio and TV have seen drastic cuts,
According to a report from 
Comscore, the   In Canada  the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011.  Comscore data reveals that  40%  was spent on – was by health,wellness and  and beauty companies40%

Among the top 5 Online advertising spends  across Consumer products  were
  1.  Food & grocery  household & cleaning supplies
  2. Wellness and Beauty  products
  3. Alcoholic beverages and babycare. 
  4. Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products. 

January 9, 2013

May 3, 2012

Canada Auto Brand Marketshare in April,2012

Chrysler Canada sold 24,540 new vehicles in April 2012, a gain of 3% compared with April 2011. The group's leading brand, Dodge, was down 20%, though the old Dodge/Ram tandem combined for 15,281 sales, nearly enough to topple the Toyota brand.

Canada's top-ranked brand in April was Ford, though sales slid 5%. Blue Oval sales are down 2% so far this year. GM also took a plunge, down 7% on the whole, with only one of its four brands reporting anything other than a decrease. GMC's 2% increase, mixed with Nissan's 6% loss, was enough to knock Nissan out of the top ten. Nissan ranked sixth just last month.







Canada's new vehicle market grew 5.2% over the course of the first four months of 2012, however. Passenger cars accounted for 48.4% of all sales. General Motors, Ford, and Chrysler brought in 44.2% of all sales.

source :via GCBC

January 9, 2012

November 23, 2011

Canada Ecommerce Tops $15 billion




Online shoppers in Canada last year spent C$15.30 billion (US$15.02 billion) on  Internet shopping, according to a report from Statistics Canada.The 2010 web spending figures for Canada represent 1.3% increase over the C$15.10 billion (US$14.82 billion) reported for 2009, 

The report was based on data  from 30,700 households and 22,623  consumers.


 Top 10 Insights On Canada Ecommerce
  •  51% of web users in Canada used the Internet to order products or services in 2010.
     
  • In terms of actual numbers Canadian consumers placed 114 million web orders; on average, consumers made 10 web orders during 2010, with an average total order value of $1,362 per consumer.

  • 83% of Shoppers in Canada  placed orders with e-commerce operators

  • 60% of respondents ordered via merchants and  affiliates  providers in the United States, while 18% placed orders with companies located in other countries.

  • 89% of the shoppers used credit cards to pay for online orders, while 31% used an online payment service. Consumers could give more than one answer to these questions.

  • 74%  Internet users in Canada shopped online, or researched information on goods or services, without necessarily placing an order

  • Users who did not shop online, 32% cited lack of interest, 26% said they liked to shop at stores, and 19% worried about online security