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Showing posts with label digita. Show all posts
Showing posts with label digita. Show all posts

June 22, 2015

April 4, 2015

The top 5 Industries spending highest on advertising and promotion

FMCG and Entertainment spends highest on advertising

GLOBAL ADVERTISING SPENDS BY INDUSTRY : 2014 VS 2013



The FMCG industry continues to remain the biggest spenders across all verticals, with 20% of spends.Entertainment  accounts for 13% of spends and for the last 2 years, it has seen consistent spending  with equal spending in 2013 and 2014

Services Media and Automotive ad spends is ranked  3rd, 4th and 5th respectively 
However far from  FMCG. spending, Consumer durables rank 8th with 5% spends on advertising after Healthcare and Financial sectors