global TV growth plunges to its lowest ever, as digital spends up by 14%

Year on Year Global Growth  in percentage  between Traditional media  :The 2nd chart shows global percentage of TV spends  vs digital Spends : 2012-2016

Global Advertising Spends by Percentage across  entire media ecosystem. 

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50% global digital ad spending is accounted by us and china

 GOBAL DIGITAL MARKETING AD SPENDS BY TOP 5 BIGGEST MARKETS

US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion  shared between the 2 nations last year. According to emarketer out of  a total of $146billion  digital spending  which is presently shared between   biggest top 5 digital markets of the world, which includes  Japan ,UK, Germany apart from US and China

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overall media spending by ad categories; digital vs tv vs print vs ooh

According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually

overall media  media spending by categories; digital vs tv vs print vs ooh

Media categories  covered in the McKinsey overall media spending report 2015-2018

overall media spends worldwide is  expected to be lead by  digital advertising, broadband, and video games. The digital including mobile will be  the fastest growing segments over the next five years, with projected compound annual increase of   15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016  digital  advertising will exceed $193billion

. TV advertising, out-of-home advertising, and cinema will be the only other media , besides  digital media  to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.

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top 3 pharma giants marketing budgets vs research and development budget

The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps. That works out to be approximately 6% of the total audited marketing expenditure, which includes "traditional, personal promotional channels;" i.e., sales reps.

The chart shows the  marketing budgets and Research and development  budget  for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.

Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development  with $14billion and $12billion respectively, while RD spends by Novartis is $10billion  and $7billion

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these are the 3 things on which american consumers are spending the highest

 CONSUMER SPENDING  DATA 

A majority of Americans, 55%, say they are spending more than they did last year on groceries, the area in which Americans continually report spending more.

Groceries (55% spending more), utilities (45%) and healthcare (43%) are among  the 3 categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup.

Since last June, the top three categories with the highest percentages of consumers saying they are "spending more" (groceries, utilities and healthcare) have stayed in the top five

Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that “Americans continue to spend more on things they need, but not on things they want.”

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Brazil vs Mexico vs Argentina : Digital spending as a percentage of total media spends

Comparison of  percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India 

Brazil  spends 14% on  digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the  number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends 

India  and  Argentina's digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending  just after  Brazil with $6.11 billion.

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Europe vs North America vs Asia Pacific :Who Tops Digital Ad Spending

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North America  Leads with $51billion spends, in 2014, which is likely to reach $50billion  by 2016

Western Europe ranks behind Asia Pacific with a spend of $38billion compared to $48billion digita media spending by Asia Pacific 
Latin America with $7billion digital ad spends ranks 4th , while Eastern Europe and Middle east ranks 5th and 6th  respectively  with $5.8billion and $3billion 
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Related articles

• With 100% revenue growth ,North America Topples Asia Pacific as the largest Mobile Advertising Market (onlinemarketing-trends.com)
• Nielsen 's Global Confidence Tracker show consumer markets improving across N American, Europe and Asia (onlinemarketing-trends.com)
• B2C Ecommerce Climbs Worldwide, led by Asia Pacific (onlinemarketing-trends.com)
• Share of Media Spends on Marketing and Advertising : Global Data (onlinemarketing-trends.com)

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Global Paid Media Spendings s to exceed $545 billion this year

Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013.

On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.

 By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer, 

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US Consumers Avg Online Spending to grow 44% at $1738 per user

Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion in 2012 and 62% from $202 billion in 2011, according to a projection released today by Forrester Research Inc. In 2016, e-retail will account for 9% of total retail sales, up from 7% in both 2012 and 2011, according to the report, “U.S. Online Retail Forecast, 2011 to 2016,”by Forrester analyst Sucharita Mulpuru. That represents a compound annual growth rate of 10.1% over the five-year forecast period.

Forrester says it derives its estimates by analyzing trends in the monthly retail sales figures released by the U.S. Census Department; the Forrester estimates do not include sales of cars and trucks, gasoline, groceries and restaurant meals.

Forrester predicts US to be the driving power behind rapid  adoption of online commerce 

Around 192 million U.S. consumers  are expected to  shop online in 2016, up 15% from 167 million in 2012. But the bigger factor in driving e-commerce growth is that each shopper will spend more on average, the report says. U.S. consumers in 2016 will each spend an average of $1,738 online, up 44% from $1,207 in 2012.

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