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Showing posts with label digital technology. Show all posts
Showing posts with label digital technology. Show all posts

June 10, 2014

Global Top 15 Mobile Manufacturers vs Top 15 Fastest Selling

top 15 mobile manufacturers

fastest selling mobile
The above data is based on Millennial Media Mobile Mix  insights which measures mobile device, OS, application, and tablet trends on the Millennial Media platform. Additionally, this report features insights into the growth of mobile phones smartphone and tablet devices, as well as the number of  ad impressions across " mobile phones across its platform

September 30, 2012

Online and Mobille Usage by Seniors:Top 5 Insights

Senior Citizens and Digital Technology from Pew Research Center's Internet & American Life Project

Instead of sending out 500-page catalogs, Sears is engaging customers on Facebook, Twitter and Youtube. It has more than two million likes on Facebook. Among its three main Twitter handles (@Sears, @SearsStyle and @SearsDeals), Sears has more than 125,000 followers.

A recent report published in September 2012  shows some inportant pointers on where Social Media is heading . Marketers, self styled advertising professionals and the real advertising professionals please do not forget ' that Seniors are a huge segment" even in the online space according to  Pew Internet & American Life Project:
  • One in three online seniors uses social networking sites like Facebook and LinkedIn
  • From April 2009 to May 2011, social networking site use among internet users ages 65 and older grew 150%, from 13% in 2009 to 33% in 2011 
  • Half of essadults ages 65 and older are online
Nearly 80 million Baby Boomers turned 65 this year, “officially” considered senior citizens. This most recent Pew report is a snapshot of a nation embracing digital communications to a breadth and degree heretofore unimagined, with far-reaching implications for every facet of ordinary and extraordinary daily living as these new technologies redefine aging, connectivity and commerce.

So how do companies, that have recognized this fact are really using social media to reach out the the seniors on the web.Sears has been one of the nation’s leading retailers, offering customers
merchandise that ranges from women’s clothing to power tools.

To know how Sears is using social media to reach Seniors across the social web, check out this case study Sears Senior Marketing Campaign