10 start ups fastest to reach a valuation of over $2 billion

The above chart from businessinsider shows the list of the  start ups which reached valuation upwards of 2$billion and more  in the fastest record time .Slack, Groupon and Akamai  are among the  list of top 3 brands  followed by  Akamai, Xiaomi and Calient tech . To know more about these start up, you can explore their detailed coverage here

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measuring the impact of your social media :5 ways to measure

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Android users account for 56% mobile ad impressions in Millennial Media Platform

According to the latest  Mobile Media  Advertising Mix, out of 73% smartphone users where M Media reached , 56% mobile ad impressions were across Android users, and 37% were from iOS consumers. Impressions  across non phone connected device (( tablets, consoles,)  was  23% ( 3% rise  increase as compared to last year

Ad impressions across iOS OS increased by 3% ( 34% to 37% ) during last FY, while Android  users saw  4% increase in impressions served across their mobile device (  from 52% to 56%)

MOBILE AD IMPRESSIONS  ACROSS DEVICES

MOBILE AD IMPRESSIONS  ACROSS MOBILE OS :

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The state of US Retail Sales::

 The 2012 holiday season may have been the worst for US retailers since the 2008 financial crisis, with sales growth far below expectations, forcing many to offer massive post-Christmas discounts in hopes of shedding excess inventory.

While chains like Wal-Mart Stores Inc and Gap Inc are thought to have done well, analysts expect much less from the likes of book seller Barnes & Noble Inc and department store chain J. C. Penney Co Inc

The latest sign of trouble came from MasterCard Advisors Spending Pulse, which reported holiday-related sales rose 0.7 percent from October 28 through December 24, compared with a 2 percent increase last year.

The preliminary estimate from SpendingPulse was in line with other estimates showing weak growth during the holiday season, when retailers can book about 30 percent of annual sales - and in many cases, half of their profit.

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Online Coupon Usage in US : Forrester Report

The usage of online coupons by US consumers is increasing, according to [pdf] a survey

In 2005, 12% of US households used online coupons. By 2011, that number had reached 22%.1 In July 2011, WhaleShark Media asked Forrester to analyze the impact that online coupon and deal sites have on theincremental business portfolios of its merchant partners. To create a full picture of the online coupon market 

Forrester Research Results from “The Impact of Online Coupons and Promotion Codes” indicate 66% of consumers will use online coupons for at least 25% of their purchases in the next 12 months, a 20% increase from 55% who used online coupons for at least 25% of their purchases in the last 12 months.

This includes a 19% jump in consumers who will use online coupons for 25-50% of their purchases in the next 12 months (26% to 31%) and a 21% increase in consumers who will use online coupons for 50% or more of their purchases in the next 12 months (29% to 35%).
Among respondents with children, there is particularly strong 43%growth in plans to use online coupons for 50% or more of purchases in the next 12 months (28% to 40%). This increase drives a 30% overall increase in plans to use online coupons for 25% or more purchases in the next 12 months (56% to 73%).

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