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Showing posts with label display advertising. Show all posts
Showing posts with label display advertising. Show all posts

December 16, 2015

the best 5 demand side platforms :comparison rating

A DSP(demand side platforms) enables advertisers, agencies and ad networks to buy display impressions across multiple ad exchanges (DoubleClick, Right Media, ADSDAQ, etc). The below chart shows and compares various demand side platforms" on the basis of market share.
best demand side platforms" by The above   chart shows the market leaders across this category demand side platform (dsp) products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resource


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" explaining demand side ad platforms"
The number one demand side platform according to users across the G2platform are DoubleClick which rank one .Digital Marketing  demand side platforms that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category  include  MediaMath and StackAdap . Niche products like DataXu and AppNexus and  Consolet are yet to grab significant marketshare or yet to gather the number of ratings to figure among the top 5
The DSP space is increasingly crowded, but among the companies are: MediaMath, Invite Media, Turn, DataXu, Triggit, X+1, Lucid Media, BRANDSCREEN and Adchemy.

July 7, 2015

5 tips to a running A/B email marketing conversion testing :

" running a  display advertising A/B testing "
5 tips to running an successful  A/B test email marketing  Conversion : Things to keep  in mind

February 18, 2015

Advertisers Spends on Programmatic ( RTB) Digital Video Ads in EU Tops $7Billion,

As programmatic advertising becomes mainstream, Video Ad spending via the medium is set to see a comfortable jump, by 2017, The revenues generated via  Automatic Real time Auction based  ( RTB ) real time bidding  in UK shows that  since 2012  revenue  growth is expected to grow 10 times to  from 35million Euro to 368m Eurois how online display advertising work is set to grow 25%   to reach Euro 626 million  in 2017 since 2012 onwards

Programmed Automated ads  refers to automated, real time bidding to reach users instead of traditional  advertisings  where ads are pre wired to show ads to the masses 

As the  definition and application between the  Smart TV , Tablets and  Smartphones blur.Online  Automated  digital video  ads is set to grow at an enormous pace  and is expected to account for nearly 50% of US digital display market in 2014


HOW EFFECTIVE ARE RTB PROGRAMMED DIGITAL VIDEO MARKETING  ADS


  As the Technology Application TV , Tablets and  Smartphones blur.Programnatic Video ads ( run via RTB has shot up )
However the above chart alltough it talks about EU,  the percentage of video ad via programmatic technology   and  how much of it would be a form of  larger digital video marketing tools  remains to be seen

 Among EU is not the same for all countries. UK comes at the top  from which 40% of video ads  revenue would be powered by  programattic channels compared to just 18% in 2013 . Italy and France makes the second 2 spot  where P buying is rampant ,with RTB or programmatic video ads spendng to form 36% and 31%

February 5, 2015

52% Display Ads in US is through RTB ( Real time bidding)

display ads

 Display advertising in US by type : RTB vs non RTB

  • In 2013 , 28%  online display ad spends was  via RTB   Real Time Bidding. 
  • That number  is projected to reach 52% by 2017,  
  • Real Time Bidding advertising  is projected to reach 41% in 2014 , and 47% by 2016..
  • This means that RTB  will  witness  a  400% jump in the last 5 years .  13% to 52% ( 2011 to 2016)

April 29, 2014

Social Native Ads To Grow Higher than Online Display Advertising









A  recent BIA/Kesley report came out with  the latest data which suggests that " Social Media" will play a huge part in the new evolving landscape. While Online display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a jump  of 12.6% CAGR, as compared with Native  Social Ads which will grow more  than 2.5 times  to $5billion

Comparatively  during the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3% CAGR

In 2015 BIA/Kelsey projected that the US social native media spending would amount to around $3.7 billion, whereas the online display advertising spending will touch $ 5.5billion .The above graph compares the online display advertising compared with Native presents the social display and native advertising spending in the United States in 2012 and a forecast until 2017


February 3, 2014

How Hummingbird Update can Affect your SERP: Infographic

Hummingbird update and How does thisd impact your site

Google Seo Ranking Factor- Hummingbird Update -

Google ' Humming  Update has been one of the most dramatic changes in terms of Google Algorithm changes 

These are some of the factors your must follow in order to ensure that " your site does not fall victim to the " Hummingbird update

  1.  Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).
  2. Google continues to give iportance to the backword links , however sudden increase in backward links are not considered " relevant" as good content wil develop organic links on its own ,instead of generating spammy redirection links 
  3.  The key to building backlinks is to take the time to do them properly. The Google Panda update began the process of putting emphasis on the quality of the backlink and not just the amount. As Google has continued to advance their backlink analysis  it now includes contextual measurement – which means that the type of site the link originates from needs to have a logical relation with the site that the link points at.

December 13, 2013

84% of Mexicans between the age of 13 to 15 have mobile phones


The infographic  shows the state of Mexico Online Landscape, according to IAB ( Internet  advertising Bureau ) The study shows  that Mobile usage in Mexico as conducted by Millward Brown , Havas Digital  shows the Habits of mobile devices usage patterns in Mexico


According to the study, 84% of Mexicans age 13 and older have some mobile and 6 out of 10 surf the Internet actively through them.

November 25, 2013

Mobile Advertises see Increases of RTB by advertisers this Holiday season


 source : via Rubicon Project by Jay Stevens

Mobile RTB is set to become mainstream this holiday season as Advertisers experiment with new ad formats including Real Time Bidding ( RTB). 

The use of real time bidding is likely to  show a healthy growth this Holiday season . Increased Mobile usage for shopping and ecommerce during the shopping season  is set to provide a major impetus to Mobile RTB providers , as they  are seeing increased demand from advertisers who want to supplement their traditional ad buys with targeted, location-based mobile RTB buys.

Data from Adfonic backs this up, as the company reported an important shift in the RTB space in October 2012: more mobile RTB requests than non-RTB requests. In September, 46% of requests on the Adfonic platform were for mobile RTB, rising to 60% in October.

Additionally that CTRs and eCPMs were much higher for RTB, compared to non-RTB metrics: 48% and 64% higher, respectively
Meanwhile Latin American ad network StartMeApp has launched its mobile RTB exchange, enabling advertisers, agencies and DSPs to buy and sell inventory in real-time auctions. StartMeApp is already working in 120 countries, dealing with advertisers including Coca Cola, Audi and Samsung, along with publishers like Rovio, Reuters and ESPN Mobile Aggregators like MoPub’s real-time bidding (RTB) exchange  is a marketplace for  for mobile ads which  gives app publishers the complete control to tweak their ads based on RTB .
According to the GSMA, just 20 per cent of the population of Latin America currently has a smartphone, so much of StartMeApp’s inventory is from carrier’s on-portal audiences and WAP sites, as well as mobile web and app traffic.

November 4, 2013

Digital Media vs Traditional Media : The Story in Charts


online advertising Revenues  2000 to 2013

digital ad revenues by  format

online spending charts

Online vs Offline ? Has the digital media taken over the traditional media ?  A recent research study conducted by Marin Software survey  shows that " Online is preferred due 3 most important reasons

1) More precise targeting

2)Track your spends

3) Ability to make real time changes in  the ad creative

Asked the top 3 benefits of online advertising when compared to offline advertising, 23% of respondents to a Marin Software survey [PDF] conducted by Forrester Consulting said the most important benefit was online’s more accurate targeting. The survey of North American marketers who spend a minimum of $100,000 per year on paid search also found that respondents value online’s measurability and efficiency, but are less enthusiastic about its conversion rates and access to customer response data relative to offline advertising.

April 22, 2013

April 14, 2013

Digital Marketing Spends in 2013 :27% of Google Searches Estimated to be Mobile in Q4



27% of Google Searches Estimated to be Mobile in Q4: "RKG’s latest quarterly report covering client activity across various marketing channels  shows  the continuing rise of mobile’s share of organic and direct traffic, which increased to almost 20% in Q4 2012. The study shows that mobile activity on Google far outpaced Yahoo and Bing. Factoring in estimated iOS 6 visits, the report finds that 27% of Google searches were mobile, compared to 19% for Yahoo and just 6% for Bing.



Among Mobile devices , iOS devices accounted for the majority of mobile’s search and direct traffic share in Q4, according to the report, with 14% of total traffic divvied up between the iPad (7.3%) and iPhone (6.7%).

Other Findings:

  • Bing outpaced Google in year-over-year spending growth (54% vs. 19%), click growth (39% vs. 14%) and costs per click (CPCs – 11% vs. 3%).
  • Mobile held 20% share of paid clicks and 15% of paid search spend in Q4. Tablet spending grew more rapidly than smartphone spending, aligning with results from IgnitionOne.
  • Google Product Listing Ads accounted for 28% of Google non-brand clicks, with CPCs 26% lower than for competitive text ads.
  • Cost per thousand (CPMs) for the Facebook Exchange were less than half of those for the average display ad, while revenue per click was 25% larger.
  • The number of marketing touches per order grew from 3.5 in Q3 to 4.3 in Q4, although three-quarters of orders still involved a single channel.


'via Blog this'

Gautami

February 26, 2013

Top 5 Websites who own 20% Of All Search Result Clicks

These Five Websites Captured 20% Of All Search Result Clicks:  How much  traffic does a big brand gets from Google.? Does being bigger in size , helps  getting Indexed in Google Faster ? than a brand that is not well known ? Ideally the answer should be No.. However in Reality being Big does makes it easier to get a   good SERP ( search engine result pages )at Google

 Bigger the brand, chances of it being linked back is higher, increase of incoming links , helps in the off page Optimization, with more  links, comes greater traffic, and more backward links , which is a vicious cycle.. This is not a trend across Search Marketing but in Brick and Mortar stores too. Staples  gets more users as compared to you street side shop, Walmart gets more walk ins that the Pop and Mom stores..



Across the web these 5 websites control 20% search Results click through rates

Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon.








The remaining 80 percent of search traffic is where all  other brands compete often between themselves and in the process increasing the Cost per Click  ..

Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the top 10,000 websites got almost 75 percent of all search clicks.

All of this is according to the 2013 Digital Marketer Report from Experian Marketing Services (Hitwise).

The company says that those five sites I listed above combined to get 20.07 percent of all clicks from US search engines — Google, Bing, etc. — in Q4 of 2012. Facebook got the most clicks at about 8.5 percent, with the others declining to Amazon’s 1.4 percent


February 1, 2013

Mobile Display Advertising 2013 Data : US vs Eu


Money is pouring into mobile advertising—$5.3 billion last year, according to the IAB.Those ads were served across 6 billion mobile devices. That's less than $1 per device, per year—a tiny sum. That tells you how far mobile advertising has to go, and how massive it will become in the next five years



The Big 5 mobile advertising markets in Europe – France, Germany, Italy, Spain and  the UK  will be worth over $1 billion in 2014, one year earlier than previously forecast, due to the continued to see  rapid adoption of  smartphones  and Tablets This White Paper presented by Squared shows  a balanced status quo of the market for geo-location mobile  display advertising in the USA and Western Europe.






November 28, 2012

Rich Media Display Ads decline 45%, as Text Ads Format growth jumps by 16%

Forrester: US Online Display Ad Spend $12.7B In 2012, Rich Media Video Leading The Charge | TechCrunch:




In US rich media and video ads are most popular of all display advertising, while static images, which were worth more than video two years ago, are now declining fast, at a rate of nearly 45%. But another low-tech format is doing much better
: text-based display ads are actually growing at a faster pace,while than rich media ads (both over 16%). Video spend will overtake that of text ads by 2014:

Meanwhile, over in Europe, the online display market is not only smaller but it is seeing slower growth compared to the U.S at €4.. Europe online display ad spend for 2012 will come in8 billion ($6.2 billion), and grow at a rate of 13% to be €7.7 billion by 2016.


November 7, 2012

Digital Spending Comparison : Obama vs Romney




Barack Obama Appears To Be Spending About $4.4k To $13.1k / Day On Google Search. Mitt Romney Appears To Be Spending About  $3.4k To $6.3k / Day On Google Search. In Other Words, Obama Is Spending Up To Twice As Much On Google Search Advertising As Romney. These Are Just Estimates Based On Traffic And Cost Per Click Estimates

Election Wrap: Head-to-Head Comparisons Across Media: Recent data from Wordstream shows  the internet spending by both the nominees in US Election 2012.The  data  on internet presence across social ,Search and display shows how they fared in the " world Wide web and who won the War

The conclusion as depicted by the charts show that President Obama Trumped across the digital space   as well, with considerable  lead over Governor Romney by a significant margin.

Data  estimates reveal that President Obama had more than 3 times as many estimated website viewers in October than Governor Romney (8.6 million vs. 2.6 million)
Across social media, President Obama had 3 times Facebook fans as compared to Romney (31 million vs. 11 million); Twitter followers (21.7 million vs. 1.6 million); YouTube subscribers (257,471 vs. 28,579), and YouTube video views (262.3 million vs. 29.3 million).