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Showing posts with label display. Show all posts
Showing posts with label display. Show all posts

April 29, 2015

Measuring brand effectiveness online : 10 digital channels easiest to measure ROI

ad effectiveness online  and online channels

10 ONLINE CHANNELS  WHICH BRAND  MARKETERS BELIEVE IS EASIEST TO MEASURE ROI


 Paid search  email marketing and  organic search are among the top 3 digital channels  which  marketers believes is the easiest and most effective to judge ROI on their spends.This data is based upon  a survey of respondents who were active on digital spending ,58% which are on the client side  marketing professionals
Affiliate marketing, display advertising, webinars,social media, online video and mobile  advertising makes the top 10 list of  most easiest to measure ROI  distribution channels 

March 29, 2015

Search vs Display vs Video : Mobile spending by Category

search vs display vs video : Mobile ad spending by format

MOBILE SPENDING BY ONLINE DISTRIBUTION CHANNEL

Mobile display dollars will continue to increase, outpacing mobile search Mobile display is expected to reach $14.67 billion in 2015 as compared to $9.65 billion in 2014, a growth of over 50%. This number is set to increase to $33.9 billion by 2019
Search advertising  is set to total $12.85 billion from $8.72, a growth of 47% in 2015 as compared to 2014 . Search is further expected to grow to $17.87 billion in 2016 . Meanwhile video advertising is set to grow to $2.62 in 2015  from $1.54 billion a growth of 70% in 2015