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Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

June 3, 2015

reviewing the best eCommerce store mgmt solutions :infographic

Review of Top 10 eCommerce Software"

Capterra's review of the top 20 most popular  eCommerce  store automation products   ranks the most popular lists of cloud based eCommerce  automation. These have been ranked and reviewed  based on (a) number of customer,  (b)size of their business, SMB or  Enterprise) along with the social media standing.

Based on the above factors  Magneto, Squarespace and Prestashop rank among the top 3  with Weebly,Shopify and volution  taking the 3rd, 4th and 5th rank respectively Finally the 6th to 10th rank is taken by Opencart, IBM Websphere, Bigcommerce and Sellerdeck

10 most popular email marketing software reviewed :infographic

Top Email Marketing Software reviews"

The top 20 email marketing software has been ranked  by  its installed base, the size of  their customer base  and their social following . Mailchimp, constantcontact and  vertical response has been ranked  by capterra as the top 3 based on the above parameters  while  Getresponse, Campaign monitor and  and Icontact  are among the top 10

most popular digital marketing software: already have vs intend to buy

" digital marketing softwares which organizations use "

Then above chart  comes from capterra  which shows  digital marketing software's  which organizations   presently use and the ones which they intend to buy .

June 1, 2015

tv shows with highest positive social media sentiment

" tv shows with the most positive social media sentiment among 25 prime time shows"

Fox studios led the  social media sentiment   on  the web as its shows  Xfactor and Glee Asia  topping   the social media charts with the most positive sentiment index across all 25 prime time TV shows 
Among the most checked-in shows  were  the Big Bang Theory of CBS ( 1.1million ) and True blood (HBO) with 824,418 check-ins, followed by Glee with 681413 check-ins

May 31, 2015

5 Reasons to go both for marketing automation

" the secret sauce of market automation"

East As organizations scale up and they deal with an immense amount of big data, their activities needs to be scaled up too,. Marketing automation helps  enterprise to " fast track their efforts,  multiply their activities and  get the expertise of "  streamlined and standardized dashboard for their reports . be it social media where you wish to schedule multiple tweets across different time zones or or via RSs feeds wish to reach to to your influencers, the  marketing tool enables to do these at a go

 Email Marketing programs, targeting  and segmentation of your consumers , getting leads or demand generation from white papers,. a marketing automation plan is a must

why you should not wait to automate your digital marketing plan


" are you posting too much in your social media"

"the importance of  automating your marketing plan"


May 15, 2015

March 22, 2015

Digital Media spends as a percentage of total media spends : UK vs US vs China

Digital Spending charts by nations

 source : emarketer

The chart shows the media spends of the top 5 nations and the percentage of which is spent on digital marketing.

The UK ranks no 1 as the country where the ratio of digital to total media spends is the highest. 50% as compared to US and China's 33%

Around 26% of total media spends by the 5 nations US, China, Japan, UK, Germany is spent on digital. The US ranks no 1 across both total media spends and digital media spends, spending $180 billion and $50billion respectively.

China ranks no 2 with $64 billion and $24 billion spent respectively on both mediums. Digital spends in both China and US makes up one third of the total media spends in both the countries 

 Japan with $40 billion and ranks 3rd in total media spends, however it ranks 4th in digital spends, while UK with a mere $24 billion total media spends allocates 50% on digital . This makes UK the biggest spender on digital marketing calculated in terms of percentage ratio

 Germany and Japan both spends a fourth of its total media spends on digital., with Germany spending $27 billion compared to %6.29 billion Japan and $40 billion and $9.07 billion

January 12, 2015

Where are Business Spending the Most Across Digital marketplace :

Who is the spending the most across digital and mobile marketing


Right now mobile advertising accounts for about 9% of advertising spending for business franchisees or licensees according to BIA/Kelsey’s Local Commerce Monitor™. 

About 68.4% of business franchisees or licensees say they are planning to increase their current level of advertising and promotional spending in the next 12 months. This increase in spending will likely lead to a larger allocation of advertising budgets towards mobile with franchisees and licensees planning to use 42.2% of their future advertising budgets on digital/online advertising (7.1% more than last year).

January 5, 2015

25% Chief Marketing Officers Not to last beyond a year

IDC technology trends

IDC Predicts Turmoil For CMOs In 2015: "25% of CMOs will be replaced every year through 2018. 

The   IDC  predicts that " the coming years are going to be very difficult for Chief Marketing Officers and   about one fourth of  CMO  will be replaced every year. Among the other  prediction for the year include
  1. By 2017 15% of B2B companies will use more than 20 data sources to customise customer Product Life cycle
  2.  In 2015 only one in five companies will restructure and re-tool their business processes and are going to migrate to marketing cloud applications-
  3. By 2017 50% of larger  organizations will create in-house creative services!
  4. 70% B2b Companies  investing  on Customer service via Mobile Apps will More Technology Companies will invest in a in house creative and content

December 18, 2014

Black Friday Sales Dissapoint FALLS 11% AS ,Relaters fail to enthuse consumers

US Shopping season deals

Retailers brick and mortal sales down 8%


BBC News - US Black Friday sales fall 11% on sluggish demand: "US retailers reported sluggish Black Friday spending, with sales falling 11% from the same period last year, according to the National Retail Federation (NRF).

US consumers spent on average $380.95 per person, down 6.4% from a year ago. The NRF attributed the decline to shifting consumer habits, such as earlier promotions and the growth of online shopping."

However Online Sales  grew by Up 8.5% over 2013, as Mobile Shopping  giving huge push to online shoppingAccording to  to ShopperTrak,  Black Friday shopping at brick-and-mortar stores in the United States was down about 7 percent from a year , with Friday store sales hiting $9.1 billionOverall, total holiday weekend sales were estimated to be $50.9bn.

November 28, 2014

Online Retail Path to Purchase : Device comparison chart

Retail shoppng

While consumers  by and large  use both Smartphones, tablets and PC for buying, There are some difference in buying patters .Retail consumers who research on their smartphones tend to purchase almost equally across smartphones (23%), tablets (20%) and laptops (21%), 

whereas consumers who research via laptops and tablets tend to purchase on the same device (46% and 58%, respectively). 

While the majority of retail consumers (63%) who research in-store also purchase in-store, 20% rely on mobile devices (smartphones and laptops) to make their final purchases.

source : Ninthdecimal

September 23, 2014

Mobile Shopping at Alibaba contibutes 19% of revenues, with a 1.5% conversion rate

Mobile conversion rate of Mobile shopping in Alibaba
Alibaba Group  is the leading online commerce provider in China, offering a broad spectrum of B2B, B2C and C2C e-commerce services as well as mobile payments as well  also involved in cloud infrastructure services as well as China’s biggest online video site Youku Todou.

 Launched in 1999 as a stand-alone B2B e-commerce portal, the group is now the leading e-commerce provider in Asia as its C2C online marketplace Taobao and B2C online retail platform Tmall are also the market leaders in their respective business segments. Digital buying penetration rate among internet users in China is 55.2%

In the fiscal year ending March 31, 2014, the Alibaba Group’s annual revenue amounted to 52.5 billion yuan (approximately 8.46 billion U.S. dollars) with a net income of 23.4 billion yuan (3.77 billion U.S. dollars) Local e-commerce  only from China accounts accounting for 86 percent of Alibaba’s income in 2014. While he overall share of mobile shopping revenues was 19.4% with 1.49% conversion rate

September 19, 2014

Alibaba's Net Income record 800% growth in 2014 as compared to 2013

According to the latest  data  on " Alibaba  sizzling growth. The Chinese eCommerce giants annual income   has increased 300% this year  to  23403 million yuan as compared  2013.
 This is  higher from the what it had growth  during the  previous year . In 2013 Alibaba's annual income was 8649 million yuan as compared to  2012 when it recorded  4665 million yuan

August 31, 2014

Why Americans are watching less TV every passing year . Chart of the day

daily chart showing the drop in US user infrnt of television
According to the latest Marketing charts,  data . TV viewing trends among 8 to 24  age group has been compared .Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In fact, in the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week. 

That’s a substantial amount, equivalent to roughly 40 minutes per day. In percentage terms, traditional TV viewing among 18-24-year-olds in Q1 2014 was down by almost 7% year-over-year. Between Q1 2011 and Q1 2014, weekly viewing fell by almost 18%, a sizable figure.

Brand Advertising Spends : Paid vs Owned and Earned Media

According to the latest Transparency Market Research published new "Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017" market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011

August 20, 2014

Customizing a car within 140 Characters:Acura luxury Sedans to be Twit-delivered

Customizing Your car online via a tweet .Digiday has posted a tweet, which shows ' what might be actually the first such case of using twitter to customize your 2015 TLX performance luxury sedan within a tweet 

Acura, which is the luxury division of Honda Motor Corp has been showcasing a launch of its digital campaign whereby yo can customize  is trumpeting the launch of the by letting you create a customized car, within Twitter in 4 steps 

Step 1 " Choose the Engine Type 206 HP 4 cylinder or 290 Hp V6
Step 2 Choose the drive train steer type  
Step 3 : Chose the  Color of yourAcura
Step 4 : Select the  2015 Acura model TLX and retweet to your friends

customise your car acura 2015 via twitter

Now customize your Acura car within a Twee

Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and high-performance vehicles.

July 14, 2014

Retail Sales in US: The Year when Online Retail Sales will Out grow Store based sales

Retail sales growth clearly will head online in the future

According to the latest  emarketer  charts the sales increase across the digital channels will grow multiple times as compared with the offline sales channels . Remember what we are talking about is the  rate of growth, of online retail .. not the actual numbers which are still heavily skewed towards the offline model

US retail stores vs online : Offline retail stores still  rule

However if you see the actual US retail sales by channel  offline vs online  , its the physical stores that continue to have the largest share of the pie , with ecommerce sales  barely making a fraction of its  retail sales
However these are the numbers  that show the present " sales figures, while the previous ones ralk about Growth  in Future  

July 8, 2014

Real Estate and Digital Marketing : 3 Tips to increase conversion

According to  The real estate industry is slowing moving from print ads to digital. The reason is not hard to fathom

The real consumers for The upmarket properties are clearly omnipresent across the digital medium. In terms of media usage, 30% of the upmarket  consumers  spend the time across the  Digita media , compared to 18% on print and 24% on TV
real estate marketing : 3 Digital  techniques to increase conversion


1)  Select ad segment your audience, You cant be targeting both masses and classes. Determine you " consumers according to  your offering . If you wish to target " 2 BHK apartments.. Find out who are the users that can afford to buy and map the media usage according to their online user habbits  

 For example, newly married couples ( DINKS ) Double Income and No Kids.. who are yet to raise a  family might be the perfect fit  to target your " online campaign

2) Have media plan for masses and classes :Similarly a BHK Apartment, would appeal to a family with 2 kids who requite there personal space . Choose your media plan " by taking into account " which sites  or properties they frequent most. For example, users opting a 3BHK would certainly have a higher disposable income , and would probably invest in equities rather than Debt . This segment is more likely to buy a second car... Zero in your target segment and map  your media plan accordingly

3) Video Testimonials : This is perhaps the most effective way to convince potential buyers on  why they should choose you ... Talk to your " satisfied consumers and " made a 3 to 5 minute video "where they share their experience" The believebility  quotient of " Consumers actually "watching a video testimonial is worth more than any paid advertising, as users would rather believe some one who is actually  sharing their experiences, a compared to banners ads, social media and Advertorial.