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Showing posts with label digital sales. Show all posts
Showing posts with label digital sales. Show all posts

November 12, 2013

US Merchants, advertising online see 17% jump in revenues,, dominated by paid search

Online merchants search traffic and how it impacts online revenue

US merchants see double digit revenue from paid search

The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, 
according to a new MarketLive report.

Web sales in US in Q3  grew 17.2% year over year for the more than 100 retailer clients included in e-commerce according to( MarketLive Inc.’s Performance Index.)

During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.Traffic to retailer sites included in the Index increased 15.7%, and the average order size reached $141.68, up 1.5% from $139.53 during Q3 2012. E-retailers that operate on MarketLive’s e-commerce platform include A/X Armani Exchange, No. 308 in Internet Retailer’s Top 500 Guide; Party City Corp., No. 230; and Title Nine, No. 337.

 Organic search traffic dropped 5.04% year over year and now accounts for 62.4% of search traffic, down from 65.7% in Q3 2012. Paid search traffic increased 9.64% and now accounts for 37.6% of search traffic, up from 34.3% in Q3 2012.

December 8, 2011

State of Online Fraud :Mobile Commerce vs Ecommerce:







































The year  2011 has seen the coming of age of Mobile Commerce,  made its presence felt in specially during the  US  in 2011. Industry sources predict that the  next 2 to 3 years will see  Mobile Commerce exploding and perhaps even edging out E commerce.However as with every technology distruption , there are many evils that comes with it.

According to data from PayPoint’s, 30 percent of Internet shoppers, or roughly 10.5M people, made a purchase via mobile devices while another 30 percent made a purchase via social media.  According to PayPoint, fraud is on the rise because of growth in digital purchasing via mobile and social media — with projected growth of digital fraud growing 18% by 2015.
For much more information, download PayPoint’s full report, which is locatedhere.

September 7, 2011

The Evolution of Mobile Consumers:How Much Do you Know Them




The survey of 15,000 mobile users in 14 countries on their shopping habits revealed mobile shopping is especially popular among a large number of Americans – 74 million consumers in the United States out of 310 million are shopping on their mobile phone
The survey of 15,000 mobile users in 14 countries on their shopping habits revealed mobile shopping is especially popular among a large number of Americans – 74 million consumers in the United States out of 310 million are shopping on their mobile phone

Key findings of the InMobi survey:
  • 49% of consumers using mobile Internet prefer shopping in stores, 35% like shopping with their mobile devices, 16% prefer shopping from their PC or laptop.
  • Mobile shopping to grow significantly in the U.S. mobile shopping market as more consumers purchase smartphones and adopt mobile Internet.
  • Sales volume from mobile shopping in the U.S. projected to reach US$9 billion in 2011. In 2010 sales totalled $2.4 billion and in 2009 only $1.2 billion.
  • Most popular purchases from mobile devices in the U.S. are mobile content/games, with 42% of respondents having made a purchase in this category using a device.
  • 19% of consumer buy electronics via their mobile phone, 15% buy apparel, 13% entertainment tickets, 12% travel.
  • 19% of consumer buy electronics via their mobile phone, 15% buy apparel, 13% entertainment tickets, 12% travel.·      

 The seven things people do on the mobile Internet, according to Yahoo! and Ipsos, are: connect, search, entertain, manage, inform, shop and navigate. There are a lot of people doing these things, too. IDC forecasts a 163 percent jump in U.S. mobile Internet users in three years, to a 2014 total of more than 186.5 million people out of a predicted population of about 320 million.
·         Just in the past 12 months there’s been a significant 54 percent increase in mobile web usage and a 29 percent increase in time spent watching video on a mobile device. Interestingly, the study found that most of the time spent occurs before 1 p.m., and about a third of it is spent while at home.
·     
·         Connecting is by far the most popular activity. Facebook, Twitter, texting, email and similar ways of staying in touch with friends, family and work colleagues take up about 18 minutes, about 38 percent of mobile time each day.
·         The rest of the online time is spent in the categories of search and entertain, with about 15 percent each, then manage and inform at 10 percent. Shopping and navigation fill the rest.

May 27, 2011

High Subscribers at Facebook Doesn't Guarantee More Likes



But as fan bases grow, the danger increases that the larger community will be less close-knit and engaged than before. Link-sharing solutions provider Visibli analyzed Facebook pages with at least 100,000 “likes” and found that for brands and media organizations, pages with more fans received fewer “likes” on each individual post. Engagement went down as the number of people involved went up.

Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2011. The agency measured engagement by looking at comments and “likes,” and factored in fan base size.
According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times.


There are many posting strategies brands can pursue to boost engagement on pages as the number of fans increases, however. Research from Buddy Media found that tweaking the length, timing and wording of posts could raise engagement. So its not a reality that " The More Subscribers joining your Facebook Community can automatically increase your likes.. in fact it might be opposite sometimes.



According to a recent  research from Visibli points to how brands should space out their posts. Half of all “likes” happen within 1 hour and 20 minutes of posting, and 70% happen within 4 hours. “Likes” taper off over time, until about 95% are received within 22 hours.



According to Emarketer, once a new post is up there’s less chance of “likes” on an older one, so brands should give messages time to play out and maximize engagement before updating.

April 5, 2011

US Online Retail To Grow 13.7% To $188 billion
















 
In 2011, retail ecommerce will grow 13.7% on sales of $188 billion according to eMarketer. Even though ecommerce growth is slowing due its maturation, several developments will propel it forward including mobile commerce, social commerce and daily deal sites. 

In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009.  

In 2011, online sales will reach $188 billion, but growth will drop to 13.7%, 

Online sales are expected to rise by over $100 billion from 2010 to 2015. Three major developments will spur this growth: mobile commerce, social commerce and daily deal sites.In 2010, online sales accounted for 5.8% of total retail sales (excluding automobile, gasoline station and fuel dealers), up from 3.7% in 2005.

This year nearly 179 million consumers ages 14 and older will research products online. Some 83% of them will make an online purchase. Online shopping has become a mainstream activity. Women shop online at an equal rate to men, and seniors and lower-income consumers are beginning to have a significant impact on ecommerce sales.