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Showing posts with label consumer electronics. Show all posts
Showing posts with label consumer electronics. Show all posts

December 4, 2013

Samsung Tops as No 1 in Consumer Electronics Share of Online Choice: The Samsung

the making of samsung2.0

samsung ranked first in " Online Share of Voice"

Samsung Drives Market Share by Dominating Share of Choice : Visible Measures: Samsung has been one of the companies that  has " seen its Smartphone grow exponentially in the last 3 years ..and for a brand that  has been a also ran till 2009 .. to an overnight star in  the highly competitive Consumer Electronics no mean achievement

Consider this, :Last year Samsung launched nearly 40 campaigns and garnered a True Reach of more than 280 million views. The consumer electronics brand that came closest to equaling that view count in 2012 was Google with 250 million views and then Apple with 92 million views.The brand started to show its viral prowess in 2011. That year, Samsung launched more than 20 different branded video campaigns and generated a True Reach® of more than 50.5 million viewers.

To date, in 2013, Samsung has already generated more than 288 million views, as of September. In 2012, when the brand’s Share of Choice peaked, its brand value also increased by 40% to reach $33 billion

Samsung’s Share of Choice trajectory over 2011 to 2013 – it grew and peaked at north of 70% through most of 2012. And even though it has come down since then, Samsung is still the Share of Choice leader among consumer electronics brands."

November 3, 2013

The Evolution of Brand Apple's 43 Years of Advertising

Image Courtesy : via site

Apple first started advertising its products in the late 1970s.

The 1980s was a watershed year for Apple , as Computers slowly started being used by enterprises and this was " an era in which Steve Jobs" showmanship  came into action , as  the Apple ads were all approved by 
These ads were text-heavy and light on images, as were many computer and technology ads from that era.
Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people.
Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads

October 10, 2013

Infographic: The Rise of Samsung; From Food Exports to Smartwatches

Inforgraphic: The Rise of Samsung; From Food Exports to Smartwatches: "[Infographic] The Rise of Samsung; From Food Exports to Smartwatches"

'via Blog this'

Infographic: The Rise of Samsung; From Food Exports to Smartwatches: "[Infographic] The Rise of Samsung; From Food Exports to Smartwatches"

From a start up to a giant killer : Samsung's Rise to a Giant Killer has today become " a Must to do "case study at the premier business s schools:

 For two decades now, Samsung has been " using "  Western business practices onto its essentially Japanese system, combining its traditional low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market
Twenty years ago, Samsung was just a me too start up  with interests in Food processing , textiles and insurance .

Today Samsung has a powerful influence on South Korea's economic development. Its affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to 17% of the South Korea's $1,082 billion GDP
In 2013, Samsung began construction on building the world's largest mobile phone factory in the Thai Nguyen province of Vietnam

Today  few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Samsung was founded by Lee Byung-chul in 1938 as a trading company, and its only in 1960 . Samsung entered the electronics industry. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income.

September 3, 2013

The Fall of Brand Apple :Mac sales show biggest decline since a decade

Surveys conducted by Needham & Co. found that about 15 percent of iPhone- or iPad-owning Windows users actually go on to purchase a Mac, while 20 percent would consider switching. 

Is Brand Apple is running out of steam ?  Apple's Mac shipments dropped 22 percent last Q3 which incidently  is its biggest decline in shipments and marketshare in a decade , marking their biggest decline since  2003 ,( 10 years ago)

Analysts across the Tech industry " share the view that " Apple has been  losing its Lustre" for quite some time now, and they believe  " that the Top Leadership " do not want to accept that "

Going by sheer numbers, its not hard to realise the truth " Apple shipped 778,000 fewer Macs in 2012 than it did in 2011, while it had 43 million more iPhones and 25 million more iPads, respective

However "Mac shipments are still declining more slowly than the overall PC market. But they are still declining — a fact that analyst Charlie Wolf of Needham & Co. believes may be attributable to the Mac's "wow factor" gradually fading and Apple is failing to get the " Switcher Segments
Apple's CEO Tim Cook  however attributes the slowdown of Mac shipments to the release of the new iMacs late in the quarter and low inventory, and  believes" that this has to do with a slow moving world economy  and the   overall decline of the PC market and the rise of tablets and Smartphones

August 17, 2013

US Users Spends 3 Years and 60 Mins Daily on the web

You will find more statistics at Statista

The US Online Users spends about Three hours and six minutes. That’s the average time American adults spent online each day in the past year, up from two hours 34 in 2010. The internet is now firmly established as the second most important medium in our lives, as the TV remains the number 1 with more than five hours of everyday use. 

According to GfK’s data, social networking takes up the most of Americans’ online time. On average, Americans spent 37 minutes per day with services such as Facebook, Twitter or LinkedIn in the past year. Email is the second most popular online activity in the U.S. with an average use of 33 minutes per day

August 1, 2013

Coming Soon :Google Powered first Motorola "Moto X Phone"

Google came up with their  first Mobile Phone  post Motorola acquisition  with a Moto X mobile phone which is among their first few p  flagship Moto X phone  from the:Motorola stable 

The first Google Powered Motorola Moto X smartphone, which will be customizable with different colors for AT&T customers and marks the cellphone maker's first flagship device since Google Inc bought the company in 2011

The Moto X will go on sale in the United States at the end of August,2013 or the beginning of September for a suggested retail price of $199.99 to customers who sign a two-year contract at five of the biggest U.S. mobile network operators.

Google which acquired the Mobile Giant Motorola in 2012 has already  spent $12.5 billion to acquire Motorola is now under increasing  pressure  from investors and consumers  alike to  start showing results and revenue from the acquisition of Motorola

Meanwhile AT/Twill have exclusive rights to let its customers customize the phone from a selection of 18 colors for the back, two colors for the front and seven accent colors for an undisclosed time period.

In order to promise delivery of customized phones within four days, Motorola had contract manufacturing partner Flextronics International Ltd build a factory in the United State

According to The Wall Street Journal, Motorola has the go-ahead from Google to spend five million  to promote the new handset both in the U.S and Europe. Sources say that it will also be priced competitively to current high-end handsets -- $199 on-contract and $599 off-contract -- and will make its way to all four major carriers this Fall.

June 29, 2013

MIT Top 50 Most Disruptive Brands in 2013

The latest Trends on Web Marketing

source : Technology Today top most Disruptive Brands in 2013

Each company on this list has  as compiled by technology today  has done something this year in 2013 that has changed the way consumers buy or use products or  services .The need to break away from the clutter of me too marketplace has meant that RD continues to be pumped into development and ,market testing   testing   amd their marketing breakthrough's over the past year that will strengthen its hold on a market, challenge the leaders of a market, or create a new market. 

As we detail in four feature stories and three CEO Q&As in this package, some of these companies, like the thermostat maker Nest, have burst forth with a breakthrough product, and the question now is what the next one will be. Others, like the battery startup Ambri, are still on the verge of their breakthrough. 

May 31, 2013

Apple launches new iPod Touch, as it breaks the 100million mark

Apple launched
a new entry level iPod Touch early Thursday, and also quietly confirmed that they've sold 100 millon of the portable media devices since launching the line in 2007.
Both announcements came, well, without announcements of any sort; the new iPod quietly appeared in Apple's online store last night, and company spokespeople mentioned the sales milestone in a conversation with blogger Jim Dalrymple. There isn't a related press release to be found.

The $229 device features the same slim form factor, A5 chip, 4" Retina display and iOS 6 operating system as Apple's other Touch models, but lacks the rear-facing camera and larger storage capacities of the previous Touches. Available only in one configuration (16GB of storage paired with a black & silver finish), the newest iPod will ship within 24 hours and be available in Apple retail stores tomorrow.

May 9, 2013

After Losing the battle for Social Web..Google Plans to take on Apple's Siri

Google Now is supposed to do things like automatically tell people what the local weather is like when they awaken to help decide what to wear and provide a report on traffic conditions for the commute to work.  

Google is trying to upstage Siri, the sometimes droll assistant that answers questions and helps people manage their lives on Apple’s iPhone and iPad.

The technology, which debuted nine months ago, is being included in an upgrade to Google’s search application for iOS, the Apple Inc. software that powers the iPhone, iPad and iPod Touch. It’s up to each user to decide whether to activate Google Now within the redesigned search app.
Google Now’s invasion of Siri’s turf marks Google Inc.’s latest attempt to lure iPhone and iPad users away from a service that Apple built into its own devices.

The technology taps into Google's various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as "cards." y accessing an email with a flight itinerary, for example, Google Now can automatically remind a traveler about an upcoming trip and suggest the best time to leave for the airport based on current traffic conditions.

May 5, 2013

Acer Launches its latest Folding Ultrabook Laptop Aspire R7 ,

Acer Announces Weird Folding Laptop With The Trackpad In The Wrong Place - 

Acer announced a new  laptop that looks more liker a startship and less like a computing device 
 the  Aspire R7 .The ultra book  R7 is a bizarre hybrid of laptop, desktop, and tablet that flips and folds its way out of and into each category. It’s essentially a portable, multi-touch all-in-one PC.

The R7, which starts at $1,000, comes with a 15.6-inch HD touchscreen display, which, along with its trademark “Ezel” hinge, pretty severely limits it in the portability category. The  Aspire R7   goes on sale  on May 17 ,2013

One of the innovations of this laptop is its Ezel hinge design. The Ezel hinge is a flexible strip anchoring the display, and allows the display to sit vertically on the base, lie flat over it, or be flipped 180 degrees to float over the keyboard in "Ezel" mode. 

 The laptop also features an auto-reverse audio interface that moves the sound in whatever way the screen is oriented. The screen itself is an IPS (In-Plane Switching) display with a 1,920-by-1,080 resolution and 10-finger touch functionality

March 30, 2013

Multi Screen Consumption Patterns: How This Impact Brand Marketers


Media consumption is now 90 percent screen-based, whether that's watching Netflix on your Galaxy Note II, reading an e-book on a Kindle, or flipping through a magazine on your iPad. But the TV is still fighting for viewers' attention, and most of us give in - with gadgets in tow.

According to a new infographic from Uberflip, 97 percent of American homes still have a TV, while 81 percent have a PC. But 44.8 million people now have a tablet, while 112.4 million have a smartphone, and 70 percent of homes have a game console. It might not be an either/or proposition, however. A majority of people multitask while consuming content - 81 percent watch TV and use a smartphone at the same time. Another 66 percent combine their smartphone and laptop/PC use, while 66 percent watch TV and use their laptop at the same 

March 29, 2013

Facebook Phone Launch on April 4th ?

The reports, if accurate, could explain the long speculation about a "Facebook phone" to help the social network better monetize its mobile platform by featuring Facebook prominently on the phone.

Facebook phone rumors explode after Android event announced - Computerworld: Speculation about Facebook's hardware plans exploded yet again after the company late Thursday invited reporters to a press event on April 4 at its offices in Menlo Park, Calif.

The invitation reads: "Come See Our New Home on Android."Another report on "9 to 5 Google" said Facebook designing the software for the new smartphone, which would be made by Taiwan's HTC.

Not long after the invitations were sent, several news sites have speculated that Facebook is developing an Android-based smartphone.

Facebook might not be building a phone -- designing hardware from scratch, manufacturing handsets and putting them on shelves. But the social network's invitation to an April 4 press conference, at which Facebook promises to unveil its "new home on Android," has stoked a new wave of speculation that the social network is readying a smartphone that will put Facebook front-and-center.

TechCrunch's Josh Constine writes that sources suggest Facebook will show off a modified version of Google's Android operating system that "will have all sorts of extra Facebook functionality built in."

"Imagine Facebook’s integration with iOS 6, but on steroids, and built by Facebook itself. It could have a heavy reliance on Facebook’s native apps like Messenger, easy social sharing from anywhere on the phone, and more," writes Constine.

Businessinsider reports

According to people familiar with the development of the marketing campaign for the Facebook/HTC phone, the advertisements are designed to focus on the potential user of the device, not on the hardware or software," says Gurman.
Sources  familiar with the developments suggests that the  smartphone that offers deeper Facebook integration would be a major boon to the social network's increasingly critical push to be more present, more accessible and more frequently used on people's smartphones. Unlike mobile-first social applications such as Instagram, Foursquare and Pheed, Facebook launched years before smartphones were de rigueur and has been left playing catch up.
Earlier this month news leaked of an HTC phone with a Facebook button on it. Facebook and HTC have worked together in the past on a phone, but it was a flop.
A Facebook phone based on Android has been rumored since September 2010. New discussion of the phone has popped up annually.

March 11, 2013

Mobile Payment Readiness Index : USA

The United States, with its final score of 41.5, is the great exemplar of one of the key findings of the MasterCard Mobile Payments Readiness Index: Scale matters. The rider to this conclusion, however, is just as important. While scale matters, it can’t determine readiness. It’s neither a necessary nor sufficient condition. US consumers remain, roughly speaking, more aware of mobile payments than they are able to execute them.
source : Mobile Payment Readiness Index