Showing posts with label digital spending. Show all posts
Showing posts with label digital spending. Show all posts
February 9, 2016
January 26, 2016
50% global digital ad spending is accounted by us and china
GOBAL DIGITAL MARKETING AD SPENDS BY TOP 5 BIGGEST MARKETS
December 7, 2015
overall media spending by ad categories; digital vs tv vs print vs ooh
According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually
overall media spends worldwide is expected to be lead by digital advertising, broadband, and video games. The digital including mobile will be the fastest growing segments over the next five years, with projected compound annual increase of 15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016 digital advertising will exceed $193billion
. TV advertising, out-of-home advertising, and cinema will be the only other media , besides digital media to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.
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overall media media spending by categories; digital vs tv vs print vs ooh |
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Media categories covered in the McKinsey overall media spending report 2015-2018 |
overall media spends worldwide is expected to be lead by digital advertising, broadband, and video games. The digital including mobile will be the fastest growing segments over the next five years, with projected compound annual increase of 15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016 digital advertising will exceed $193billion
. TV advertising, out-of-home advertising, and cinema will be the only other media , besides digital media to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.
December 2, 2015
top 3 pharma giants marketing budgets vs research and development budget
The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps.
That works out to be approximately 6% of the total audited marketing expenditure, which includes "traditional, personal promotional channels;" i.e., sales reps.
The chart shows the marketing budgets and Research and development budget for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.
Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development with $14billion and $12billion respectively, while RD spends by Novartis is $10billion and $7billion
May 27, 2015
these are the 3 things on which american consumers are spending the highest
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CONSUMER SPENDING DATA |
A majority of Americans, 55%, say they are spending more than they did last year on groceries, the area in which Americans continually report spending more.
Groceries (55% spending more), utilities (45%) and healthcare (43%) are among the 3 categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup.
Since last June, the top three categories with the highest percentages of consumers saying they are "spending more" (groceries, utilities and healthcare) have stayed in the top five
Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that “Americans continue to spend more on things they need, but not on things they want.”
March 24, 2015
Brazil vs Mexico vs Argentina : Digital spending as a percentage of total media spends
Comparison of percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India
Brazil spends 14% on digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends
India and Argentina's digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending just after Brazil with $6.11 billion.
February 2, 2015
Europe vs North America vs Asia Pacific :Who Tops Digital Ad Spending
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Western Europe ranks behind Asia Pacific with a spend of $38billion compared to $48billion digita media spending by Asia Pacific
Latin America with $7billion digital ad spends ranks 4th , while Eastern Europe and Middle east ranks 5th and 6th respectively with $5.8billion and $3billion
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North America Leads with $51billion spends, in 2014, which is likely to reach $50billion by 2016
Western Europe ranks behind Asia Pacific with a spend of $38billion compared to $48billion digita media spending by Asia Pacific
Latin America with $7billion digital ad spends ranks 4th , while Eastern Europe and Middle east ranks 5th and 6th respectively with $5.8billion and $3billion
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Related articles
- With 100% revenue growth ,North America Topples Asia Pacific as the largest Mobile Advertising Market (onlinemarketing-trends.com)
- Nielsen 's Global Confidence Tracker show consumer markets improving across N American, Europe and Asia (onlinemarketing-trends.com)
- B2C Ecommerce Climbs Worldwide, led by Asia Pacific (onlinemarketing-trends.com)
- Share of Media Spends on Marketing and Advertising : Global Data (onlinemarketing-trends.com)
August 7, 2014
Global Paid Media Spendings s to exceed $545 billion this year
Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013.
On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.
By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer,
On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.
By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer,
August 8, 2012
US Consumers Avg Online Spending to grow 44% at $1738 per user
Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion in 2012 and 62% from $202 billion in 2011, according to a projection released today by Forrester Research Inc. In 2016, e-retail will account for 9% of total retail sales, up from 7% in both 2012 and 2011, according to the report, “U.S. Online Retail Forecast, 2011 to 2016,”by Forrester analyst Sucharita Mulpuru. That represents a compound annual growth rate of 10.1% over the five-year forecast period.
Forrester says it derives its estimates by analyzing trends in the monthly retail sales figures released by the U.S. Census Department; the Forrester estimates do not include sales of cars and trucks, gasoline, groceries and restaurant meals.
Forrester predicts US to be the driving power behind rapid adoption of online commerce
Around 192 million U.S. consumers are expected to shop online in 2016, up 15% from 167 million in 2012. But the bigger factor in driving e-commerce growth is that each shopper will spend more on average, the report says. U.S. consumers in 2016 will each spend an average of $1,738 online, up 44% from $1,207 in 2012.