Trending this month



Showing posts with label daily charts. Show all posts
Showing posts with label daily charts. Show all posts

June 11, 2014

India and Nigeria records fastest growth in INTERNET usage,with 14% and 16% one year growth

According to the latest Internet usage across the world data from internetlive( source). The world will see billion online users by end of 2014

Around 40% of the world population has an Internet connection today (view all on a page ). In 1995, it was less than 1%.

internet to exceed 3billion users

The first billion was reached in 2005. The second billion in 2010. The third billion will be reached by the end of 2014. The number of internet users has increased tenfold from 1999 to 2013.




Among the top 10 nations which highest number of  online users . India and Nigeria has recorded the biggest growth in  the last one year with 14% and 16% respectively.

 In terms of web penetration , among the top 10 list, UK,US, ranks 1st  and 2nd, while  Japan and Germany shared the  3rd spot   with 86% penetration 


Android users account for 56% mobile ad impressions in Millennial Media Platform

According to the latest  Mobile Media  Advertising Mix, out of 73% smartphone users where M Media reached , 56% mobile ad impressions were across Android users, and 37% were from iOS consumers. Impressions  across non phone connected device (( tablets, consoles,)  was  23% ( 3% rise  increase as compared to last year

Ad impressions across iOS OS increased by 3% ( 34% to 37% ) during last FY, while Android  users saw  4% increase in impressions served across their mobile device (  from 52% to 56%)

Android users accounted for 56% Impressions across millennial media
MOBILE AD IMPRESSIONS  ACROSS DEVICES


MOBILE AD IMPRESSIONS  ACROSS MOBILE OS :

June 10, 2014

Video gaming in UK to overtake desktop and and mobile gaming

For brands who are yet to get their digital strategy in place... you may loose out on the digital revolution that is in the making unless you reinvent, redraw and redefine the digital marketing mix  .
Media and Entertainment industry in UK
VIDEO GAMING IN UK  SET FOR A SPECTACULAR GROWTH
 PwC   latest  research paper  "Global Entertainment and Media (E&M) Outlook survey predicted the UK video games sector alone would be worth £4.1 billion by 2018, and the entire E&M market — including film, music and publishing — would grow to in excess of £64bn from its current level of £58.6bn.   is of the view that  implementing  the same digital strategy may not cut it as the digital revolution continues to gather pace.

PwC expects digital console games to overtake the online  gaming market this year and eclipse mobile gaming uptake by 2017.

Why Content Consumption across desktop and mobile are Inversely proportional

Content Adoption rates by devices
CONTENT ADOPTION AND ENGAGEMENT TIME  BY DEVICES;
Data from the Millennial Media platforms " Mobile Mix " insights reveals something very interesting.. insights.
Apparently .. marketers have figured out why " Mobile Medium " is going to last a long long time
Consider this .. did you know  that the most watched  content category across  mobile is  the least watched in desktops ?The data in the above chart ..( see the bottom 3 and the top 3 categories ) and the time a desktop user spends on each as compared with the mobile use

While Photos,maps and gaming  stands lowest  in terms  of " engagement time" across desktop, the same 3 categories tops  across " mobile devices, so as  92% Mobile users spent highest time browsing photos, desktop users  spends a   mere 8% of their time on the same activity

Mapping and Gaming category" interaction time among desktop users are  14 and 22% respectively, while mobile users  spent a whopping  86 and 78% on the same activity
Health and News consumption was highest in Desktop, which explains that "Mobile are devices used for casual purposes, and most often than not "a non serious activity", considering its ubiquitous  nature, which is  used on the go.. (where  users can multi task ).

June 4, 2014

US Online Search Marketshare vs Unique Search Queries

Google leads with highest 65% search marketshare in US , Bing is  18.3%



This  data by statistic shows the market share of search engines in the United States, from 2008 onwards  to  April 2014 by share of search queries. In January 2014, Microsoft's Bing  handled 18.3% and in April this was upto 20%  of all search queries in the United States. Google  continues to be the undaunted and unchallenged Leader with over 65% of search marketshare this year .During the same period of time, Yahoo had a search market share of 10.4% down from 20% in 2011..
US Search Market  and unique searches across  big 3

This statistic shows the number of core search queries processed by the top four online search engines in the United States as of April 2014. During that month, Yahoo processed 1.86 billion search queries and market leader Google processed 12.58 billion search queries.




March 10, 2014

E-commerce revenue in China jumps 48 times ( from 2007 to 2015 ) in billion yuan)






  • Source :GfK, IDC, McKinsey, Gartner, Forrester Research, Euromonitor, Planet Retail, Sino-Market Research, CCID Consulting 


  • How Americans Consumer Electronic Media: Internet trails Live TV and Radio



    Smartphones now third in US media usage

    An average American consumes  11 hours of   Electronic media every day . This includes, TV, Radio,Gaming Console, Smartphones Multimedia devices , and Internet 

     Television and Radio seems to be an integral part of Americans" Media consumption. Smartphone usage has overtaken Internet via desktop amd PC. which is not suprising, givem the facts that US Smartphone penetration has now reached over 50% and counting.

    February 13, 2014

    December 7, 2013

    How Pinterest Drives E commerce Sales








    "how pinterest drives online sales for a brand"

    November 30, 2013

    Why 2014 Will be The Year of the Mobile Web





    Mobile Web Use Has More Than Doubled Since 2009
    A study from Pew Internet & American Life Project, recently revealed that mobile web usage has more than doubled since 2009.
    The report also outlined:
    1.      Specifically, two-thirds of cell-phone owning Americans use their phones to go online. (Versus only 31% of people who said they went online on their phones, back in 2009.)
    2.      91% of all American adults now have cell phones.
    3.      56% of all American adults now have a smartphone

    November 20, 2013

    Geo Local Mobile Adspends to grow 600% ,to $10.7 billion,to account for 50% Mobile Ad Spends








    Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017

    Local Mobile Ad Spends Format : Marketers will spend the most on Mobile Search, Mobile display ads,SMS and Mobile Video.

    Meanwhile Location  targeted Mobile Advertising will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017. This is based on the research conducted by  BIA/Kelsey

    By 2017, mobile local ad spend will have grown to the tune of $10.8 billion, almost quadrupling this year’s estimated $2.9 billion, which in itself has doubled will have been double last year’s $1.4 billion.Interestingly, the rapid rate of location-targeted mobile ad spend will see it overtake national ad spend on mobile by 2017, per the forecast


    Tags :mobile, local, geo local, localization targteing, Android, Mobile Video, Mobile Marketing, Research data, RIM, iPhone, Mobile OS,

    November 13, 2013

    Top 10 Most Tweeted Brands at Twitter: Story in charts

    brands with highest mention on twitter



    The Top Brands with highest mention on Twitter 




    The Top Brands with highest mention on Twitter : 2012 vs 2013

    47th Annual CMA Awards among Most Tweeted TV Programs



    It was the CMA Awards that stole the show, as it became the no 1 TV Programs trending on Twitter last fortnight Oct and Nov,2013 .ABC had a killer week with the 47th Annual CMA Awards as Add standard showings from DWTS and Scandal and ABC had their most tweeted week this season.

    Also trending on Twitter  was NBC. After a down week, The Voice once again outperformed The X Factor with multiple episodes in The Top 10. Miss Universe also had a solid showing in sixth place. Once again, each of this year's finalists were from Earth.

    Tags : Neilsen, Twitter, Social, Chart

    November 9, 2013

    November 4, 2013

    Digital Media vs Traditional Media : The Story in Charts


    online advertising Revenues  2000 to 2013

    digital ad revenues by  format

    online spending charts

    Online vs Offline ? Has the digital media taken over the traditional media ?  A recent research study conducted by Marin Software survey  shows that " Online is preferred due 3 most important reasons

    1) More precise targeting

    2)Track your spends

    3) Ability to make real time changes in  the ad creative

    Asked the top 3 benefits of online advertising when compared to offline advertising, 23% of respondents to a Marin Software survey [PDF] conducted by Forrester Consulting said the most important benefit was online’s more accurate targeting. The survey of North American marketers who spend a minimum of $100,000 per year on paid search also found that respondents value online’s measurability and efficiency, but are less enthusiastic about its conversion rates and access to customer response data relative to offline advertising.

    October 25, 2013

    How Social and Mobile is Reshaping TV Usage

    A recent MarketingCharts analysis of Nielsen data found slightly declining rates of traditional TV consumption among youth, with steadier rates among older Americans. But as TV increasingly becomes part of a multi-screen experience, how many viewers are multitasking? New survey results from Deloitte indicate that 81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

    Meanwhile according to Nielsen  data, it reported that it had found a correlation between Twitter buzz and TV ratings. Significant numbers of consumers around the world are indeed using their mobile devices to discuss TV programs on social networks as they watch them, even if Americans appear to be behind the curve in that regard.


    October 24, 2013

    October 17, 2013

    These are the US Demographic that does not use Internet

    why-15% american adults do not go online
    You will find more statistics at Statista

    According to research conducted by the Pew Research Center 15 percent of American adults are offline. Not surprisingly, the share of offline adults varies within different demographics.

    While only two percent of those aged 18-29 don't use the internet, 44 percent of Americans 65 and older are offline. The same holds true for the level of education: people with a higher degree are much less likely to be without internet access than others.

     So what are the reasons for people not to use the internet? According to Pew's research it all boils down to three categories of reasons:
     Relevance, usability and lack of access. 34 percent of those who are offline claim that they are not interested in the internet, that they don't need it or that it is a plain waste of time.

    33 percent think it's too difficult to use or consider themselves too old or physically unfit to learn using the web.

    Only 26 percent claim not to use the internet because they don't have a computer or can't afford internet access