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Showing posts with label cheaper iphone. Show all posts
Showing posts with label cheaper iphone. Show all posts

March 25, 2011

Consumer Insights On Retail Apps : Top 5 Trends


As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check their phones for info, but retailers have been behind the game.

According to October 2010 data from mobile and social marketing consultancy Brand Anywhere and Luth Research, for example, fewer than 5% of retailers have a mobile site. And research from Adobe found consumers were unimpressed with retailers’ mobile apps and preferred to simply browse the mobile web.

The Mobile Omnibus Survey conducted by Brand Anywhere and Luth Research was conducted October, 2010 among 1000 respondents representative of the U.S. population Key findings include:

  •     51% of consumers more likely to purchase from retailers that have mobile-specific websites
  •     4.8% of U.S. retailers have mobile-specific websites
  •     22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites
  •     Web retailers could increase consumer engagement by 85% with a mobile-specific website

A fall 2010 survey from Accenture uncovers what shoppers would most like to see in a mobile app, separating the possibilities into apps designed for use in or out of the store. Coupons were considered the most useful app features for any location.

Other useful features for apps used out of the store focused on giving the customer a reason to go in: The ability to view in-store specials before entering a store, to get driving directions and to find out if an item is in stock were all considered more useful than being able to purchase a product via mobile.

March 12, 2011

February 15, 2011

Low price iphone To Launch Soon

There have been a number of published unconfirmed rumors in the last week, including those in Bloomberg and The Wall Street Journal that Apple plans to launch a smaller, more affordable iPhone - an iPhone Nano, if you will. According to yesterday's story in the Wall Street Journal, the new iPhone - codename N97 - will be available some time this year for about half the cost of the current iPhone 4.

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source :Low price iPhone  Launch  [via GigaOM]
 Wall Street Journal  reports that  Apple  is working on the first of a new line of less-expensive iPhones and an overhaul of software services for the devices, people familiar with the matter said, moving to accelerate sales of its smartphones amid growing competition.

The new phone—one of its code names is N97—would be available to carriers at about half the price of the main iPhones. That would allow carriers to subsidize most or all of the retail price, putting the iPhone in the same mass-market price range as rival smartphones, the person said. Apple currently sells iPhones to carriers for $625 each on average. With carrier subsidies, consumers can buy iPhones for as little as $199 with a two-year contract.

A few  industry watchers  who saw a prototype of the phone late last year, said it is intended for sale alongside Apple's existing line. The new device would be about half the size of the iPhone 4, which is the current model.

Apple's work on the iPhone  comes  as the cellphone market is heating up. Nokia Corp. last week said it would adopt Microsoft Corp,'s Windows Phone as the Finnish company's main smartphone operating system. Hewlett - Packard Co. meanwhile unveiled a tablet computer and smartphones based on a platform the company acquired last year.

Read more on the Apple  New iphone Rumors