According t0 Yahoo! Shopping, The Holiday Shopping Intentions and Attitude Survey, on key consumer trends this holiday season,conducted by an independent research firm, two out of three consumers start their holiday shopping before Thanksgiving Day. Searches on Yahoo! revealed that people are getting a head start as searches for "holiday gift ideas" are up 470% this month and "Black Friday" searches started as early as September this year. And new this year, Yahoo! is seeing searches for "Black November" (a month of deals vs. a day of deals).
Recent Yahoo! Search Data Related to Holiday Shopping Shows:• Searches on Yahoo! for "when is Black Friday" are up 579%
• Yahoo! searches for "Black Friday TV deals" are up 985% this week
• This week 64% of searches on Yahoo! for "Black Friday sales" are by females
The survey also concludes that, on average, consumers are spending approximately $900 this holiday season on gifts for about 12 people. What are folks shopping for? Technology-related products and jewelry are showing mass appeal for the 2010 gift-giving season. For example, Yahoo! search data shows that:
• Searches for "iPad gift" are spiking 800% this month on Yahoo!
• "SLR digital camera" searches on Yahoo! are up 126% this month
• Searches for "Tiffany's jewelry" are up 5,405% on Yahoo!, and searches from users seeking information on "how to buy jewelry" are off the charts, with 41% of searches from males
The results of the study also revealed that the majority of holiday shoppers are interested in offers and promotions, with free shipping being the key. In addition, the research results show that two out of three mobile phone users will use their devices while shopping this holiday season to hunt for deals, take and send pictures, and search online for comparisons while on-the-go.
Yahoo! Shopping Predicts the Following Items to be the Best Sellers for 2010:
• iPads
• iPhones and Motorola Droid cell phones
• Sing-a-Ma-Jigs Toys
• Microsoft Kinect for Xbox
• Jewelry
• Digital cameras