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Showing posts with label digg. Show all posts
Showing posts with label digg. Show all posts

January 6, 2012

With 2 Billion Users,Reddit is no 1, as Digg bites the dust

Social Aggregators  sites “ who were online media ‘s most happening  Stars” in 2004” have suddenly woken up to  some  impressive numbers  last December,2011
Reddit finished 2011 with some monster numbers. According to a post on the site’s blog, internal analytics show Reddit had more than two billion pageviews in the month of December 2011

Source: StatCounter Global Stats - Digg vs Reddit Market Share
Worldwide Data : 2010 to 2012

 Here are the making of how Reddit numbers shaped up
  •  2,065,237,338 pageviews
  • 34,879,881 unique visitors
  • 12.97 pages / visit
  • 16 minutes average time on site
  • Over 100 million monthly pageviews per employee
  • 100,000+ subreddits
  • 8,400+ subreddits with over 100 subscribers
 Reddit, a unit of Advance Publications (also the owner of Conde Nast) has been growing fast since 2010, Reddit appears to have eclipsed Digg in traffic in April 2011, but now Reddit’s traffic is more than twice that of Digg’s.

Users at Reditt  spends a average of 16mins on  the site .These numbers averages to 100 million monthly pageviews. Reddit broke the 1 billion pageview barrier last February.,2011

Source: StatCounter Global Stats - Digg vs Reddit Market Share  
United States Data : 2010 to 2012
Source: StatCounter Global Stats - Digg vs Reddit Market Share

January 31, 2011

September 27, 2007

Why isn't Digg the true example of the "Democratic Web"

I read a post by Rand today in which he commented that Top 100 Digg Users Control 56% of Digg's HomePage Content.This post was written in mid 2006 . Rand clearly states that digg is actually run by a few elites who control which stories that appear on the front page and which stories gets dugg.

"When folks think of Digg, they're often misled into believing that the content seen on the homepage is representative of what a wide base of Internet users think is news-worthy and important. The numbers tell a different story - that of all stories that make it to the front page of Digg, more than 20% come from a select group of 20 users. Digg isn't shy about hiding this fact, their top users page plainly displays the statistics:"

I did some research of my own today and found out this digg user lists , which lists digg users by the number of posts submitted and the no of times it had appeared in the front page of digg and the results were truly dictatorial . Its hard to believe that digg actually represents the web 's democratic nature . The statistics are anything but democratic. When you have user's who consistently gets to the homepage and whose submission to homepage ratio hovers anything from 10% -50% , you start to have serious doubts on the " so called online democracy" tag which Digg earned for itself. Many of these top users have, as Digg terms it, a popular ratio of 30% and higher, meaning that almost 1 out of every 3 stories they submit will reach the homepage.

While this is not certainly hurting Digg . But what it means to small site owners like me , is the realization that "In Digg it really pays to know the big and the powerful". Digg is actually the reflection of the offline social world in general . The rich and the powerful controls the maximum resources and they are in control of what goes in and what goes out .

It is something that many folks who use the site don't realize and many marketers attempting to use it to promote their content should be aware of. Like the college frathouse, it pays to know the right people at Digg. So it makes more sense for small publishers to actually befriend these top users ( by taking them for drinks,dinner or do whatever to make them click ) rather than be-friending folks who dont have much say,or whose stories dont make it to the front page more often.

You can find the detailed analysis of digg users here
Blatant Diggers display their Trophies here

More News On Digg

* Digg Army: Right in Line
* Digg Corrupted: Editor’s Playground, not User-Driven Website
* Digg being abused
* The trouble with DIGG
* Digg Army at Binary Bonsai
* Corruption? The House of the Digg Elite