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Showing posts with label consumer data. Show all posts
Showing posts with label consumer data. Show all posts

May 24, 2015

how consumers navigate through the mobile maze : 3 key findings

 Consumer Insights on Mobility :Fewer than 1 in 5 mobile customers are regular users of video, VoIP and app store services

April 27, 2015

electronics and apparels 3rd most shopped on mobile in australia

Online and Mobile media represents 50% media time

what does australians do after seeing an ad on mobile :

 Top 5 Product categories  in australia  which are increasingly being purchased by mobile. The no 2  chart tries to find the impact on mobile ads  on purchase  decesions

The average Australian mobile media consumption stands at 7.5 hours daily, out of which almost 230 minutes are spent on  online ,tablet and  mobile.TV usage is at 109 minutes while radio  usage stands at 83 minutes..

How do Australian users use their mobile to shop and transact online . Here are  some data released by Inmobi

1)digital goods  formed the highest part ( 48%)  mobile shopping  among all product categories . These goods were  a)paid apps b) subscription services,ebooks, audio books, c)streaming  music,, audio and video ,music on demand, d) other subscription based services like online  news ,

2)Meanwhile 44% aussies pay theirs utility payments(bills./invoices ) on  the mobile 

30% of physical goods, including, gadgets, devices, consumer electronics along with clothes and apparel  have been purchased via mobile 

September 8, 2014

With sales exceeding $29.5billion, Consumer Appliances Brand Hair "is ranked no 1

consumer durables brand "HAIR" ranked no 1

HAIR advertising  campaigns

"Haier, the world’s number one Major Appliances Brand for the fifth consecutive year and the world’s number one Major Appliances manufacturer has  recorded impressive sales as it notched up its  consolidated net sales amounted to 29.5 billion USD with net earnings of 1.76 billion USD. The results underpins the importance of Haier’s extensive product portfolio which includes consumer electronics, home appliances, mobile communications and energy solutions.Mobile Content Market.

Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013.

February 13, 2012

American Media Consumption show Generational Divide

Media Consumption - 2011
Created by: MBA Online

A new study by Magid Generational Strategies breaks down who's using what media at what time of day.  This infographic powered by MBA   out theshows the changing consumption  media usage by generation 

February 20, 2011