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Showing posts with label display ads. Show all posts
Showing posts with label display ads. Show all posts

April 27, 2011

Online Adnetworks Usage Trends: The Top 20 List

Adnetworks Usage by Publishers: Top 20 Lists

Top 20 Ad Networks By Usage and Marketshare

Top 20 Advertising Networks  used by Most Publishers( updated April 27th, 2011)

This diagram shows the percentages of websites using various traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.According to Web Technologies Survery(w3techs) Google AdSense is used by 17.3% of all the websites, that is a advertising network market share of 79.9%.Double Click and Commission Junction ranks 2nd and third respectively with  ad network marketshare of 6.6% and 4% respectively .

The following advertising networks have a market share of less than 0.1%
  • PredictAd
  • Media6Degrees
  • Beacon
  • InterClick
  • Cubics
  • FOX Audience Network
  • WebTrafficAgents
  • InfluAds
  • KeyRun
  • Aim4Media
  • Adperium
  • Adblade
  • Teracent
  • PocketCents
  • Adzerk
  • AdSide

April 14, 2011

Online Ad Revenues By Industry and Ad Formats

Search and  Display Advertising  retains largest share of revenue,  
  • Search Marketing has remained the leading format since 2006, having strong sequential growth through this period. In 2010, 
  • Search  Marketing has lost some share  due to  Display Banners, which now account for 24% of internet advertising revenues.
  •  Classified revenues  have come down in 2010, with 10% of market share, down from the 18% of advertising revenues it commanded in 2006.

    Ad revenues by industry category The top 5  Industry Verticals
    1.  Retail
    2. Telecom
    3. Financial Services
    4. Auto
    5. Information Technology/Computing Products

    Retail advertisers continue to represent the largest category of Internet ad spending,
    accounting for 21% of 2010, or $5.5 billion, up from 20% ($4.5 billion) reported in

    • Telecom companies accounted for 13% of 2010 revenues or $3.5 billion, down from the16% ($3.6 billion) reported in 2009.

    Leisure Travel (airfare, hotels & resorts) accounted for 7% of 2010 revenues ($1.8
    billion) compared to the 6% ($1.5 billion) reported in 2009.

    Financial Services advertisers accounted for 12% of 2010 revenues ($3.2 billion), even
    with the 12% ($2.8 billion) reported in 2009.

    Automotive advertisers accounted for 11% of 2010 revenues or $2.9 billion, in line with
    11% ($2.5 billion) reported in 2009.

    Computing /IT advertisers represented 8% of 2010 revenue, or $2.2 billion, down from
    10% ($2.3 billion) it reported in 2009.

    Consumer Durables  represented 7% in 2010, or $2.0 billion, up from $1.4
    billion (6%) reported in 2009.

    Entertainment accounted for 4% of 2010 revenues ($1.1 billion), up slightly from the
    4% ($1.0 billion) reported in 2009.

    Media accounted for 4% of 2010, or $1.1 billion, up slightly from the 4% ($881million)
    it reported in 2009.

    Sourcev IAB( Internet Research Burea)IAB Internet Advertising Revenue Report was
    Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results
    released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the
    Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information
    reported directly to PwC, publicly available online corporate data and information
    provided by online ad selling companies.