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Showing posts with label digital trading. Show all posts
Showing posts with label digital trading. Show all posts

April 16, 2011

Change in HH Income Demographic to Online Trading Sites in U.S.


As the stock market has gradually recovered over the past year, a shift has occurred in the HH Income demographic accessing Online Trading sites. In March 2011, persons with HH Incomes of +100K represented 36 percent of unique visitors to Online Trading sites, up 5.3 percentage points versus year ago. At its expense, the 75K-100K and 40K-60K brackets saw the most significant drops, down 3.1 and 2.3 points, respectively. 25K-40K was marginally up 1.7 points versus year ago, accounting for 11.9 percent of the audience.