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Showing posts with label demographic. Show all posts
Showing posts with label demographic. Show all posts

November 3, 2015

growth of web usage among seniors : 58% seniors are online today

" use of internet among Americans"

" growth of seniors in web usage"

In 2000, 70% of young adults used the internet and that figure has steadily grown to 96% today. At the other end of the spectrum, 14% of seniors used the internet in 2000, while 58% do so today. Not until 2012 did more than half of all adults ages 65 and older report using the internet.

August 27, 2011

Technology Usage among Genders : Tablets Vs eReaders

The above Inneractive released an infographic that broke down the differences between men and women when it comes to mobile use. It noted that the top apps for women are social and entertainment apps and the most popular apps among men are sports and arcade apps.

Demographics of tablet and e-reader ownership are changing. According to Nielsen’s second quarter data, a majority of e-reader owners are women while men tend to prefer tablets.In the U.S., as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen’s latest, quarterly survey of mobile connected device owners, this is no longer the case.

Back in Q3 2010, for example, 62 percent of tablet owners were under the age of 34 and only 10 percent were over the age of 55. By Q2 2011, only 46 percent of tablet owners were under the age of 34 and the percentage of those over 55 had increased to 19 percent.

E-reader owners are 61 percent female, up from 46 percent in the third quarter of 2010. Men comprise 57 of percent tablet owners, a slight decrease from 61 percent in Q3 2010.  Smartphone ownership, however, is equally split, Nielsen said.

Looking at the data by gender underlines key changes in the eReader category. Sixty-one percent of all eReader owners are now female, compared to a mere 46 percent in Q3 2010. (Smartphone owners are now evenly split between male and female and tablets remain primarily male.)

April 16, 2011

Change in HH Income Demographic to Online Trading Sites in U.S.

As the stock market has gradually recovered over the past year, a shift has occurred in the HH Income demographic accessing Online Trading sites. In March 2011, persons with HH Incomes of +100K represented 36 percent of unique visitors to Online Trading sites, up 5.3 percentage points versus year ago. At its expense, the 75K-100K and 40K-60K brackets saw the most significant drops, down 3.1 and 2.3 points, respectively. 25K-40K was marginally up 1.7 points versus year ago, accounting for 11.9 percent of the audience.

January 26, 2011