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Showing posts with label digtal. Show all posts
Showing posts with label digtal. Show all posts

July 25, 2015

b2b SME online shopping tops Chinese ecommerce share

"type of business that tops ecommerce in china"
Chinese ecommerce markets largest share belongs to b2b  small and medium enterprises marketplace which forms 50% of ecommerce pie. Online shopping forms almost 23%. Meanwhile large enterprise b2b  makes up 23% of ecommerce market in China, followed by online travel with 2.3% and  local services with perform 1.4%

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November 6, 2013

Online Marketing Media Budgets :US vs UK

digital marketing investment vs revenue

Emarketing Advertising spends by industry and Revenue Returns

UK Digital Marketing Spends : vs Digital Marketing Revenues 

Brands and Marketers in UK spends  35% on Emarketing while and they derived 34% revenues from the digital Channel  

US digital  spends vs other media spends

US Media Spends on Advertising : TV vs Internet vs Radio vs Outdoor vs Print  emarketer forecast

A recent report by Econsultancy, in association with Responsys, shows that  in UK  on average 35% of their total marketing budgets on digital with a revenue contribution from digital at 34%  The survey – of respondents primarily from the UK (46%) and other European countries (19%) – finds that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to these channels. 

According to the study, 71% of companies plan to increase their digital marketing budgets by an average of 28%, compared to only 20% who expect to raise their traditional marketing budgets, by an average of 26%

Notably, though, despite multiple signs that the budget mix increasingly favors digital  the overall average of 35% of budgets allocated to digital actually represents a slight drop from 36% last year.

July 11, 2013

Healthcare Influencers vs Digital Distribution channels

The latest Trends on Web Marketing
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. 
The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior.  

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