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Showing posts with label coke. Show all posts
Showing posts with label coke. Show all posts

December 2, 2015

top 10 most powerful soft drink and beverage brands

The biggest and most powerful soft drink brands

The Coca-Cola Company and Pepsico remain the top 2 most powerful brands and they form the giants of the soft drinks industry; brands from their portfolios make up 8 of the top 10.  Coca-Cola remains the most valuable soft drinks brand, up 6% to US$35.8billion.Meanwhilethe number 3 most powerful soft drink brand is Red Bull, which continues to do well .The brand’s unique marketing strategy and its dominance in extreme sports has enabled it to stay relevant and exciting. Its brand value has risen 19% to US$7.4bn and it has become the 3rd most powerful brand across all sectors. Nestle and Sprite takes up the 4th and 5th position in the beverage market. ;
data Brand Finance is the world’s leading independent brand valuation and strategy

May 19, 2015

which 4 product brands in may 2015 has largest facebook fans

Statistic: Leading product brands with the most fans on Facebook in May 2015 (in millions) | Statista
As of May 2015 . The  most popular product brands on Facebook, ranked by number of fans on the social network were" apart from FB's  own were . Coke  90 million, ranked no 2, Youtube 80million , ranked no 3 and  Redbull's fan base of 43million ranked it no 4.

 . As of May 2015, video streaming site YouTube was ranked third with 80.73 million Facebook fans.

April 20, 2015

US soft drink industry marketshare 2004 to 2014

Coke vs  pepsi marketshare in US
coke vs pepsi marketshare : 2004 to 2014


Coke is the no 1 in  the US carbonated  sft drinks  market with a 42% marketshare, followed by Pepsi with a 27% marketshare, while  DR Pepper Snapple no 3 with around 16% marketshare.
The last 5 years has seen Coke dominating the soft drinks market , while Pepsi have failed to crack the market, and has been the no 2  consistently  trailing  Coke by atleast 12-15%  in the last decade . 

May 15, 2012

Product Placement Case Study: Coco Cola

The above infographic is from  AnyClip  which put together a  showcases just how many films have used Coca-Cola as product placement over the years. As with last year’s epic infographic about Apple product-placement in film, this infographic was created using AnyClip’s excellent tagging technology. AnyClip tagged on-screen products and extracted film metadata to discern how much time a Coca-Cola product spent on screen.
Interestingly, AnyClip was able to find a direct correlation between the size of a film’s budget and the frequency of a Coca-Cola product placement. As movie budgets have increased, so too have product placements for Coke products.

Source: via Sumit on Pinterest

April 6, 2011

The Fastest Growing Brands at Facebook

Coke,Starbucks and Disney are  the Fastest Growing Brand for the last 3 months. Coke grows at the rate of  70,563 fans a day and  has grew by 5% for the last 3 months.These research numbers and charts are courtesy SocialBakers is one of the biggest Facebook statistics portals in the world, covering a wide range of Facebook statistics. incuding Facebook trends and statistics across  different countries, Facebook pages, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices.