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Showing posts with label coke. Show all posts
Showing posts with label coke. Show all posts

February 14, 2011

The Coco Cola Story You Did not Know

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries.It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.


The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is
Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee( source http://www.infographicprocesscontrol.com/2010/09/attractive-coca-cola-graphics-timeline.html

January 29, 2011

Coco Cola: The Real Facts : Infographic

Coco Cola company being founded in 1892, the actual Coca-Cola formula and brand was bought in 1889, three years after it was invented by John Stith Pemberton. Today, Coca-Cola is so popular it is estimated that 1.5 billion Coca-Colas are served each day.

Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day.
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.

The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity, marketing strategy and intellectual property protection strategy started by Robert W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees, mostly executives.
The Coca-Cola Company is headquartered in Atlanta, Georgia

However, with the company owning other drinks such as Oasis, Sprite, Fanta and Minute Maid, the company sees over 50 billion of its products served each day. Unsurprisingly, the companies profits are enormous – in 2008, they were estimated to be in excess of $1 billion.