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Showing posts with label digital spends. Show all posts
Showing posts with label digital spends. Show all posts

July 7, 2015

UK brand spending estimate : digital vs mobile in 2015-2016

" Uk brand spends on mobile  vs digital"
"UK Comparative estimate spends : digital vs mobile in 2015"

UK brand marketing spending estimate : digital vs mobile in 2015-2016


While  UK is the undisputed no  nation in terms of being the highest spender on digital medium .Its use of mobile  is growing at an astonishing rate   that even digital media which is more  established .Brands both mid size and enterprise are moving their ad budgets into digital and  the use of the channel is rising fast. According to a new eMarketer report, “UK Mobile Ad Trends: Mobile Matures, Yet Growing Pains Persist,” UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.

April 30, 2014

5 Years of Online Advertising Spends in US : Past, Present and Forecast:2011 to 2016

Statistic: Online advertising spending in the United States from 2010 to 2016 (in billion U.S. dollars) | Statista
This statistic contains data on the online advertising expenditure in the United States from 2010 to 2012 with forecast until 2016. The source predicts online ad spending in the U.S. to reach 57.5 billion U.S. dollars in 2015.

February 4, 2012

US Mobile Ad SpendsTo Outgrow Social media Spends by 100% to Reach $12 billion

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Forrester Forecasts that 2012 will see, spend on mobile paid advertising and search surpasses email and social and will rocket at a38% CAGR to $8.2 billion by 2016
Forrester also predicts that Tablets — along with their expensive ad units — will become mainstream. 2012 will see tablets contribute to mobile marketing investment due to their rapid adoption, and using  innovative — and expensive — ad formats which  they enable.16 For example,Livestand, Yahoo’s digital newsstand for tablets, allows advertisers to interact with users throughrich, customized, immersive content experiences

Search willcontinue as the largest piece of the interactive marketing pie, growing to more than $33 billionover the next five years according to Forrester Research data

However search marketing  spends is expected to decline  from 55% today to 44% of allinteractive spend in 2016 as marketers refocus their search marketing strategies on “getting found”by users through any medium — not just search engines

You can download the entire  " Digital Marketing Spending in US: 2012 to 2016 below





Forrester Interactive Marketing Forecast 2011 to 2016