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Showing posts with label digital data. Show all posts
Showing posts with label digital data. Show all posts

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November 28, 2010

The US Online Growth Story 2010 : Top 5 Trends

ComScore State of the US Internet Q3 (1)

In 1996, 2/3 of the world‟s Internet population was in the US, yet today Asia Pacific is the largest region.
In July 2010:
  • 213.6 million Americans used the Internet.
  • Average user was online 24 daysin the month, for a total of 32.6hours, and viewed 2,779 pages
  • 85% of Internet visitors viewed an online video in the US, for an average of 14.6 hours each.
  • 92% of Internet visitors conducted at least one search.
  • Average searcher conducted 118 searches
  • Total online spending in July 2010 at US sites was $18.5 billion, up 9% since July 2009. Travel accounted for $8.2 billion, or 44% of total online spending in July.
  • Humor ranked as the top-gaining category over last year, growing 87% to 51.8 MM Unique Visitors, indicating that more Americans turned to the Internet for humorous content.
  • The highly visited Community category garnered a significant number of Unique Visitors, growing by 49% since July 2009
While US user growth was 9% over the past year, Russia, China, Mexico and Brazil have already experienced impressive growth rates of 31%, 29%, 21% and 19%, respectively.

Despite the report from the National Bureau of Economic Research* stating the recession formally ended in June 2009, the unemployment rate is still high and correspondingly, total minutes spent on Job Search sites jumped 233% and the number of Job Searches increased 290% in the same time period.

In 2009 and continuing into 2010, decreasing ad dollars shifted away from Email, Lead Generation, and Classifieds towards Search, Display Ads, and Online Video.

The top 10 advertisers across the US digital landscape includes financial services such as Experian, Scottrade, and Progressive Corporation ( along with telecom companies, AT&T and Verizon. The education company Apollo Group, Inc. ( ranks within the top 10.