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Showing posts with label digital insights. Show all posts
Showing posts with label digital insights. Show all posts

April 15, 2011

Why Google Search Marketshare is Stagnant

New data from comScore shows Google's share of the U.S. search market has remained flat, stuck in the 66% percent range.

This is a problem for Google because it still gets the vast majority of its profits from search. Yes, the overall search market continues to grow, as does revenue per search. But, it's clear Google is not going to completely dominate the search market.

If Google's stock is ever going to start soaring again, Google will have to prove it has a second real profitable business beyond search.

According to Businessinsider , Microsoft's Bing search engine has managed to pick up a few percentage points of search share in the last year. But it's paying an unbelievable amount for those few points of share, and it's taking away share from its partner, Yahoo.

April 10, 2011

Tweeter and Teen Users: Facts Vs Fiction

The recent  Morgan Stanley report that declares “teenagers do not use Twitter,” based on a sample size of one 15 year-old intern named Matthew Robson. Morgan Stanley rightfully disclosed that they do not claim that his study is representational or merits statistical accuracy, so we thought we could provide both with our NetRatings panel of 250,000 U.S. Internet users.

According to Neilsen Research  In June 2009, only 16 percent of Twitter.com website users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter.com effectively under-indexes on the youth market by 36 percent.

The Quantcast data  too provides enough Insights that Teens are a segment are not into Tweeting a big way



According to Nielsen data, While the metrics in the chart above only represent the  Twitter website only  and not Twitter Clients , However  it would be a big stretch to assume that the gap in the youth demographic is being made up via other clients and platforms.

For example, more than 90 percent of popular Twitter client Tweetdeck’s audience is over 25.  Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate