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What the Trend (now a HootSuite company) analyzed over 207,518 hashtags to identify the top trending topics of 2011. Along with the big list comes a handful of more focused categories including movies, TV shows and news events. They’ve whipped up the handy infographic below for your year-end reflection on the vox populi. |
Showing posts with label digital landscape. Show all posts
Showing posts with label digital landscape. Show all posts
December 12, 2011
December 6, 2011
Retail and Telecom Tops US Online Ad Spends, in 2011
Retail advertisers in US continue to represent the largest category of Internet ad spending,accounting for 23% in the first half of 2011, or $3.5 billion, up from 20% ($2.5 billion) reported in 2010.
Telecom companies accounted for 14% of 2011 first six-months revenues or $2.1 billion, up from the $1.7 billion (14% of total) reported in 2010.
Financial Services advertisers accounted for 13% in 2011 ($1.9 billion), up from the 12% ($1.5 billion) reported in 2010.
Automotive advertisers accounted for 11% in the first half of 2011 revenues, or $1.7 billion, up from the $1.3 billion (11% of total) reported in 2010.
Information Technology and Computing products advertisers represented 10% of revenues in 2011, or $1.5 billion, up from the $1.2 billion (10% of total) reported in 2010.
December 1, 2011
November 29, 2011
Android 's New Frontier, Asia To Grow 54%
ABI Research is predicting that Android operating
system could triple its numbers from 2010 and account for 54% of all
smartphones shipment in 2011The Asia smartphone market itself will
continue to grow significantly with increase by more than 40% to account for 24% of all
mobile phone shipments in the region.
The main benefactors of Android dominance
would be Asian firms Samsung and HTC but a series of niche players in the
low-cost market will also see increased demand, according to ABI. Micromax,
Karbonn and G’Five are three budget device manufacturers across the Local Regional Markets in Asia.
November 24, 2011
Asia's New Digital Powerhouse is Indonesia
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Nielsen in its report says that three out of four Indonesia's digital consumers gain access to the Internet through mobile phones.
Nielsen’s recent study On Mobile and Digital users shows that 78 own mobile gadget to go online. In Indonesia 38% out of the 78 percent own smartphones while the remaining 40 percent are not smartphone users.
Nielsen also predicts that "In mid 2012, it is estimated that two third of Indonesia's digital consumers, or 67 percent of the market, own smartphones,"
Nokia dominates the smartphone market at 16 percent; BlackBerry, 8 percent; and Samsung, 3 percent. Nielsen believes Nokia will control 26 percent of smartphone market in Indonesia by 2012, while BlackBerry and Samsung will respectively control 22 percent and 10 percent of market.
source : Vivanews
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November 23, 2011
Canada Ecommerce Tops $15 billion
Online shoppers in Canada last year spent C$15.30 billion (US$15.02 billion) on Internet shopping, according to a report from Statistics Canada.The 2010 web spending figures for Canada represent 1.3% increase over the C$15.10 billion (US$14.82 billion) reported for 2009,
The report was based on data from 30,700 households and 22,623 consumers.
Top 10 Insights On Canada Ecommerce
- 51% of web users in Canada used the Internet to order products or services in 2010.
- In terms of actual numbers Canadian consumers placed 114 million web orders; on average, consumers made 10 web orders during 2010, with an average total order value of $1,362 per consumer.
- 83% of Shoppers in Canada placed orders with e-commerce operators
- 60% of respondents ordered via merchants and affiliates providers in the United States, while 18% placed orders with companies located in other countries.
- 89% of the shoppers used credit cards to pay for online orders, while 31% used an online payment service. Consumers could give more than one answer to these questions.
- 74% Internet users in Canada shopped online, or researched information on goods or services, without necessarily placing an order
- Users who did not shop online, 32% cited lack of interest, 26% said they liked to shop at stores, and 19% worried about online security.
November 22, 2011
Shopping Card Abandonment Rate:Top 5 Trends
Shopping cart abandonment is a serious
problem for online shopping.Andersen Consulting and Forrester Research both show shopping
cart abandonment rates at 25 percent. eMarketer’s research shows the rate as 32
percent.NetEffect and Greenfeld Online report shopping cart abandonment as
high as 67 percent. Shop.org research goes as high as 75 percent.
·
55.00% according
to Forrester Research & Shop.org in 2010
·
63.68% according
to Coremetrics / IBM in 2010
·
69.38% according
to Fireclick / DigitalRiver in 2010
·
83.00% according
to SeeWhy in 2009
·
62.14% according
to MarketLive in 2009
·
71.00% according
to Forrester Research in 2009
·
63.19% according
to Coremetrics / IBM in 2009
·
62.01% according
to Coremetrics / IBM in 2008
·
61.36% according
to Coremetrics / IBM in 2007
·
59.80% according
to MarketingSherpa in 2006
November 21, 2011
Mobile On its Way To Replace PC in SE Asia
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Nielsen’s new "Southeast
Asia Digital Consumer Report" on The Digital Media Consumption shows
how " The PC will soon be replaced by the web. In fact 4 out of 6
Countries in the region mobile devices equals or exceeds owner ship of PCs, either desktop
or laptop.
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StatCounter Global Stats - SIngapore Mobile OS Market Share
- While PCs continue to be the primary way to access the Internet,
smartphones are on track to supplant them.In four of the six SE Asian countries,
mobile devices equals or exceeds owner ship of PCs, either desktop
or laptop.
- In Indonesia, for example, more than three-quarters (78%) of consumers owned Internet-capable mobile phones compared to just 29 percent who owned notebook computers or 31 percent with desktops.
Online Video Advertising To grow 220% To Reach $7.1billion
The online advertising industry
is betting on the Online Video as the next big media which is headed to grow exponentially from 2012 onwards . According to eMarketer,The online Video is the fastest-growing digital ad format. eMarketer
expects online video ad spending to reach $2.2 billion by the end of 2011 , up 52.1%
from 2010. By 2015, it will account for $7.1 billion in online ad spending. This represents a growth of over 222% ..
More than three-quarters of US online publishers
expect online video advertisinging some form and expected to be aamong the top 5 revenue generator for
2012.Most publishers (63%) are betting
on in-stream video ads, such as pre-roll or mid-roll units, to generate the
most revenue. Nine percent said in-banner video would bring in the most ad
dollars.
State of Digital Landscape in France
1)There were 45,262,000 internet
users in France (representing 69.5% of the population) in June 2011, according
to (Internet world Stats, August 2011)
2)Of Europe's 372 million unique
visitors, France accounted for 42.4 million unique visitors during August 2011.This represents 11% of Europe
3)Users in France spent an average of 24.7 hours online in
the past month, consuming 2,484 pages online. (comScore, October 2011)
4)40.8 million
people will use the internet in France by 2013, according to eMarketer.
This would be up from 37 million in 2009.
Projected Growth in Internet users in France 2008-2013:
- 2008: 35.2 million
- 2009: 37.0 million
- 2010: 38.2 million
- 2011: 39.1 million
- 2012: 40.0 million
- 2013: 40.8 million
Total internet users in France is expected to increase from 35 million, in 2008 to 41 million in 2013, which is an 87% increase in 5 years. This makes France one of the biggest online nations in Europe